# HB Investments

> HB Investments is a VC fund in Dubai backing Food and Beverage, EdTech and Retail. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Dubai, United Arab Emirates
- Total investments: 6
- Last investment: Feb 2022
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/hb-investments
- Website: https://hbinvestments.com/
- Facebook: https://www.facebook.com/hbinvestco/

HB Investments is a VC fund in Dubai focused on Food and Beverage and EdTech. HB Investments is the private investment office of the founders of Huda Beauty, working closely with exceptional entrepreneurs to build and scale their companies. We invest in early stage companies, led by exceptional founders whose mission is to revolutionize the way consumers buy, eat, exercise and sleep. We pair entrepreneurs with a brandbuilding, marketing, and distribution ecosystem to help them unleash their magic.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 2 | 33% |
| EdTech | 1 | 17% |
| Retail | 1 | 17% |
| Sports | 1 | 17% |
| Fitness | 1 | 17% |

17 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Venture - Series Unknown | 2 | 33% |
| Seed | 1 | 17% |
| Series A | 1 | 17% |
| Series B | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Arab Emirates | 3 | 50% |
| United Kingdom | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Humantra | Humantra develops plant-based, sugar-free electrolyte sachet mixes designed to support daily hydration, energy, and general wellbeing. Its formulations include all six essential electrolytes plus added vitamins and minerals, and are vegan, gluten-free, caffeine-free, and free from artificial ingredients. The products are positioned for athletes andnon‑athletes seeking to improve hydration, focus, and recovery. Humantra sells flavoured electrolyte sachets, bundles, and branded hydration bottles through its online store and selected retailers. |  | Venture - Series Unknown | Feb 01, 2022 |  |
| The Luxury Closet | The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achievedmassive traction in a short period of time, and double digit monthly growth. | $14M | Venture - Series Unknown | Jun 20, 2021 |  |
| Uptime | Our story began with a vision to build a platform that makes knowledge accessible, affordable, and fun, while also being free from negativity, doom-scrolling and advertising. That’s how we came to be Knowledge Hackers. Uptime is a free app featuring 5-minute Knowledge Hacks from the world’s best books, courses and documentaries. All Hacks areavailable in text, audio and our unique visual story format, distilling the key ideas and insights from thousands of sources to keep users informed and save them time and effort. And the best thing is, you can share Hacks in just a tap with anyone via socials and text. It’s time to know more in no time.It was founded in 2019 and is headquartered in London, England. | $3M | Seed | May 22, 2021 |  |
| The Luxury Closet | The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achievedmassive traction in a short period of time, and double digit monthly growth. |  | Venture - Series Unknown | Sep 01, 2020 |  |
| Kitopi | Kitopi is a food technology and cloud kitchen company that operates cloud kitchens, delivery-only restaurants, and multi-brand food service operations. The company provides kitchen infrastructure, operational support, and technology systems for restaurant brands expanding into delivery and dine-in markets across the Middle East. | $60M | Series B | Nov 15, 2019 |  |
| Kitopi | Kitopi is a food technology and cloud kitchen company that operates cloud kitchens, delivery-only restaurants, and multi-brand food service operations. The company provides kitchen infrastructure, operational support, and technology systems for restaurant brands expanding into delivery and dine-in markets across the Middle East. | $27.2M | Series A | Nov 30, 2018 |  |

6 of 6 investments shown.

## Co-investors
- [BECO Capital](https://shizune.co/investors/profile/beco-capital) — VC Fund, 2 deals together
- [Middle East Venture Partners (MEVP)](https://shizune.co/investors/profile/mevp) — VC Fund, 2 deals together
- [MSA Capital](https://shizune.co/investors/profile/msacap) — VC Fund, 2 deals together
- [Reshape](https://shizune.co/investors/profile/reshape-co) — VC Fund, 2 deals together
- [VentureSouq](https://shizune.co/investors/profile/venturesouq) — VC Fund, 2 deals together
- [Crescent Enterprises](https://shizune.co/investors/profile/crescent-enterprises) — VC Fund, 1 deal together

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## FAQ

### What does HB Investments invest in?

HB Investments invests primarily in Food and Beverage, EdTech and Retail startups, most often at Venture - Series Unknown and Seed stage. Most of the 6 investments tracked by Shizune back companies in United Arab Emirates. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did HB Investments last invest?

The most recent investment recorded for HB Investments closed in Feb 2022. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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