Mustard Seed
VC Fund
London, United Kingdom
Mustard Seed is a VC fund in London focused on Software and Food and Beverage. Mustard Seed enables the creation and evolution of world-class businesses that generate positive and sustainable outcomes. They believe that solving big social and environmental problems drives commercial success in the long run. They seek scalable solutions to gaps currently left unfilled by government and industry in the areas of economic inclusion, education, environmental sustainability, health, and family and community. Mustard Seed invests in and incubates socially and environmentally impactful start-ups. They connect a dynamic and influential network of global members with exceptional entrepreneurial talent across the world. They also develop bespoke impact measurement frameworks and support established companies to align profit and impact through tailored strategies and effective deployment of their resources. Mustard Seed was co-founded by Alex Pitt and Henry Wigan, first classmates at the London School of Economics and later colleagues at Goldman Sachs. In 2013 Henry and Alex observed a rising appetite for socially-minded entrepreneurship among the world’s most talented graduates. They also observed a critical lack of capital to adequately meet this need. They started Mustard Seed to bridge the gap.
- Total investments:
- 43
- Last investment:
- Lead investor:
- 53%
- Fund size:
- $5.1M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries Mustard Seed invests in
Stages Mustard Seed invests in
Countries Mustard Seed invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $332k–$3M
- Series A
- $5.2M–$41M
Investment Focus
Industry
- Software 4 (9%)
- Food and Beverage 4 (9%)
- Medical 3 (7%)
- Education 3 (7%)
- E-Commerce 3 (7%)
Stage
- Seed 18 (42%)
- Series A 7 (16%)
- Pre-Seed 2 (5%)
- Series B 2 (5%)
- Equity Crowdfunding 2 (5%)
Country
- United Kingdom 22 (51%)
- United States 2 (5%)
- India 1 (2%)
- Spain 1 (2%)
- Philippines 1 (2%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Irma Gross von Trockau
Operations Associate
|
Operations Associate | Total investments: 0 | Find email | |
Lukas McGowan
Venture Partner – US
|
Venture Partner – US | Total investments: 0 | Find email | |
Alexander Pitt
Co-Founder & Director of Growth
|
Co-Founder & Director of Growth | Total investments: 0 | Find email | |
Henry Wigan
Founder & Director of Investment
|
Founder & Director of Investment | Total investments: 6 | Find email | |
Tim Franks
Fellow
|
Fellow | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Tiney are on a mission to reimagine at-home childcare & unlock the potential of every child. For parents, this means easy access to an exceptional and affordable childcare community that’s built around busy modern lives. For children, this means high quality and thoughtful play-based learning in safe settings that goes beyond nationalrequirements for early education. For childcare providers, this means allowing them to focus on the children in their care, relieving the burden of running a small business and ensuring maximum job satisfaction. | $9M / Series A / May 13, 2024 | ||
| Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom. | $10M / Series C / Jun 13, 2023 | ||
| StudentFinance is a provider of educational financial services that aims to provide students with success-based financing. The company's services select students through a selection process based on data forecasting using artificial intelligence technology and invest in students who primarily have technical skills and can become softwareengineers, data analysts, or cybersecurity experts, allowing students to advance in their career path and get the right job while also repaying the money.StudentFinance was established in March, 2019 in Madrid, Spain by Mariano Kostelec. | $41.2M / Series A / Feb 28, 2023 | ||
| Loctax is the first-ever collaborative tax governance platform for global in-house tax teams. It helps to achieve full control of compliance, projects, audits, transfer pricing, and all other tax responsibilities. One source of truth that enables organisations to prepare for the ESG era. | $12M / Series A / Sep 20, 2022 | ||
| FINDS is a unique, video marketplace app for fashion. We are a female-led team that believes that an online fashion marketplace should be just as dynamic and inspiring as a thrift market IRL. We are on a mission to create a fashion resale community that offers a fun, interactive place for people who love to buy, sell & express their uniqueitems and style - together.It's simple to start selling. List your products in your shop, set a fixed price and choose to add them to a live stream to show your items from every angle. It's easy to buy, explore and discover items, styles, people and personalities you'll love. | $1.7M / Seed / Sep 01, 2022 | ||
| Maven is a SaaS pet tech startup that provides a personal vet to track the pet’s safety and health 24/7.It focuses on using technology to improve the quality of life for pets, as well as offering pet owners peace of mind and a way to keep track of their pet's safety, health, and well-being on a continual basis through their own personalveterinarian.It was started by the founders of Findster Technologies in 2021 and is based in Porto, Portugal. | $3M / Seed / Jun 08, 2022 | ||
| At Collectiv Food we're leading the transition to a sustainable, fair and transparent food supply chain, to build a whole better food ecosystem.We've built the first digitised, automated and data-driven food supply chain solution, bringing sustainability, transparency, better unit economics and greener logistics solutions to foodbusinesses around the globe. | $16.4M / Series A / Jul 19, 2021 | ||
| Good Club is a sustainable grocery brand and retailer, revolutionising grocery shopping by wiping out waste and eliminating the environmental impact of everyday groceries. The company has recently launched reusable product packaging and delivery boxes that are collected from customers and cleaned for reuse.Founded in 2018 and headquartered inLondon, England, United Kingdom. | $962K / Dec 16, 2020 | ||
| Good Club is a sustainable grocery brand and retailer, revolutionising grocery shopping by wiping out waste and eliminating the environmental impact of everyday groceries. The company has recently launched reusable product packaging and delivery boxes that are collected from customers and cleaned for reuse.Founded in 2018 and headquartered inLondon, England, United Kingdom. | $1M / Seed / Dec 16, 2020 | ||
| Ohne is a women's healthcare brand that sells eco-friendly tampons and other feminine hygiene products. The company was founded in 2017 by Nikki Michelsen and Leah Remry-Peploe and is based in London, United Kingdom. | $1M / Pre-Seed / Oct 01, 2020 | ||
| See all 43 investments → | |||
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FAQ
What does Mustard Seed invest in?
Mustard Seed invests primarily in Software, Food and Beverage and Medical startups, most often at Seed and Series A stage. Most of the 43 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Mustard Seed invest in?
Mustard Seed typically joins rounds of $332k–$3M at Seed and $5.2M–$41M at Series A. These are whole funding-round sizes, not Mustard Seed's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Mustard Seed took part in.
How do I contact Mustard Seed?
Public channels for Mustard Seed include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Mustard Seed?
The team at Mustard Seed includes Irma Gross von Trockau (Operations Associate), Lukas McGowan (Venture Partner – US) and Alexander Pitt (Co-Founder & Director of Growth). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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