YYX Capital
VC Fund
London, United Kingdom
YYX Capital is an early stage venture capital firm that invests in next generation Consumer Internet, eCommerce and FinTech companies. We are founded on the core belief that deep domain and industry knowledge, operating expertise and extensive networks are fundamental to support early stage entrepreneurs from seed to success.Taking calculatedrisks are intrinsic to a startups success and by applying our proven playbooks - we formulate strategies to execute alongside teams as they scale.
- Total investments:
- 21
- Last investment:
- Lead investor:
- 81%
Last updated:
For AI agents: llms.txt
Industries YYX Capital invests in
Stages YYX Capital invests in
Countries YYX Capital invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $776k–$6.3M
- Pre-Seed
- $333k–$1.2M
- Series A
- $4.9M–$11M
Investment Focus
Industry
- Software 3 (14%)
- Mobile 2 (10%)
- FinTech 2 (10%)
- Digital Media 2 (10%)
- Financial Services 2 (10%)
Stage
- Seed 6 (29%)
- Series A 4 (19%)
- Pre-Seed 3 (14%)
- Funding Round 3 (14%)
- Non-equity Assistance 1 (5%)
Country
- United Kingdom 9 (43%)
- Singapore 1 (5%)
- United States 1 (5%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
James Cox
Managing Partner
|
Managing Partner | Total investments: 2 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook.NearSt was founded July 4, 2015, and it isheadquartered in London, England. | $2.6M / Seed / Feb 18, 2020 | ||
| SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safeadvertising/monetization (AwesomeAds).SuperAwesome was founded in 2013 and is headquartered in London. | $17M / Jan 27, 2020 | ||
| NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook.NearSt was founded July 4, 2015, and it isheadquartered in London, England. | $2.6M / Seed / Nov 01, 2019 | ||
| Itch uses data to create personaliZed subscription packs that help pets to live happy & healthy. They also developed in collaboration with veterinary experts in response to increasing demand for better-personalized pet care, ITCH’s tailored monthly flea subscription service makes preventing infestation and treating pets much quicker, cheaper,and more convenient for busy owners than buying over the counter.It also delivers regular, effective, and convenient treatment from fleas for cats and dogs. Itch was founded in July 2019 and is based in London, England. | $6.3M / Seed / Jul 08, 2019 | ||
| Mahabis is a premium lifestyle brand built around its iconic slipper design. | Jan 05, 2019 | ||
| Carbon Theory is a medicinal skincare item created to treat oily skin and skin that is prone to breakouts. In order to give customers effective natural skin-rejuvenating goods, the company offers lab-formulated products with premium natural components that are also vegan-friendly and cruelty-free. | Pre-Seed / Oct 01, 2018 | ||
| Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packagedand arrive at our customer’s door each month or within 48 hours from placing an order online.Get ready to see happiness! | $4.9M / Series A / Jul 30, 2018 | ||
| NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook.NearSt was founded July 4, 2015, and it isheadquartered in London, England. | $1.4M / Seed / Feb 01, 2018 | ||
| Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packagedand arrive at our customer’s door each month or within 48 hours from placing an order online.Get ready to see happiness! | $896.2K / Seed / Aug 23, 2017 | ||
| Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packagedand arrive at our customer’s door each month or within 48 hours from placing an order online.Get ready to see happiness! | $1.2M / Pre-Seed / Apr 08, 2017 | ||
| See all 21 investments → | |||
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FAQ
What does YYX Capital invest in?
YYX Capital invests primarily in Software, Mobile and FinTech startups, most often at Seed and Series A stage. Most of the 21 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is YYX Capital's check size?
YYX Capital typically joins rounds of $776k–$6.3M at Seed, $333k–$1.2M at Pre-Seed and $4.9M–$11M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds YYX Capital participates in.
How do I contact YYX Capital?
Public channels for YYX Capital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at YYX Capital?
The team at YYX Capital includes James Cox (Managing Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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