Noel Zeh
Founding Partner @ LITTLEROCK
Munich, Germany
Noel Zeh is a Series A investor at LITTLEROCK in Munich focused on Software and E-Commerce. Noel Zeh has been a partner at Alstin Capital since June 2020 and has worked in the start-up environment for almost 20 years. He knows best how to support founders on their path to success: He has successfully founded and sold companies on several occasions; the first in the field of e-commerce was during his studies in 2002.From 2013 onwards, hehas passed on his broad experience as a founder as an active investor. Among other things, he accompanied the logistics start-up PackLink in fundraising and internationalisation. With his vehicle LITTLEROCK he invested in seed-phase tech companies worldwide. Together with the LITTLEROCK team he developed a special Founder Scoring, which analysed 19 KPI’s to evaluate the founding team.From 2017 to 2020, Noel Zeh was a partner at Reimann Investors in Munich, where he helped expand the venture capital area. As a proven expert in Fintech and SaaS, he also served on the advisory board of numerous investments such as credi2, Fintecsystem and Usercentrics on their way to success. He has not yet given up his passion for e-commerce and also invested for Reimann Investors in companies such as Highsnobiety.Noel Zeh studied business administration at the FH Giessen-Friedberg.When asked why he enjoys this profession so much, he says: „I simply love accompanying founders and am convinced that my own experience as a founder helps me to understand them and their business. Especially when the founders have to go through the valley of tears, it helps to have someone at their side who has lived through these situations themselves.“
- Total investments:
- 31
- Last investment:
- Lead investor:
- 42%
Last updated:
For AI agents: llms.txt
Industries Noel Zeh invests in
Stages Noel Zeh invests in
Countries Noel Zeh invests in
Round sizes
Round size
- Seed
- $5.4M–$14M
- Series A
- $3.7M–$22M
Investment Focus
Industry
- Software 7 (23%)
- E-Commerce 6 (19%)
- Financial Services 5 (16%)
- FinTech 4 (13%)
- SaaS 3 (10%)
Stage
- Series A 9 (29%)
- Seed 8 (26%)
- Pre-Seed 4 (13%)
- Funding Round 3 (10%)
- Series B 2 (6%)
Country
- Germany 14 (45%)
- Austria 2 (6%)
- India 1 (3%)
- Spain 1 (3%)
- Vietnam 1 (3%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Circula
|
Designed with European tax standards in mind, the mobile and web app support your individualized expense invoicing process in real time, helping to create a seamless and straightforward experience for road warriors, accountants and managers alike. | $17M / Series A / May 07, 2025 | |
retraced
|
Retraced is a blockchain-powered transparency platform that provides the end-consumer with relevant and reliable supply chain information to help verify sustainability and fairness. Through transparency, they help the fashion industry to win more clients and gain trust. The company was founded in 2019 and is based in Düsseldorf, Germany. | $6.5M / Seed / Oct 28, 2022 | |
|
Circula
|
Designed with European tax standards in mind, the mobile and web app support your individualized expense invoicing process in real time, helping to create a seamless and straightforward experience for road warriors, accountants and managers alike. | $13.5M / Series A / Jan 31, 2022 | |
Pliant
|
Pliant provides modular, API-first B2B payment solutions designed to help businesses streamline spending, improve cash flow management, and integrate payments into financial operations. Its platform serves industries with complex payment needs, such as travel and fleet, offering tools that increase operational efficiency and financial control.Pliant’s core offerings target two customer groups: businesses seeking to optimize their payment workflows using apps and APIs, and companies such as financial software providers, ERP systems, and banks looking to build or expand credit card products through embedded finance and white-label services. The company’s solutions enable customers to extend credit lines, manage expenses flexibly, and create new revenue streams.We serve two primary customer segments: - Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines. - Companies such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions. Founded in 2020 and headquartered in Berlin, Pliant supports over 3,500 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments.Learn more at www.getpliant.com | $14.3M / Dec 20, 2021 | |
|
Pliant
|
Pliant provides modular, API-first B2B payment solutions designed to help businesses streamline spending, improve cash flow management, and integrate payments into financial operations. Its platform serves industries with complex payment needs, such as travel and fleet, offering tools that increase operational efficiency and financial control.Pliant’s core offerings target two customer groups: businesses seeking to optimize their payment workflows using apps and APIs, and companies such as financial software providers, ERP systems, and banks looking to build or expand credit card products through embedded finance and white-label services. The company’s solutions enable customers to extend credit lines, manage expenses flexibly, and create new revenue streams.We serve two primary customer segments: - Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines. - Companies such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions. Founded in 2020 and headquartered in Berlin, Pliant supports over 3,500 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments.Learn more at www.getpliant.com | $14.1M / Seed / Dec 20, 2021 | |
