Grocery Accelerator
VC Fund
London, United Kingdom
Grocery Accelerator is a VC fund in London focused on Food and Beverage and Snack Food. Grocery Accelerator Programme consists of all the essentials an exciting and ambitious business needs to thrive in the tough world of the FMCG food & drink market. They are with you for the life-time of your business, be that helping you through tough times and challenging you to achieve your true potential. Winning a place on the programmeis competitive. They are only looking for innovative products created by passionate people.
- Total investments:
- 14
- Last investment:
- Lead investor:
- 29%
Last updated:
For AI agents: llms.txt
Industries Grocery Accelerator invests in
Stages Grocery Accelerator invests in
Countries Grocery Accelerator invests in
Contacts
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Investment Focus
Industry
- Food and Beverage 9 (64%)
- Snack Food 6 (43%)
- Food Processing 5 (36%)
- Bakery 2 (14%)
- Nutrition 2 (14%)
Stage
- Seed 13 (93%)
- Pre-Seed 1 (7%)
Team
| Name | Title | Investments | Links | |
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Rob Ward
Co-Founder
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Co-Founder | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
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Davina Steel is the award winning artisan bakery reinventing gluten free baking from the inside out. | Seed / Aug 10, 2018 | |
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Purl Pops is a healthy snack made from roasted and popped fox nuts (prickly water lily seeds or makhana) and all natural ingredients. It combines the goodness of a nut and crunch of a popcorn and aims to make snacking healthy and fun ! | Seed / Jan 20, 2018 | |
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H&G created the first Avocado Oil Mayonnaise in the UK and Europe that is free from sugar, gluten, preservatives and harmful oils. | Pre-Seed / Jan 05, 2018 | |
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Best In Bag is a mobile trusted-adviser that rates and ranks the nutritional information of all your favourite products & recipes on a level playing field, based on your gender / diet / medical conditions & lifestyle preferences. Our proprietary algorithm assigns a numeric rank to each entity, calculated against your recommendeddaily intake values. It then recommends healthier alternatives. Healthier eating has never been this easy.Our Insight Reporting product offers FMCG SME's a complete competitive breakdown of their market segment, as well as how their SKU's compete on a nutritional level. It allows for an in-depth understanding of market changes and identifies opportunities and under-served market segments to persue. | Seed / Jan 01, 2018 | |
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The Skinny Sauce makes first line of sugar free, gluten free, naturally sweetened tabletop sauces. | Seed / Nov 20, 2017 | |
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Cut out the crap and have a stack of our Delicious, Nutritious, Wholesome Pancakes! Pumped with protein and free from any refined sugars or grains. | Seed / Nov 04, 2017 | |
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With steady growth in the UK Ice Cream & Dessert market, Sweet Joe’s is initially targeting its cookie dough recipe at Millennials who enjoy socialising around food and are participating in “makeaways” – i.e. home-preparing popcorn, nachos and pizzas. The product is frozen and can be backed to finished product or added to dessert recipes andice cream. | Seed / Apr 05, 2017 | |
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Two Birds offers delicious, energizing blend of super seeds and bee pollen seed cereals. Their unique mix of super seeds is free from refined sugars and gluten. The range is currently available in resealable 225g packs, a unique innovation within the category, making it a perfect consumption either as a cereal or on its own.Two Birds BreakfastBoosts was founded in 2015 and is based in London, England. | Seed / Apr 05, 2017 | |
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Great British Biscotti Co offers a new and innovative range of the traditional Biscotti. | Seed / Jan 01, 2016 | |
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Equinox Kombucha is a unique and refreshing drink - fermented tea, flavoured using herbal infusions and fruit juices. Currently available in four flavours: Original, Raspberry & Elderflower, Wild Berry, and Ginger. Equinox Kombucha is produced by Flower of Life Ltd, which was founded by Chris Peters, Robert Charles and Daphnie Charest. | Seed / Sep 11, 2015 | |
| See all 14 investments → | |||
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FAQ
What does Grocery Accelerator invest in?
Grocery Accelerator invests primarily in Food and Beverage, Snack Food and Food Processing startups, most often at Seed and Pre-Seed stage. Most of the 14 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Grocery Accelerator?
Public channels for Grocery Accelerator include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Grocery Accelerator?
The team at Grocery Accelerator includes Rob Ward (Co-Founder). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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