Nike+ Fuel Lab
VC Fund
San Francisco, United States
Nike+ Fuel Lab is a partnership program designed to connect Nike with industry leading companies in order to better use emerging technologies to create better solutions for both athletes and general consumers alike.The Fuel Lab grew out of Nike+ Accelerator, in which 10 startups were given $20,000 and the opportunity to work in Portland forthree months to develop apps and products connected to the Nike+ platform. The Fuel Lab, on the other hand, is a permanent (or at least indefinite) space in the nation's tech epicenter,
- Total investments:
- 9
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Nike+ Fuel Lab invests in
FitnessHealth CareMobileWellnessiOS
Stages Nike+ Fuel Lab invests in
Seed
Countries Nike+ Fuel Lab invests in
United StatesCanadaHong Kong
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Brian Kirkbride
|
|||
4 more contacts available
Investment Focus
Industry
- Fitness 8 (89%)
- Health Care 6 (67%)
- Mobile 3 (33%)
- Wellness 2 (22%)
- iOS 1 (11%)
Country
- United States 7 (78%)
- Canada 1 (11%)
- Hong Kong 1 (11%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Brian Kirkbride
Founder
|
Founder | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
FitReserve
|
FitReserve is the premier multi-studio fitness membership that allows you to mix and match from over 200,000 classes/month at hundreds of top studios and gyms in NYC, LA, Chicago, Seattle, Boston and DC. FitReserve provides access to full studio schedules (including peak class times), plus access to exclusive insider studio and partner perks,events and more. | Seed / Mar 18, 2013 | |
HighFive Mobile
|
HighFive Mobile, Inc. develops mobile application for health and fitness routines based on real life activities. The company was incorporated in 2013 and is based in Boston, Massachusetts. | $20K / Seed / Mar 18, 2013 | |
GeoPalz
|
GeoPalz is a suite of family fitness products designed to help families lead active lives. It owns and operates Walk to Win, a fitness tracking platform that enables schools and charity organizations to raise funds. GeoPalz was launched in 2008 in Boulder, Colorado. | Seed / Mar 18, 2013 | |
FitCause
|
FitCause is a marketing tool that empowers consumers as participants in the corporate giving ecosystem. Our platform acts as a conduit between corporations and charitable organizations by developing campaigns that quantify fitness data in fitness apps, and linking these accomplishments to corporate donations. Using fitness applications andactivity trackers, participants contribute their activity (miles, steps, exercises, etc.) to campaigns and unlock corporate donations as they achieve milestones. These milestones are celebrated, prompting participants to share via social channels as they selflessly become brand ambassadors by engaging in already planned activities. Corporations are making significant, yearly financial commitments to non-profit organizations. They are also looking for organic methods of marketing to active consumers. Active consumers are already using fitness apps. FitCause frictionlessly adds incentive for them to push their personal goals even further. It's the perfect ecosystem for corporations, non-profit organizations and consumers. | $120K / Seed / Mar 18, 2013 | |
mobileXware
|
What is FitDeck Mobile?FitDeck Mobile is a fitness application that runs on mobile devices (including Android, BlackBerry and iPhone) and provides an effective and convenient full-body workout that can be done anywhere, anytime. It presents a unique set of exercises in a program with structure and variety that is as fun and easy to use as a deckof cards.What exercises are included in the FitDeck Mobile application?FitDeck Mobile's flagship title, Bodyweight, contains 50 body-weight resistance exercises that require no weights or special equipment to perform, so they can be done in virtually any setting (office, home, gym, hotel room, park, etc.). The individual exercises are categorized by body region and have strength, flexibility, and cardio components to ensure a comprehensive, full-body workout.Pilates, Office and Stairs are also currenlty available. Other FitDeck Mobile titles that are coming soon include: Navy SEAL, Dumbbell, Exercise Ball, Stretch, Combat Sports, Yoga, Resistance Tube, Kettlebell, Pull Up, Junior, Firefighter, Balance Dome, Senior, Travel, Toning Ball, Postnatal, Exercise Bar, Superman, Playground, Prenatal, Baby Stroller, TRX Suspension Trainer, Medicine Ball, Speed, Agility, Quickness, CrossTrain, Plyometrics, Speed Ladder, Vertical Jump, Core Blast, and Cones.What are examples of some of the exercises?FitDeck Mobile features many innovative exercises with unique body positions and movements along with surprising and interesting variations on more traditional exercises like push-ups, jumping jacks, and sit-ups. Mixed together, these exercises are remarkably effective at conditioning major muscle groups and joints from head to toe, as well as targeting those muscles you never knew you had. To learn more, download a free trial at www.fitdeckmobile.com.What type of person is FitDeck Mobile intended for?FitDeck Mobile provides a great workout for people of all fitness and activity levels because it offers several different intensities – beginner, intermediate and advanced – to suit any user's present level and keep them challenged as they advance. Additionally, variations on certain exercises are suggested to better match each user's ability.What mobile devices are currently compatible with FitDeck Mobile?FitDeck Mobile