|
Pliant
|
Pliant provides modular, API-first B2B payment solutions designed to help businesses streamline spending, improve cash flow management, and integrate payments into financial operations. Its platform serves industries with complex payment needs, such as travel and fleet, offering tools that increase operational efficiency and financial control.Pliant’s core offerings target two customer groups: businesses seeking to optimize their payment workflows using apps and APIs, and companies such as financial software providers, ERP systems, and banks looking to build or expand credit card products through embedded finance and white-label services. The company’s solutions enable customers to extend credit lines, manage expenses flexibly, and create new revenue streams.We serve two primary customer segments: - Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines. - Companies such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant’s embedded finance and white-label solutions. Founded in 2020 and headquartered in Berlin, Pliant supports over 3,500 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments.Learn more at www.getpliant.com | $6.5M / Seed / Aug 06, 2021 | |
The Stryze Group
|
The Stryze Group is a leading Direct-to-Consumer (D2C) brand holding company that DEVELOPS, BUYS and SCALES D2C brands for “pull” e-commerce (Amazon and other platforms) as well as “push” e-commerce (social media). At Stryze, we BUILD our own brands and we ACQUIRE promising brands from outside entrepreneurs in order to take them to the next levelapplying our deep domain expertise, manpower, and capital. | $100M / Private Equity / Mar 02, 2021 | |
Usercentrics
|
Usercentrics is one of the leading SaaS enterprise solution for Consent Management (CMP) that helps enterprise customers to obtain, manage and document the user consent, with all different aspects of consent storage, consent API's and preference management systems. | $18M / Series B / Dec 16, 2020 | |
ready2order
|
ready2order was started as a hobby project with the main purpose to eliminate administrative overhead for entrepreneurs by providing a digital cash-register application. Since summer 2015 we have simplified the daily business of more than 10.000 entrepreneurs of small businesses with our Point of Sale. Additionally, we launch new verticals suchas payment and banking. Currently, we open the German market which offers a huge growth opportunity to 10x. There are countless small businesses out there that we rely on every day. The cool new coffee shop, the hairdresser I trust or the kebab shop around the corner. All of them are lovely people, with great ideas, who love to go the extra mile for their customers and their passion.It is time to strengthen the small businesses and finally bring clarity into the jungle of self-employment, guidelines, and laws! That is why we have to push the boundaries of what is possible together. Because we do not accept that so many obstacles are put in the way of small businesses. Instead, we use smart software and thus take our fate into our own hands. We are building a tool with experts from tax consulting, business, compliance and law, which enables small businesses to have the freedom to make their own decisions and to do what is important to them and what makes their company what it is. | $5.4M / Seed / Feb 18, 2020 | |
Frontastic
|
With its Frontend-as-a-Service, Frontastic is rethinking the digital customer experience. Radically based on “mobile first”, the solution enables ambitious online retailers, brands, marketplaces or even agile start-ups to easily implement customer centricity with minimal IT effort. Within a short period of time, Frontastic has successfullyestablished itself as the new standard front-end solution for the API economy. | Seed / Oct 08, 2019 | |
| See all 31 investments → | |||
Co-Investors
About LITTLEROCK
They look to partner with ambitious entrepreneurs who are working on ideas that have the potential to distrupt their respective landscape from every angle within the next years. LITTLEROCK is an active investor, leading or co-leading investment rounds. They make early stage initial investments in start-ups typically post launch, with an impressiveevidence for the proof-of- concept of the underlying business model/scalability They are looking for founding teams and/ or start-ups that tackle big markets, bring something new to the table and execute scalable business models. Beyond that, they seek visionary, disciplined and inspiring founders who, like us, love challenging the status quo.
LITTLEROCK Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Georg G. Ibing
Founding Partner
|
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Noel Zeh
Founding Partner
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3 more contacts available
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FAQ
What does Noel Zeh invest in?
Noel Zeh invests primarily in Software, E-Commerce and Financial Services startups, most often at Series A and Seed stage. Most of the 31 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Noel Zeh's check size?
Noel Zeh typically joins rounds of $5.4M–$14M at Seed and $3.7M–$22M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Noel Zeh participates in.
When did Noel Zeh last invest?
The most recent investment recorded for Noel Zeh closed in May 2025. Shizune tracks 31 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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