JamJar Investments
VC Fund
London, United Kingdom
JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech.Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand thejourney of entrepreneurs, the highs the lows, the challenges and some of the solutions. JamJar is the consumer Venture Capital fund run by the innocent drinks founders.
- Total investments:
- 125
- Last investment:
- Lead investor:
- 27%
- Fund size:
- $100M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries JamJar Investments invests in
Stages JamJar Investments invests in
Countries JamJar Investments invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $1.1M–$6.5M
- Series A
- $3.4M–$23M
Investment Focus
Industry
- E-Commerce 16 (13%)
- Health Care 12 (10%)
- Food and Beverage 12 (10%)
- Retail 8 (6%)
- Wellness 8 (6%)
Stage
- Seed 46 (37%)
- Series A 30 (24%)
- Funding Round 14 (11%)
- Series B 9 (7%)
- Pre-Seed 1 (1%)
Country
- United Kingdom 71 (57%)
- United States 7 (6%)
- Germany 2 (2%)
- The Netherlands 2 (2%)
- China 1 (1%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Adam Balon
Partner
|
Partner | Total investments: 7 | Find email | |
Jonathan Wright
Co-Founder and Partner
|
Co-Founder and Partner | Total investments: 9 | Find email | |
Richard Reed
Partner
|
Partner | Total investments: 19 | Find email | |
Katie Marrache
Partner
|
Partner | Total investments: 0 | Find email | |
Sophie Luck
Principal
|
Principal | Total investments: 1 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Reformed
|
Reformed offers functional coffee and matcha products via a direct-to-consumer subscription model. | $22.8M / Series A / Jul 09, 2026 | |
Meatly
|
Meatly provides cultivated meat made specifically for pets. | $14.1M / Series A / May 07, 2026 | |
Shellworks
|
Shellworks is a biomaterials company that develops and manufactures a bio-based material that offers a sustainable alternative to conventional plastics. The company’s technology converts natural raw materials into polymers that can be used in packaging, consumer goods, and other applications where traditional plastics are commonly employed. Vivomeris engineered to provide similar functional properties as conventional plastics while offering improved environmental performance through biodegradability or compostability. Shellworks focuses on integrating its materials into manufacturing processes, collaborating with companies seeking to reduce plastic waste and transition to renewable, circular solutions. Through its research, development, and production of bio-based polymers, the company aims to enable practical, eco-friendly material alternatives across multiple industries. | $15M / Series A / Mar 04, 2026 | |
Tewke
|
Tewke is a London based company that was founded in 2020 developing technology to deliver energy savings through AI enabled home automation. Tewke's mission is to reduce energy consumption in homes whilst elevating everyone's living experience.Tewke's first product, Tap, is an intelligent light switch that can be installed into anyhome without rewiring. This acts as the backbone of Tewke's energy control and home automation platform, and has already won international awards, such as the Red Dot Design Award. | $2M / Venture - Series Unknown / Feb 24, 2026 | |
KluraLabs
|
CodiKoat is a manufacturing company that develops products using nanotechnology to inactivate viruses and bacteria. | $11M / Series A / Feb 03, 2026 | |
Marleybones
|
Marleybones is a consumer goods firm that specializes in dog food. | $3.3M / Oct 29, 2025 | |
Sava Technology
|
All the health information we need is within us. Just below the skin. SAVA is redefining the way people interact with their health by developing the most advanced biosensing technology science has to offer, capable of accessing bodily information in a painless, real-time and affordable way. | $18.8M / Series A / Jul 30, 2025 | |
Yepoda
|
Yepoda products are free from silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, and sulfates. It is an online seller of skincare products. For inquiries, an online inquiry form and an email address are available on their website. | Series B / Mar 20, 2025 | |
|
Meatly
|
Meatly provides cultivated meat made specifically for pets. | Seed / Nov 11, 2024 | |
With Nothing Underneath
|
With Nothing Underneath is an e-commerce store for women's fashion products | $3.2M / Oct 21, 2024 | |
| See all 125 investments → | |||
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FAQ
What does JamJar Investments invest in?
JamJar Investments invests primarily in E-Commerce, Health Care and Food and Beverage startups, most often at Seed and Series A stage. Most of the 125 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is JamJar Investments's check size?
JamJar Investments typically joins rounds of $1.1M–$6.5M at Seed and $3.4M–$23M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds JamJar Investments participates in.
How do I contact JamJar Investments?
Public channels for JamJar Investments include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at JamJar Investments?
The team at JamJar Investments includes Adam Balon (Partner), Jonathan Wright (Co-Founder and Partner) and Richard Reed (Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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