HB Investments
VC Fund
Dubai, United Arab Emirates
HB Investments is a VC fund in Dubai focused on Retail and E-Commerce. HB Investments is the private investment office of the founders of Huda Beauty, working closely with exceptional entrepreneurs to build and scale their companies. We invest in early stage companies, led by exceptional founders whose mission is to revolutionize the way consumers buy, eat, exercise and sleep. We pair entrepreneurs with a brandbuilding, marketing, and distribution ecosystem to help them unleash their magic.
- Total investments:
- 7
- Last investment:
- Lead investor:
- 29%
Last updated:
For AI agents: llms.txt
Industries HB Investments invests in
Stages HB Investments invests in
Countries HB Investments invests in
Round sizes
Round size
- Series A
- $3M–$27M
Investment Focus
Industry
- Retail 2 (29%)
- E-Commerce 2 (29%)
- Food and Beverage 2 (29%)
- B2B 1 (14%)
- EdTech 1 (14%)
Stage
- Series A 2 (29%)
- Venture - Series Unknown 2 (29%)
- Seed 1 (14%)
- Series B 1 (14%)
Country
- United Arab Emirates 4 (57%)
- United Kingdom 1 (14%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Humantra develops plant-based, sugar-free electrolyte sachet mixes designed to support daily hydration, energy, and general wellbeing. Its formulations include all six essential electrolytes plus added vitamins and minerals, and are vegan, gluten-free, caffeine-free, and free from artificial ingredients. The products are positioned for athletes andnon‑athletes seeking to improve hydration, focus, and recovery. Humantra sells flavoured electrolyte sachets, bundles, and branded hydration bottles through its online store and selected retailers. | Venture - Series Unknown / Feb 01, 2022 | ||
| The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achievedmassive traction in a short period of time, and double digit monthly growth. | $14M / Venture - Series Unknown / Jun 20, 2021 | ||
| Our story began with a vision to build a platform that makes knowledge accessible, affordable, and fun, while also being free from negativity, doom-scrolling and advertising. That’s how we came to be Knowledge Hackers. Uptime is a free app featuring 5-minute Knowledge Hacks from the world’s best books, courses and documentaries. All Hacks areavailable in text, audio and our unique visual story format, distilling the key ideas and insights from thousands of sources to keep users informed and save them time and effort. And the best thing is, you can share Hacks in just a tap with anyone via socials and text. It’s time to know more in no time.It was founded in 2019 and is headquartered in London, England. | $3M / Seed / May 22, 2021 | ||
| The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achievedmassive traction in a short period of time, and double digit monthly growth. | Venture - Series Unknown / Sep 01, 2020 | ||
| Floranow is the Middle East’s first B2B floral online marketplace, offering flowers and plants from growers in Holland, Kenya, China, Colombia, Sri Lanka and Thailand to flower shops, hotels and event organizers across the GCC and Jordan. They guarantee your order is delivered on time, in an uninterrupted cool chain, ensuring ideal quality that isfar superior to anything else offered on the market. To ensure optimum freshness and quality, we pre-cool all your flowers and gently pack them in protective boxes before they are transported to your location in water. Prices already include all costs including freight, handling, custom duties and delivery. What you see is what you pay; there are no unpleasant surprises. Today, Floranow has transformed floral online shopping into an easy and quality experience. | $3M / Series A / Dec 15, 2019 | ||
| Kitopi is a food technology and cloud kitchen company that operates cloud kitchens, delivery-only restaurants, and multi-brand food service operations. The company provides kitchen infrastructure, operational support, and technology systems for restaurant brands expanding into delivery and dine-in markets across the Middle East. | $60M / Series B / Nov 15, 2019 | ||
| Kitopi is a food technology and cloud kitchen company that operates cloud kitchens, delivery-only restaurants, and multi-brand food service operations. The company provides kitchen infrastructure, operational support, and technology systems for restaurant brands expanding into delivery and dine-in markets across the Middle East. | $27.2M / Series A / Nov 30, 2018 |
Co-Investors
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FAQ
What does HB Investments invest in?
HB Investments invests primarily in Retail, E-Commerce and Food and Beverage startups, most often at Series A and Venture - Series Unknown stage. Most of the 7 investments tracked by Shizune back companies in United Arab Emirates. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does HB Investments invest in?
HB Investments typically joins rounds of $3M–$27M at Series A. These are whole funding-round sizes, not HB Investments's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds HB Investments took part in.
When did HB Investments last invest?
The most recent investment recorded for HB Investments closed in Feb 2022. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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