Matthew Truman
CEO and Co-Founder @ True.
London, United Kingdom
Matthew Truman is a Series A investor at True. in London focused on B2B and Apps. Matt Truman has spent 15 years working in the retail and consumer sector. He began his career at Deloitte within the retail and consumer products division, where he qualified as a chartered accountant. After four years, Matt joined Lehman Brothers to be an equity analyst, where he was made Head of European Retail at the age of 28. Matt washeadhunted to lead JP Morgan’s European retail franchise in Equities.During his time in the City, Matt has advised, established relationships with and analysed retailers such as Tesco, Wal-Mart, Net-A-Porter, Metro, Kingfisher, Carrefour, Casino, Ahold, ASOS, Marks & Spencer, Migros, Biedronka, Jeronimo Martins, Delhaize, CBD, Magnit, DIA, AlexandAlexa.com and Delticom.In 2007 Matt co-founded True Capital and TrueStart with a view to creating an investment management firm with a sector specialist investment approach, targeting businesses with business models fit for the future of the retail and consumer industries. Matt sits on the board of fast growing retailers such as Ribble Cycles, The Cotswold Company and Tyres on the Drive.com.
- Total investments:
- 1
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Matthew Truman invests in
Stages Matthew Truman invests in
Countries Matthew Truman invests in
Investment Focus
Industry
- B2B 1 (100%)
- Apps 1 (100%)
- mHealth 1 (100%)
- Training 1 (100%)
- Psychology 1 (100%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Unmind
|
Unmind is a B2B mental health platform providing clinically-backed tools and training to create healthier, happier, more human organizations that offer a positive, proactive solution that anyone can use to bolster their mental health | $10M / Series A / Feb 11, 2020 |
Co-Investors
About True.
True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brandssupporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.
True. Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Chris Spira
Operating Partner
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James Wain
Senior Investment Associate
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Liam Buswell
Director
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Matthew Truman
CEO and Co-Founder
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Mike Tattersall
Chief Commercial Officer
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FAQ
What does Matthew Truman invest in?
Matthew Truman invests primarily in B2B, Apps and mHealth startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Matthew Truman last invest?
The most recent investment recorded for Matthew Truman closed in Feb 2020. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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