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Grocery Accelerator, VC Fund

Grocery Accelerator

VC Fund

London, United Kingdom

Grocery Accelerator is a VC fund in London focused on Food and Beverage and Snack Food. Grocery Accelerator Programme consists of all the essentials an exciting and ambitious business needs to thrive in the tough world of the FMCG food & drink market. They are with you for the life-time of your business, be that helping you through tough times and challenging you to achieve your true potential. Winning a place on the programmeis competitive. They are only looking for innovative products created by passionate people.

Total investments:
14
Last investment:
Lead investor:
29%

Last updated:

Industries Grocery Accelerator invests in

Food and BeverageSnack FoodFood ProcessingBakeryNutrition

Stages Grocery Accelerator invests in

SeedPre-Seed

Countries Grocery Accelerator invests in

United Kingdom

Contacts

NameEmailPhoneSocials
Rob Ward Rob Ward

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Investment Focus

Industry

  • Food and Beverage 9 (64%)
  • Snack Food 6 (43%)
  • Food Processing 5 (36%)
  • Bakery 2 (14%)
  • Nutrition 2 (14%)
See all 13 industries →

Stage

  • Seed 13 (93%)
  • Pre-Seed 1 (7%)

Team

NameTitleInvestmentsLinksEmail
Rob Ward
Rob Ward Co-Founder
Co-Founder Total investments: 0
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Investments

CompanyDescriptionRoundLinks
Davina Steel Davina Steel
Davina Steel is the award winning artisan bakery reinventing gluten free baking from the inside out. Seed / Aug 10, 2018
Purl Pops Purl Pops
Purl Pops is a healthy snack made from roasted and popped fox nuts (prickly water lily seeds or makhana) and all natural ingredients. It combines the goodness of a nut and crunch of a popcorn and aims to make snacking healthy and fun ! Seed / Jan 20, 2018
Hunter & Gather Foods Hunter & Gather Foods
H&G created the first Avocado Oil Mayonnaise in the UK and Europe that is free from sugar, gluten, preservatives and harmful oils. Pre-Seed / Jan 05, 2018
Best In Bag Best In Bag
Best In Bag is a mobile trusted-adviser that rates and ranks the nutritional information of all your favourite products & recipes on a level playing field, based on your gender / diet / medical conditions & lifestyle preferences. Our proprietary algorithm assigns a numeric rank to each entity, calculated against your recommendeddaily intake values. It then recommends healthier alternatives. Healthier eating has never been this easy.Our Insight Reporting product offers FMCG SME's a complete competitive breakdown of their market segment, as well as how their SKU's compete on a nutritional level. It allows for an in-depth understanding of market changes and identifies opportunities and under-served market segments to persue. Seed / Jan 01, 2018
The Skinny Sauce Company The Skinny Sauce Company
The Skinny Sauce makes first line of sugar free, gluten free, naturally sweetened tabletop sauces. Seed / Nov 20, 2017
Griddle Griddle
Cut out the crap and have a stack of our Delicious, Nutritious, Wholesome Pancakes! Pumped with protein and free from any refined sugars or grains. Seed / Nov 04, 2017
Sweet Joe's Sweet Joe's
With steady growth in the UK Ice Cream & Dessert market, Sweet Joe’s is initially targeting its cookie dough recipe at Millennials who enjoy socialising around food and are participating in “makeaways” – i.e. home-preparing popcorn, nachos and pizzas. The product is frozen and can be backed to finished product or added to dessert recipes andice cream. Seed / Apr 05, 2017
Two Birds Two Birds
Two Birds offers delicious, energizing blend of super seeds and bee pollen seed cereals. Their unique mix of super seeds is free from refined sugars and gluten. The range is currently available in resealable 225g packs, a unique innovation within the category, making it a perfect consumption either as a cereal or on its own.Two Birds BreakfastBoosts was founded in 2015 and is based in London, England. Seed / Apr 05, 2017
Great British Biscotti Great British Biscotti
Great British Biscotti Co offers a new and innovative range of the traditional Biscotti. Seed / Jan 01, 2016
Equinox Kombucha Equinox Kombucha
Equinox Kombucha is a unique and refreshing drink - fermented tea, flavoured using herbal infusions and fruit juices. Currently available in four flavours: Original, Raspberry & Elderflower, Wild Berry, and Ginger. Equinox Kombucha is produced by Flower of Life Ltd, which was founded by Chris Peters, Robert Charles and Daphnie Charest. Seed / Sep 11, 2015
See all 14 investments →

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FAQ

What does Grocery Accelerator invest in?

Grocery Accelerator invests primarily in Food and Beverage, Snack Food and Food Processing startups, most often at Seed and Pre-Seed stage. Most of the 14 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Grocery Accelerator?

Public channels for Grocery Accelerator include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

Who are the partners at Grocery Accelerator?

The team at Grocery Accelerator includes Rob Ward (Co-Founder). The Team section lists each member with their title, investment count and links.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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