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Paris Hilton, Chairwoman and CEO at 11:11 Media

Paris Hilton

Chairwoman and CEO @ 11:11 Media

Beverly Hills, United States

Paris Hilton is a Series A investor at 11:11 Media in Beverly Hills focused on Blockchain and Cryptocurrency. Since starring in The Simple Life, Paris Hilton has built a global empire from the ground up as a businesswoman, influencer, activist, DJ, designer, investor, recording artist, philanthropist, host, actress, chef, model and author. In 2001, Variety declared Paris Hilton a “Billion Dollar Entrepreneur.” In 2006, she created Paris HiltonEntertainment (now known as 11:11 Media), a multi-billion-dollar company that started with 45 branded stores and 19 product lines, which have surpassed over $4 billion in revenue. She’s launched 27 fragrances globally and has won numerous accolades including the 2019 Best Mass Fragrance Award from WWD. Today, 11:11 Media is a global media platform with verticals covering TV (Slivington Manor Entertainment), audio (London Audio), digital (11:11 Digital), licensing, NFTs, impact and more. Always attuned to emerging trends and opportunities, Hilton continues to expand 11:11 Media and use her platform to inspire, empower and create lasting positive impact.Through Hilton’s production company, Slivington Manor Entertainment, and a multi-year partnership with Warner Bros., Hilton released Cooking with Paris (a new twist on a cooking show; released on Netflix in August 2021), released Paris in Love (a docu-series covering Hilton’s life leading up to and including her wedding; released on Peacock in November 2021) and is in development on various other TV projects. Hilton’s podcasting and audio company, London Audio, is underpinned by a multi-year partnership with iHeartMedia. Hilton hosts her own podcast, This is Paris, and recently launched a new podcast, Trapped in Treatment, that exposes the troubled teen industry. As an investor, Hilton is committed to supporting and investing in the next generation of entrepreneurs and building a strong investment portfolio (with a focus on female entrepreneurs and companies positively impacting the world) that includes companies such as Daily Harvest, R3SET, Viome, Origin Protocol, Genies, Good Catch, Zen Water, Yat, Podz, and many more. Hilton has also solidified herself as an NFT leader as was recently seen by her being named #7 on Fortunes’ 50 most influential people in NFTs, through being awarded “Winner of Best Charity NFT” at the 2020 NFT Awards and through her selling 25,000+ NFTs in her February 2022 “Paris: Past Lives, New Beginnings” NFT drop. In staying true to her goal of fostering empowerment and in collaboration with Sevens Foundation, Paris curated and launched “Empowered By Paris: Empowered Women Empower Women Exhibition”, which is an NFT exhibit dedicated to showcasing and equipping female artists with a platform to succeed. Paris also recently launched “Paris World” in Roblox, where more people showed up for Paris’ NYE ball drop in Paris World than Times Square!Through her powerful activism work, Hilton has spearheaded impactful policy change across the United States and abroad. In the critically acclaimed This is Paris YouTube Originals documentary (which has garnered over 46 million views to date), Hilton revealed the abuses she suffered as a teenager within the Troubled Teen Industry and has since dedicated her platform to reforming the industry. In one year, her vocal advocacy influenced the passage of U.S. state laws in California, Massachusetts, Missouri, Oregon, Utah, as well as a law in Northern Ireland. In partnership with Breaking Code Silence, a nonprofit whose goal is to eradicate the abuse of institutionalized children, Hilton was accepted by Rise Justice Labs, the world’s first civil rights accelerator, to develop the federal Accountability for Congregate Care Act that will positively impact 120,000 youth annually. Her participation in the #BreakingCodeSilence movement has significantly increased awareness of the Industry with a media reach valued at $77M in ad equivalency and the aggregate readership of articles referencing Paris & the cause at 41B. Hilton also recently received a grant from the Hilton Foundation to develop a novel mental health support model for impacted survivors. Philanthropy is an important part of Hilton’s life and will continue to be a principal pillar of her platform.This is just the start for Paris Hilton and 11:11 Media. Paris and her team will continue to elevate with purpose and contribute to society by creating thought provoking, impactful, premium entertainment experiences and products. Whether it is Paris World, inventive new NFT drop formats, a beauty product line, a cookware/kitchen product line, or new TV shows and podcasts, 11:11 Media is poised to impress and will be a company to watch.

