Mike Reid
Founder & Senior Partner @ Frog Capital
London, United Kingdom
Mike Reid is a Series B investor at Frog Capital in London focused on Software and E-Commerce. Mike Reid launched Frog in 2009, after seven years in industry and 12 years at 3i. As Managing Partner, he represents Frog on the boards of Rated People, and Dynamic Action. Mike was the lead partner on Frog’s successful investment in GB Group, OrderDynamics & Dealflo, and was closely involved with Frog’s successful investments into JourneyGroup and SiC Processing.Prior to Frog, Mike spent 12 years as Director at 3i investing in a range of technology businesses. He was actively involved on the boards of high-growth companies across the UK, US & Nordic regions. Mike started his career at Centrica.He is a member of the BVCA GP Committee and holds a BSc (Hons) in Business Administration from the University of Bath.
- Total investments:
- 13
- Last investment:
- Lead investor:
- 54%
Last updated:
For AI agents: llms.txt
Industries Mike Reid invests in
Stages Mike Reid invests in
Countries Mike Reid invests in
Contacts
| Type | Contact | Validation |
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| Personal email | ||
| Work phone | ||
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| Socials |
Investment Focus
Industry
- Software 4 (31%)
- E-Commerce 3 (23%)
- Information Technology 3 (23%)
- SaaS 2 (15%)
- Retail 2 (15%)
Stage
- Series B 3 (23%)
- Series C 2 (15%)
- Funding Round 2 (15%)
- Venture - Series Unknown 2 (15%)
- Series A 1 (8%)
Country
- United Kingdom 4 (31%)
- Canada 2 (15%)
- France 1 (8%)
- United States 1 (8%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Clue Software
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Clue is the leading provider of investigation management systems to UK police and an acknowledged expert in the application. | $5M / Venture - Series Unknown / Feb 06, 2024 | |
Modulr
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Modulr is on a mission to unlock the embedded payment opportunity for every business. Through software-driven account and payment creation, Modulr enable incremental revenue, operational efficiencies and way smoother customer experiences. | $102.5M / Series C / May 18, 2022 | |
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Clue Software
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Clue is the leading provider of investigation management systems to UK police and an acknowledged expert in the application. | $6.7M / Venture - Series Unknown / Nov 17, 2021 | |
Vulog
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Vulog builds technology solutions that power successful shared mobility businesses in the world. It provides smart and flexible SaaS mobility solutions including advanced fleet management tools, consumer-facing mobile applications, and connected vehicle technology to launch large-scale fleets in a matter of weeks.Vulog acts as the catalystenabling mobility service providers like WeShare (Volkswagen), Wible (Kia Motors), Free2Move (Groupe PSA), Aimo (Sumitomo Corporation), and Evo (British Columbia Automobile Association) to focus on sustained growth and profitability. Vulog’s global footprint, combined with its AI proficiency, enables it to anticipate end-user demand unlike any other, while optimizing fleet balancing. | $31.5M / Series C / Jan 20, 2021 | |
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Modulr
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Modulr is on a mission to unlock the embedded payment opportunity for every business. Through software-driven account and payment creation, Modulr enable incremental revenue, operational efficiencies and way smoother customer experiences. | $23.1M / Venture - Series Unknown / May 13, 2020 | |
SHE Software
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Fast growing provider of SaaS health and safety software solution, operating across EMEA, North America and ANZ. The Health, Safety & Risk industry is undergoing a major transition, triggered by cloud computing, AI, pervasive wireless connectivity and predictive analytics. The potential to have a major impact on working people’s lives ishuge. SHE Software is leading this transformation and has something very special. Our team has embedded our deep understanding of our customers' world into what we believe is the very best health and safety cloud platform. And we have seen all of them. Our customers are selecting SHE because their peers confirm the major productivity and assurance improvements we deliver, because our world class mobile technology ensures high engagement and because we provide a future-proof platform for upcoming IoT & AI innovations. | $9M / Series B / Feb 27, 2020 | |
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Modulr
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Modulr is on a mission to unlock the embedded payment opportunity for every business. Through software-driven account and payment creation, Modulr enable incremental revenue, operational efficiencies and way smoother customer experiences. | $17.8M / Venture - Series Unknown / May 20, 2019 | |
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Vulog
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Vulog builds technology solutions that power successful shared mobility businesses in the world. It provides smart and flexible SaaS mobility solutions including advanced fleet management tools, consumer-facing mobile applications, and connected vehicle technology to launch large-scale fleets in a matter of weeks.Vulog acts as the catalystenabling mobility service providers like WeShare (Volkswagen), Wible (Kia Motors), Free2Move (Groupe PSA), Aimo (Sumitomo Corporation), and Evo (British Columbia Automobile Association) to focus on sustained growth and profitability. Vulog’s global footprint, combined with its AI proficiency, enables it to anticipate end-user demand unlike any other, while optimizing fleet balancing. | $20.9M / Series B / Aug 29, 2017 | |
Dealflo
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Dealflo is an end-to-end financial agreement automation service incorporating all the components necessary to fully automate financial transactions. Not just eSign. Compared to traditional eSign providers, the Dealflo service decreases risk and cost whilst increasing conversion and sales. | $12.4M / Series B / Feb 27, 2017 | |
DynamicAction
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DynamicAction is the advanced analytics solution specifically built for eCommerce, store, and omnichannel retail teams to take action at the speed of Amazon.Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 1,000 proprietary algorithms to pinpoint margin-eating disconnects inthe business, prescribe precise actions and accurately rank those actions by financial impact. DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store. Retailers across the globe, including Farfetch, Wehkamp, Mulberry, Cole Haan and El Corte Ingles rely on DynamicAction to run more efficient organizations, sell more at full price, mitigate markdowns, reduce waste, capitalize on demand and increase profit.Forrester Research recently recommended DynamicAction as the key prescriptive analytics technology to replace predictive analytics in retail, and the National Retail Federation named DynamicAction the 2017 Digital Commerce Startup of the Year for its ability to "significantly improve or radically alter how retailing is done." Analyst firm Frost & Sullivan declared that by utilizing DynamicAction, “There’s a new way to run retail organizations with a clear understanding of data and immediate actions to improve performance. DynamicAction has Moneyballed retail.”Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us atwww.DynamicAction.com and @DynamicAction on Twitter. | $4.2M / Series A / Jan 28, 2016 | |
| See all 13 investments → | |||
Co-Investors
About Frog Capital
Frog Capital is a scale-up stage investor focused on software enabled businesses in Europe. Frog’s experienced team has invested in over 100 companies, and in the last five years has exited companies with a total transaction value over €1 billion. Frog is a committed long-term partner, investing in ambitious companies with revenue from €3m to €30mand requiring €5m - €20m of growth capital. By applying industry knowledge, a network of relationships and operating expertise, Frog actively supports exceptional company growth and builds significant shareholder value.
Frog Capital Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Giovanni Nani
Investor
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James Bagan
Operating Partner
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Jens Düing
Senior Partner
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Mike Reid
Founder & Senior Partner
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Steven Dunne
Senior Partner, CFO and head of portfolio
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FAQ
What does Mike Reid invest in?
Mike Reid invests primarily in Software, E-Commerce and Information Technology startups, most often at Series B and Series C stage. Most of the 13 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Mike Reid?
Public channels for Mike Reid include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Mike Reid last invest?
The most recent investment recorded for Mike Reid closed in Feb 2024. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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