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Lars van 't Hoenderdaal, Managing Partner at Pride Capital Partners

Lars van 't Hoenderdaal

Managing Partner @ Pride Capital Partners

Amsterdam, The Netherlands

Lars van 't Hoenderdaal is a private equity investor at Pride Capital Partners in Amsterdam focused on Information Technology and Software. Lars van 't Hoenderdaal - Managing Partner @ Pride Capital Partners

Total investments:
10
Last investment:
Lead investor:
90%

Last updated:

Industries Lars van 't Hoenderdaal invests in

Information TechnologySoftwareHuman ResourcesSaaSSEO

Stages Lars van 't Hoenderdaal invests in

Private EquityVenture - Series UnknownFunding RoundDebt FinancingSecondary Market

Countries Lars van 't Hoenderdaal invests in

The NetherlandsGermanyBelgiumDenmark

Investment Focus

Industry

  • Information Technology 6 (60%)
  • Software 5 (50%)
  • Human Resources 3 (30%)
  • SaaS 2 (20%)
  • SEO 1 (10%)
See all 24 industries →

Stage

  • Private Equity 4 (40%)
  • Venture - Series Unknown 2 (20%)
  • Funding Round 1 (10%)
  • Debt Financing 1 (10%)
  • Secondary Market 1 (10%)

Country

  • The Netherlands 4 (40%)
  • Germany 3 (30%)
  • Belgium 1 (10%)
  • Denmark 1 (10%)

Investments

CompanyDescriptionRoundLinks
Link11 Link11
Link11 is a European IT security vendor specialising in DDoS Protection, headquartered in Germany with operations in the UK, US, Switzerland and Austria. The Link11 DDoS Protection Cloud has won numerous awards and is using a patent pending technology based on Artificial Intelligence which protects critical infrastructures and websites from DDoSattacks. $29M / Private Equity / Dec 20, 2023
Matrixian Matrixian
Matrixian Group helps organizations through data and technology to create value for individuals, companies and society. We do this by interpreting (open) data and converting it into valuable insights. We always focus our information services on the specific demand of our customers. Being able to improve the quality of their services - and thus thequality of life of their customers.Within Matrixian Group, a team of 30 people maintain databases of approximately 2.6 million companies, 6 million households in the Netherlands and data from all addresses in Europe. We work for organizations of all sizes: from PostNL to the local pharmacy. No matter how deep we are in the data, our gaze is always directed outwards. Very practical when we are on the road with our field research vehicle. In this way we keep a close eye on how we can offer data solutions to solve social problems. $1.6M / Venture - Series Unknown / Aug 09, 2023
EasyTranslate EasyTranslate
EasyTranslate is a SaaS company that enables businesses to create content in any language by combining the best of artificial and human intelligence. $3.3M / Venture - Series Unknown / Jan 31, 2023
ixly ixly
ixly provides tests and questionnaires services for human resources management. Private Equity / Dec 13, 2022
Dileoz Dileoz
Dileoz is a young and dynamic company dedicated to the automation of HR processes, personnel planning. $2.5M / Private Equity / Oct 25, 2022
Matrixian Group Matrixian Group
Transforming data into vivid audience portraits $2.2M / Aug 25, 2022
Matrixian Matrixian
Matrixian Group helps organizations through data and technology to create value for individuals, companies and society. We do this by interpreting (open) data and converting it into valuable insights. We always focus our information services on the specific demand of our customers. Being able to improve the quality of their services - and thus thequality of life of their customers.Within Matrixian Group, a team of 30 people maintain databases of approximately 2.6 million companies, 6 million households in the Netherlands and data from all addresses in Europe. We work for organizations of all sizes: from PostNL to the local pharmacy. No matter how deep we are in the data, our gaze is always directed outwards. Very practical when we are on the road with our field research vehicle. In this way we keep a close eye on how we can offer data solutions to solve social problems. $2M / Venture - Series Unknown / Aug 25, 2022
moveXM moveXM
moveXM is a customer experience management pioneer and innovative tech company from day one. Secondary Market / Aug 16, 2022
talentsconnect talentsconnect
talentsconnect is the HR Tech company behind the JobShop: a SaaS career-site developed to optimise conversion rates in recruiting. With the JobShop recruiters are able to solve their recruiting bottlenecks and can regain independency from job boards. $1.1M / Debt Financing / Mar 14, 2022
Spotzer Spotzer
Spotzer provides small businesses with full-service solutions for creating and maintaining online content that search engines and social networks reward with high exposure. The company's solutions feature websites, videos, mobile sites, and social media, with all packages including a combination of upfront creative services and ongoingservices to refresh, redistribute and further optimize material to improve search rankings.Based in Amsterdam and with offices in New York and Melbourne, the technology-powered agency has produced an online presence for more than 50,000 satisfied small businesses in 16 countries. It was founded in 2006 by serial Internet entrepreneur Andrew D. Klein and is backed by the US and European venture capital investors, including Sierra Ventures, Cyrte Investments, and SV Angel (Ron Conway.) Private Equity / May 06, 2021

Co-Investors

Pride Capital Partners

About Pride Capital Partners

VC Fund · Amsterdam, The Netherlands

Pride Capital Partners is a specialized private debt company focused on providing mezzanine loans. Mezzanine loans are subordinated loans which can be used to finance growth, acquisitions and management buy-outs. We focus on SME companies in the ICT market in the Netherlands and Germany.

Pride Capital Partners Contacts

NameEmailPhoneSocials
Floris Kool
Floris Kool Partner
Lars van 't Hoenderdaal
Lars van 't Hoenderdaal Managing Partner
Philipp Urbach
Philipp Urbach Head of DACH

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FAQ

What does Lars van 't Hoenderdaal invest in?

Lars van 't Hoenderdaal invests primarily in Information Technology, Software and Human Resources startups, most often at Private Equity and Venture - Series Unknown stage. Most of the 10 investments tracked by Shizune back companies in The Netherlands. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did Lars van 't Hoenderdaal last invest?

The most recent investment recorded for Lars van 't Hoenderdaal closed in Dec 2023. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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Lars van 't Hoenderdaal Lars van 't Hoenderdaal Find email