Total investments:
26
Last investment:
Lead investor:
8%

Last updated:

Industries Paris Hilton invests in

BlockchainCryptocurrencyE-CommerceInternetShopping

Stages Paris Hilton invests in

Series ASeedAngelPre-SeedSeries B

Countries Paris Hilton invests in

United StatesChinaGermanySwitzerlandUnited Kingdom

Round sizes

Seed $3M–$20MSeries A $11M–$87M

Round size

Seed
$3M–$20M
Series A
$11M–$87M

Investment Focus

Industry

  • Blockchain 6 (23%)
  • Cryptocurrency 6 (23%)
  • E-Commerce 4 (15%)
  • Internet 3 (12%)
  • Shopping 3 (12%)
See all 46 industries →

Stage

  • Series A 10 (38%)
  • Seed 8 (31%)
  • Angel 1 (4%)
  • Pre-Seed 1 (4%)
  • Series B 1 (4%)
See all 8 stages →

Country

  • United States 17 (65%)
  • China 1 (4%)
  • Germany 1 (4%)
  • Switzerland 1 (4%)
  • United Kingdom 1 (4%)

Investments

CompanyDescriptionRoundLinks
Phia Phia
Phia is a company that provides a tool for online shoppers to compare prices and discover better deals across thousands of retailers and resale platforms. It offers a browser extension and a mobile app that include features such as price-comparison, alerts for price changes, and suggestions of similar or used items when an item seems overpriced.Phia draws on data to help users assess whether a listed price is fair, high, or typical. It also curates personalized shopping feeds and editorial picks based on shoppers’ behavior and preferences. The goal is to simplify decision-making for consumers by consolidating options and insights into one interface. $35M / Series A / Dec 04, 2025
Blueprint Bryan Johnson Blueprint Bryan Johnson
Blueprint is Bryan Johnson’s protocol made accessible to everyone. Everything from measurements to protocols and therapies. $60M / Angel / Oct 28, 2025
W Labs W Labs
W is a line of men's personal care products that are intended to work harder and smell amazing. W's better-for-you goods are made to last, especially when you need them most. The company was founded to provide men the confidence to succeed in all that they set their minds to. $11M / Series A / Jul 23, 2024
Unite Unite
We started Unite because we saw a problem.Two problems, in fact. A problem faced by marketplace sellers like you, who see high- quality traffic on your pages but have no way of retargeting shoppers who don’t end up purchasing, leaving potential sales on the table. And a problem faced by the marketplaces where you sell, which win by helping youdrive sales but aren’t equipped to offer you the sorts of online advertising tools like retargeting pixels, audience creation, and campaign management platforms that big brands have been using for years.That’s where we come in. Understanding these constraints and sharing the frustration faced by both sellers and marketplaces over lost revenue and lost customers, we created the perfect platform to put the industry’s most powerful advertising technology capabilities in the hands of people like you, building them into the marketplaces where you already sell. The result? Higher traffic and higher conversion rates. In other words, higher sales.Today, thousands of sellers across the Internet are using Unite to advertise like a big brand and drive sales. It’s time to join them. $3M / Seed / Jun 11, 2024
Layla AI Layla AI
Layla operates as a travel discovery platform. $3.3M / Seed / Nov 29, 2023
CREATESAFE CREATESAFE
CREATESAFE provides artist services. $4.6M / Seed / Nov 16, 2023
Checkmate Checkmate
Checkmate's a browser extension that generates you personalized deals based on who you are at 100k online stores. Your data's everywhere. Put it to work. Tell Checkmate about yourself in 30 seconds and start saving everywhere. $15M / Series A / May 25, 2023
Shibuya Shibuya
Shibuya is a platform for creators and studios of web-3 content. $6.9M / Seed / Dec 08, 2022
CreatorDAO CreatorDAO
CreatorDAO is a decentralized community that invests in creators by providing capital, technology, and operational support. $20M / Seed / Aug 09, 2022
CreatorDAO CreatorDAO
CreatorDAO is a decentralized community that invests in creators by providing capital, technology, and operational support. $20M / Seed / Aug 09, 2022
See all 26 investments →

Co-Investors

11:11 Media

About 11:11 Media

VC Fund · Beverly Hills, United States

11:11 Media is a global media platform founded by Paris Hilton and Bruce Gersh. 11:11 Media has launched divisions across TV (Slivington Manor Entertainment), audio (London Audio), digital (11:11 Digital), licensing, impact, and more.11:11 Media is stacked with an experienced management team with experience across Disney, Time Inc., ITV, Viacom,NBCU and more.Mission: To elevate creator brands and IP.Vision: To elevate with purpose and contribute to society by creating thought provoking, impactful, premium entertainment experiences and products.Key Advantage: Our understanding of creator-led brands with scale, authenticity and purpose.

11:11 Media Contacts

NameEmailPhoneSocials
Bruce Gersh
Bruce Gersh President & Chief Operating Officer
Paris Hilton
Paris Hilton Chairwoman and CEO
Ida Folmann
Ida Folmann Investments
Mark Treiber
Mark Treiber Head of Investments & Business Development
Matt Bell
Matt Bell Business Development & Investments

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FAQ

What does Paris Hilton invest in?

Paris Hilton invests primarily in Blockchain, Cryptocurrency and E-Commerce startups, most often at Series A and Seed stage. Most of the 26 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Paris Hilton's check size?

Paris Hilton typically joins rounds of $3M–$20M at Seed and $11M–$87M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Paris Hilton participates in.

When did Paris Hilton last invest?

The most recent investment recorded for Paris Hilton closed in Dec 2025. Shizune tracks 26 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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