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James Fong, CEO at Jaunt China

James Fong

CEO @ Jaunt China

Jingan, China

James Fong is a seed investor at Jaunt China in Jingan focused on Retail and Marketing. James Fong has been the CEO of Oriental Dreamworks. James joined Amazon in 2012 and is responsible for leading its Merchant Services and Advertising businesses, including “Selling on Amazon”, “Fulfillment by Amazon”, “Global Selling” and “Advertise on Amazon”.Prior to joining Amazon, James was a Managing Director of China Tongyin, a boutiquemerchant bank in Greater China, responsible for its TMT practice; a Managing Director of Strategic Investments at NBA China, responsible for its arena, internet and league investments and business development efforts; a General Manager at Microsoft China, responsible for sales and marketing for 17 provinces and 32 cities; and the Managing Director of Microsoft’s $165 million China equity investment fund.James holds an undergraduate degree in Aeronautical and Astronautical Engineering from Purdue University and an MBA from the Wharton School at the University of Pennsylvania.

Total investments:
2
Last investment:
Lead investor:
0%

Last updated:

Industries James Fong invests in

RetailMarketingAdvertisingAugmented RealityRetail Technology

Stages James Fong invests in

SeedPre-Seed

Countries James Fong invests in

United Kingdom

Investment Focus

Industry

  • Retail 1 (50%)
  • Marketing 1 (50%)
  • Advertising 1 (50%)
  • Augmented Reality 1 (50%)
  • Retail Technology 1 (50%)
See all 9 industries →

Stage

  • Seed 1 (50%)
  • Pre-Seed 1 (50%)

Investments

CompanyDescriptionRoundLinks
Darabase Darabase
Darabase is the AR Outdoor Media Company, a turnkey platform and solution for brands, advertisers and retailers wanting to run immersive Augmented Reality Outdoor Media, layered on the real world.We augment existing outdoor media screens and billboards, deliver permission-based AR campaigns in iconic locations and provide scale geographiccoverage through our "Run of World" AR inventory network.We help retailers use AR to drive footfall and sales and enable property companies to monetise their estate, while monitoring what AR content is being placed and viewed in their locations. $963.8K / Seed / Mar 07, 2022
Darabase Darabase
Darabase is the AR Outdoor Media Company, a turnkey platform and solution for brands, advertisers and retailers wanting to run immersive Augmented Reality Outdoor Media, layered on the real world.We augment existing outdoor media screens and billboards, deliver permission-based AR campaigns in iconic locations and provide scale geographiccoverage through our "Run of World" AR inventory network.We help retailers use AR to drive footfall and sales and enable property companies to monetise their estate, while monitoring what AR content is being placed and viewed in their locations. $786K / Pre-Seed / Sep 01, 2020

Co-Investors

Jaunt China

About Jaunt China

VC Fund · Palo Alto, United States

Jaunt China is a new operation was formed in partnership with Chinese media giants Shanghai Media Group and China Media Capital. The former will also invest in Jaunt's U.S.-based efforts. Jaunt China will function, much like its American counterpart, as an end-to-end VR production and distribution platform, and will utilize the company'shigh-end VR camera. (Fast Company)

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FAQ

What does James Fong invest in?

James Fong invests primarily in Retail, Marketing and Advertising startups, most often at Seed and Pre-Seed stage. Most of the 2 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did James Fong last invest?

The most recent investment recorded for James Fong closed in Mar 2022. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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