is available now for BlackBerry and Android along with an increasing majority of other cell phones and mobile devices. FitDeck Mobile for the Apple iPhone/iPod Touch is expected to be available by March 2011.How do I know if it will work on my mobile device?Potential users can visit www.fitdeckmobile.com and use the device selection wizard to check for compatibility with FitDeck Mobile. From that point, a fully functional trial version of the product can be installed in most cases, so the user can take a test drive to see how it functions and get in a few workouts at no cost.Where can I buy FitDeck Mobile and how much does it cost?FitDeck Mobile is available from the FitDeck Mobile website (www.fitdeckmobile.com), as well as other App Stores including: Android Market and BlackBerry App World. In any case, the one-time purchase of under $10 gives unlimited access to any available FitDeck Mobile title. That means that for less than you'd pay for a single month at a gym, you get lifelong fitness benefits that go with you anywhere your mobile device does.Why did mobileXware develop FitDeck Mobile?The founders of mobileXware are into health and fitness and are also accustomed to an on-the-go lifestyle. They use FitDeck Mobile regularly and wanted to share this easy and effective fitness concept with like-minded consumers. People have their mobile devices with them everywhere these days, so why not utilize that technology to ensure that fitness remains a part of their ever more hectic lives?How does FitDeck Mobile relate to FitDeck cards and other products?Through a growing partnership, FitDeck Mobile takes the same great content (developed by a certified personal trainer/Navy SEAL) featured in the FitDeck exercise playing cards and delivers it in a convenient digital form. Regardless of the format, the FitDeck workouts provide the ultimate combination of simplicity, effectiveness, and convenience that is unmatched by any other product. | $120K / Seed / Mar 18, 2013 | |
CoachBase
|
CoachBase app aims to empower the sport coaches with tools and resources to get better. CoachBase built a platform for coaches and teams where they can communicate and share games effectively.There are 135 million kids participating in sports in the USA alone and each of them have a coach. Coachbase is what these people need for winning a game.Coachbase has already been used by an NBA team, featured in a movie, in WSJ and most recently in a Phil Jackson commercial. | $335K / Seed / Mar 18, 2013 | |
NextStep.io
|
NextStep.io is not just about what you want to do next, but who can help get you there - connect your activity with a personal trainer, wellness coach or group to #OwnTodayFitness activity tracking devices and apps offer tremendous potential to change the way people live – NextStep.io turns that potential into reality. NextStep.io organizesactivity data (Fuelband, FitBit, RunKeeper, etc) to identify habits and improve outcomes by connecting an individual to personal trainers, wellness coaches and groups. Personalized trends and goal progress are reported with simple indicators that engage individual users | $150K / Seed / Mar 18, 2013 | |
Sprout
|
Sprout is a health engagement platform enabling workplace wellbeing for corporate wellness. The platform provides employees with the resources needed to lead healthy lifestyles and to provide management with a solution to manage and measure its impact. It inspires employees to get fit and empowers employers to manage and quantify their corporatewellness.Sprout was founded in 2012 by Martha Switzer and Christina Ford and is headquartered in Toronto, Ontario, Canada. | Seed / Mar 18, 2013 | |
Incomparable Things
|
Incomparable Things is building an inspiring and collaborative place to strive for an active and adventurous life. In our app, people scrapbook the stories of their adventures. We collect all the media people already create when they’re being active – from photos to location data, NikeFuel to tweets – and weave them together to tell visual,personal and complete stories that others can collect and aspire to. They are more memorable than a photo album and more inspiring than an activity data score. It is used by everyone from daily walkers to training triathletes, neighborhood arborists to polar expeditionists. | $20K / Seed / Mar 18, 2013 |
Co-Investors
Access 48,091 investors
822 industries, 177 countries. Updated daily. Emails and phones included.
Browse database — It's Free!
Find investors for your startup
Search 48,091 investors by industry and country. Emails and phones included.
Similar Investors
Recommended lists
SaaS Investors
99,274 investors
Health Care Investors
43,014 investors
Mobile Investors
12,672 investors
Wellness Investors
11,737 investors
Fitness Investors
6,677 investors
SaaS VC Funds
61,208 investors
Health Care VC Funds
32,370 investors
Mobile VC Funds
8,817 investors
Wellness VC Funds
8,406 investors
FAQ
What does Nike+ Fuel Lab invest in?
Nike+ Fuel Lab invests primarily in Fitness, Health Care and Mobile startups, most often at Seed stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Nike+ Fuel Lab?
Public channels for Nike+ Fuel Lab include the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Nike+ Fuel Lab?
The team at Nike+ Fuel Lab includes Brian Kirkbride (Founder). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
Contact your first 100 investors today
Find who invests in your industry, stage, and country. Download investor list with emails in 5 minutes.
Find investors — It's Free!
Continue with Google
Continue with LinkedIn
