Mike Tattersall
Chief Commercial Officer @ True.
London, United Kingdom
Mike Tattersall is a startup investor at True. in London. Mike has worked in the retail and consumer sector for 20 years. He began his career at Coopers & Lybrand (now PwC) where he qualified as a chartered accountant working with clients including BAT, Glaxo, SAB and Associated Newspapers. After four years, Mike joined the renowned UK-focused investment bank, Cazenove, where he spent 10 years as Headof European Food Retail. Mike specifically led the research element of corporate advisory relationships which included Tesco and Booker. He was also involved in the IPOs of Burberry and Inditex.After the sale of Cazenove to JP Morgan in 2010, Mike moved to UBS to lead the European Food Retail franchise in equities, picking up advisory relationships with Sainsbury and Greggs whilst also leading the IPO of Ocado. In 2013 Mike was a founding partner at The Lazarus Partnership, an independent research consultancy, with responsibility for all UK Consumer research.At TrueStart Mike is responsible for delivering the partnership proposition to current and future Retail & Strategic Partners of the firm. He also has a broader role within True Group to develop thought leadership content.
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About True.
True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brandssupporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.
True. Contacts
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Chris Spira
Operating Partner
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James Wain
Senior Investment Associate
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Liam Buswell
Director
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Matthew Truman
CEO and Co-Founder
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Mike Tattersall
Chief Commercial Officer
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