Oded Edelman
Co-Founder & CEO @ R2Net
New York, United States
Oded Edelman is a seed investor at R2Net in New York focused on Software and PaaS. Oded Edelman is the Founder and CEO of R2Net, the company behind JamesAllen.com – a leading online diamond and bridal jewelry retailer. R2Net is a one-stop shop that transitions brick-and-mortars into thriving Bricks & Clicks brands. His areas of expertise include diamond manufacturing, entrepreneurship, research and development, internetmarketing and branding.For the last three decades, Oded has been intimately involved within the jewelry industry. From a young age, he began learning every aspect of diamond manufacturing, starting as a diamond polisher. During his early years, Oded’s enthusiasm for innovation and technology led him to design diamond manufacturing machines that helped him automate many aspects of the process. Oded soon began to trade diamonds throughout Belgium, Russia, South Africa and Israel, which eventually lead him to become a Rio Tinto Sight Holder. Throughout his adventure, Oded always kept an eye on the big picture: The most efficient way to get diamonds from rough to the consumer. He started a robust trading network in order to sell his diamonds competitively. In 2007, Oded’s passion for diamonds and technology gave rise to JamesAllen.com, which was built on the back of his ever-growing network of diamond manufacturers. Today James Allen is one of the leading online bridal jewelry brands in the world.Oded believes that a couple in love should be able to buy a high quality engagement ring, at an exceptional value, with complete confidence. He is steadfast in his commitment to developing innovative technologies that make buying a diamond online easier, less expensive and more transparent.
- Total investments:
- 2
- Last investment:
- Lead investor:
- 50%
Last updated:
For AI agents: llms.txt
Industries Oded Edelman invests in
Stages Oded Edelman invests in
Countries Oded Edelman invests in
Round sizes
Round size
- Seed
- $3M–$4M
Investment Focus
Industry
- Software 2 (100%)
- PaaS 1 (50%)
- SaaS 1 (50%)
- Retail 1 (50%)
- FinTech 1 (50%)
Country
- Cyprus 1 (50%)
- Israel 1 (50%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
BridgerPay
|
We’re solving the toughest payment challenges to deliver growth-ready payment infrastructure. | $4M / Seed / Sep 20, 2021 | |
STOREE
|
A good retail manager needs to wear many hats without compromising any part of their role and these days more than ever before. However, with so much data, stores, tasks to fulfill, and employees, it’s just too much to handle manually. We developed an algorithm that mimics the work of retail managers, especially when it comes to sales. Itidentifies merchandise pain points on a store level, alerts the store manager, and guides him to fix them. We implement it in a task management tool explicitly designed for the retail market and create an Automated Data-Driven Task Management Tool that guides all managers to excellence and improve sales. | $3M / Seed / Sep 04, 2018 |
Co-Investors
About R2Net
R2Net (conceived as "Rough Diamonds to Internet"), which owns JamesAllen.com, operates a robust e-commerce and supply chain platform that connects the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers. R2Net owns and operates four distinct brands: JamesAllen.com, Segoma, D-Market (DiamondMarket) and Brio Animation Studio. R2Net provides highly magnified 360° HD images of diamonds to diamond polishers, and then displays them on its D-Market and JamesAllen.com platforms, allowing retailers, manufacturers and consumers to transact digitally without the high expenses and time delays associated with traditional brick & mortar alternatives.JamesAllen.com, one of the fastest growing online retailers of engagement rings and loose diamonds, has grown its sales by more than 2.5x in the last two years as consumers have embraced the company’s use of technology to bring simplicity, selection, pricing transparency and overall value to the engagement ring shopping process. JamesAllen.com visitors can shop directly for the exact diamond they want and then design or customize their own personalized jewelry pieces. Using the company’s proprietary Diamond Display Technology, consumers can view each of the site’s 150,000+ conflict-free, fully certified loose diamonds, as well as hundreds of ring settings, in 360° HD and zoomed up to 40x. JamesAllen.com operates almost exclusively online, with the exception of its by-invitation-only showroom in New York City.
R2Net Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Oded Edelman
Co-Founder & CEO
|
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4 more contacts available
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FAQ
What does Oded Edelman invest in?
Oded Edelman invests primarily in Software, PaaS and SaaS startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in Cyprus. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Oded Edelman's check size?
Oded Edelman typically joins rounds of $3M–$4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Oded Edelman participates in.
When did Oded Edelman last invest?
The most recent investment recorded for Oded Edelman closed in Sep 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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