Flavia Richardson
Angel Investor @ Juice
London, United Kingdom
Flavia Richardson is a seed investor at Juice in London focused on SaaS and Credit. Flavia Richardson, a seasoned professional, drives Acclivity Ventures to empower early-stage founders in Central and Eastern Europe through on-demand workshops, offering invaluable insights into building high-growth companies. With a decade of experience, Flavia played a pivotal role in over 170 equity and debt transactions, totalling £70 millionin capital investment.Formerly the Chief Commercial Officer at Velocity Juice, Flavia led market strategy and fostered key partnerships for growth. Her impressive venture capital career includes managing portfolios for esteemed entities like the P&O investment arm, London Co-Investment Fund, and Beacon Capital.As Vice-President at Silicon Valley Bank, Flavia significantly contributed to the growth of life sciences and healthcare technology firms. She expanded portfolios for 200+ companies, securing over £400 million through venture debt deals.Flavia's expertise extends beyond venture capital; she serves as an Expert Evaluator for the European Commission, meticulously assessing SME Instruments and Horizon 2020-funded companies. Presently, she advises as an Expert Coach and Jury member for the EIC Accelerator, supporting groundbreaking startups.With a background as a qualified solicitor and ongoing ACCA pursuit, Flavia's multidimensional skill set enhances her proficiency in financial modelling, valuation methodologies, and diligent risk assessment, making her unrivalled in identifying investment and debt finance opportunities.
- Total investments:
- 3
- Last investment:
- Lead investor:
- 33%
Last updated:
For AI agents: llms.txt
Industries Flavia Richardson invests in
Stages Flavia Richardson invests in
Countries Flavia Richardson invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Seed
- $150k–$3.7M
Investment Focus
Industry
- SaaS 1 (33%)
- Credit 1 (33%)
- Women's 1 (33%)
- Consumer 1 (33%)
- Employment 1 (33%)
Stage
- Seed 2 (67%)
- Pre-Seed 1 (33%)
Country
- United Kingdom 2 (67%)
- Romania 1 (33%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Luna Daily operates as a Femtech startup, that aims to empower women to take better care of their bodies. | $3.7M / Seed / Mar 28, 2023 | ||
| We automate sourcing, updating and shortlisting candidates to help recruiters find the best talent up to 80% faster. Our ATS integration automatically keeps candidate information up-to-date, enriches profiles with skills and experience from 35+ sources, and identifies the right people for the role. | $150K / Seed / Jan 03, 2019 | ||
| LENDOX prioritize the needs of customers over financial products. Instead of working on yesterday's finance. LENDOX are working on today's and tomorrow's technology and innovation. In addition to empowering small businesses to raise instant funding, LENDOX also help banks and other financial institutions automate, speed up, andenhance their lending analytical needs from sales, underwriting, and monitoring operations. | Pre-Seed / Jan 01, 2018 |
Co-Investors
About Juice
Juice offers funding solutions designed to assist e-commerce entrepreneurs in overcoming short-term challenges. The company focuses on providing flexible, non-dilutive financial options that enable businesses to grow without sacrificing equity. Juice emphasizes the importance of tailored funding strategies, showcasing real-life case studies thatillustrate the positive impact of its services on various e-commerce ventures. By connecting founders with the necessary resources, Juice aims to facilitate sustainable growth and innovation within the e-commerce sector. The company's approach revolves around understanding the unique needs of each business, ensuring that support is aligned with their goals.
Juice Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Katherine Chan
Chief Executive Officer
|
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FAQ
What does Flavia Richardson invest in?
Flavia Richardson invests primarily in SaaS, Credit and Women's startups, most often at Seed and Pre-Seed stage. Most of the 3 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Flavia Richardson's check size?
Flavia Richardson typically joins rounds of $150k–$3.7M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Flavia Richardson participates in.
How do I contact Flavia Richardson?
Public channels for Flavia Richardson include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Flavia Richardson last invest?
The most recent investment recorded for Flavia Richardson closed in Mar 2023. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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