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Howard Hartenbaum, General Partner at August Capital

Howard Hartenbaum

General Partner @ August Capital

San Francisco, United States

Howard Hartenbaum is a Series A investor at August Capital in San Francisco focused on Internet and Analytics. Howard Hartenbaum joined August Capital in 2008. Prior to joining, he served as a General Partner at Draper Richards LP where he was the founding investor in Skype and a former member of the board of directors where his achievement resulted in his joining the Forbes Midas List of top venture capitalists.Before entering the venture capitalfield, Howard was at Hughes Electronics, where he was responsible for supporting business development, marketing and sales of satellite, information security and automotive technologies developed by HRL Laboratories. He also worked in engineering positions in ergonomics and user experience at Honda Motor Company and manufacturing at Teledyne Relays.Howard has worked overseas for a total of ten years in Luxembourg and Japan. He is a graduate of M.I.T.

Total investments:
22
Last investment:
Lead investor:
50%

Last updated:

Industries Howard Hartenbaum invests in

InternetAnalyticsSaaSMobileBig Data

Stages Howard Hartenbaum invests in

Series ASeries BFunding RoundSeedSeries C

Countries Howard Hartenbaum invests in

United StatesUnited Kingdom

Investment Focus

Industry

  • Internet 5 (23%)
  • Analytics 3 (14%)
  • SaaS 2 (9%)
  • Mobile 2 (9%)
  • Big Data 2 (9%)
See all 46 industries →

Stage

  • Series A 9 (41%)
  • Series B 4 (18%)
  • Funding Round 3 (14%)
  • Seed 1 (5%)
  • Series C 1 (5%)
See all 6 stages →

Country

  • United States 13 (59%)
  • United Kingdom 1 (5%)

Investments

CompanyDescriptionRoundLinks
Wove Wove
Wove envisions a world where brands grow together. To support this vision, Wove is building the world’s largest network for marketing partnerships, where trusted brands reach each other’s loyal customers and make them their own - all while protecting consumer privacy. With backing from August Capital, Partech, and Origin Ventures, Wove enablesbrands to transform their marketing efforts by unlocking the power of other brands'​ data. $9M / Series A / Sep 19, 2018
Turo Turo
Turo is a car sharing marketplace where travelers can rent any car they want, wherever they want it, from a community of local car owners. Travelers choose from a unique selection of nearby cars, while car owners earn extra money and help fuel the adventures of travelers they meet along the way.Since its national launch in March 2012, Turo hasbuilt a vibrant community of over 2 million owners and travelers. Owners are able to make hundreds – or even thousands – of dollars a month by simply and safely renting out their cars. From A3 to Z4, renters have access to an unparalleled selection of vehicles at prices up to 40% lower than other car rental options, while enjoying the convenience of renting cars where they’re needed: right in their own neighborhood, at the airport, and everywhere in between. $104M / Series D / Sep 06, 2017
EAT Club EAT Club
EAT Club is a food technology company that's democratizing good food. Office workers can order lunch from great local restaurants via mobile or web and get it delivered by 12:30 pm. EAT Club is based in Redwood City, California, and currently serves the San Francisco Bay Area and Greater Los Angeles. $30M / Series C / May 19, 2017
Reputation Reputation
Reputation.com delivers an Online Reputation Management (ORM) platform for large enterprises with hundreds or thousands of locations. The platform provides a 360-degree view of online reputation and allows clients to manage online reviews, social media, business listings, and customer surveys. Its advanced analytics and reporting capabilitiesdeliver valuable operational insights that help clients be more efficient, deliver better service and drive traffic, visits, and revenue.Businesses can also gain valuable insights at the local level that will give it the information needed to make operational changes to maximize customer retention and revenue.Reputation.com was founded on 2006 and is headquartered in Redwood City, California. $20M / Jan 05, 2017
Beckon Beckon
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility intocross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business. $10M / Sep 27, 2016
Dropbox DocSend Dropbox DocSend
DocSend is a secure document sharing and tracking solution that helps companies share business-critical documents with ease. With DocSend companies can track who opens their document and how much time they spend on each page, protect documents with security features like email verification and viewer whitelisting, and share multiple documents witha single link using Spaces, our virtual deal room.The company was founded in San Francisco by three Stanford computer science graduates who have experience at Google, Dropbox, Facebook, and Intuit. $8M / Series A / Apr 11, 2016
Beckon Beckon
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility intocross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business. $13M / Series B / Jan 27, 2015
Open Garden Open Garden
Open Garden is changing the way people connect to the Internet. By enabling anyone to securely share their own Internet connection and earn money, the Open Garden protocol empowers millions of people to create their own networks in their own communities, while making Internet access more affordable, faster and private. $10.8M / Series A / Dec 18, 2014
Ditto Ditto
Ditto is a personalized shopping experience created around the needs of eyewear retailers. Using augmented reality and machine learning, our virtual try-on platform captures facial data — and combines it with personal preferences — to make insightful recommendations, determine precise fit and style, and visualize it all in vivid realism. $5M / Nov 20, 2014
Gigwalk Gigwalk
Gigwalk is a SaaS service that helps businesses manage channel execution at scale. Companies can use our network of 1.2 Million freelancers or bring their own team to identify and fix channel execution . Based in San Francisco, California, Gigwalk is backed by August Capital, Harrison Metal, Nokia Growth Partners, Randstad Innovation Fund,SoftTech, Greylock Discovery, Accelerator Ventures, and Founder Collective. For more information, visit www.gigwalk.com. $10.1M / Series B / Mar 20, 2014
See all 22 investments →

Co-Investors

August Capital

About August Capital

VC Fund · Menlo Park, United States

August Capital is an early stage venture capital fund focused on investing in companies differentiated by technical innovation and entrepreneurial excellence. Today, August Capital's six active investment professionals -- David Hornik, Eric Carlborg, Howard Hartenbaum, Tripp Jones, Villi Iltchev, and Lisa Marrone -- have more than a century ofcombined venture and operational experience. Together they manage $2.5 billion and have invested in hundreds of companies across the technology spectrum.From its inception, August Capital has funded an extraordinary group of entrepreneurs who have built significant, long-term value across the full range of information technologies. The companies that August Capital's partners have backed represent an aggregate market capitalization of well over $250 billion, generate in excess of $75 billion in annual revenue and employ a quarter of a million people around the world. This success is a testament to the entrepreneurs themselves, as well as the fundamental technologies they have created. They are proud to have supported these entrepreneurs and their companies as they have grown and prospered.

August Capital Contacts

NameEmailPhoneSocials
Eric Carlborg
Eric Carlborg General Partner, Investment Professional
John Johnston
John Johnston Co-Founder & General Partner
David Hornik
David Hornik General Partner
David Marquardt
David Marquardt Co-Founder, General Partner
Howard Hartenbaum
Howard Hartenbaum General Partner

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FAQ

What does Howard Hartenbaum invest in?

Howard Hartenbaum invests primarily in Internet, Analytics and SaaS startups, most often at Series A and Series B stage. Most of the 22 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did Howard Hartenbaum last invest?

The most recent investment recorded for Howard Hartenbaum closed in Sep 2018. Shizune tracks 22 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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