Firstrock Capital
VC Fund
New York, United States
Firstrock Capital is a VC firm that combines its investments with in-house services to help entrepreneurs reach their goals faster.
- Total investments:
- 23
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Firstrock Capital invests in
SoftwareMarketplaceArtificial IntelligenceE-CommerceInternet of Things
Stages Firstrock Capital invests in
SeedPre-SeedVenture - Series UnknownAngelConvertible Note
Countries Firstrock Capital invests in
United StatesCanadaUnited Kingdom
Round sizes
Seed $448k–$3MPre-Seed $20k–$1.2M
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $448k–$3M
- Pre-Seed
- $20k–$1.2M
Investment Focus
Industry
- Software 5 (22%)
- Marketplace 4 (17%)
- Artificial Intelligence 4 (17%)
- E-Commerce 3 (13%)
- Internet of Things 3 (13%)
Stage
- Seed 10 (43%)
- Pre-Seed 5 (22%)
- Venture - Series Unknown 3 (13%)
- Angel 2 (9%)
- Convertible Note 1 (4%)
Country
- United States 17 (74%)
- Canada 1 (4%)
- United Kingdom 1 (4%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Andres Barreto
Founder & General Partner
|
Founder & General Partner | Total investments: 81 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Fondo helps with bookkeeping and beyond so founders can grow their businesses with more resources. The company strives to help founders build an enduring business by taking work off of their plate, providing them with the data needed to make key business decisions, and making sure the startup is in compliance at the state and federal level. | $1.2M / Pre-Seed / Feb 13, 2023 | ||
| Problem: Filling walls at scale is an expensive, limited and localized process. Options are either expensive art or posters which are detrimental to design concepts. Artists have limited access to the market.Solution: Alpha’a is one of the largest art collectives in the world, but holding no inventory. A cloud based platform that offers thequality of a gallery, with the speed of online, high customization and accessible pricing. Open to all artists, licensing artwork and dropshipping limited edition prints in 3 continents. Why now? The entire art market has had to go online overnight, where we’ve always operated as a virtual platform. We can provide global reach for thousands of artists and art institutions worldwide creating a steady source of revenue for creatives.Market Size The interior and furnishing market have around 96 billion in sales a yearout of which 5% is art. Combination of this and the hospitality industry (number of new hotel rooms under construction) leads to a addressable market of around 6 Billion. Our current client pool has a combined revenue potential of $130MM.Competition & Differentiation Companies like artsy work with the expensive art galleries and art advisors as a white pages, they don’t provide customizable solutions which are essential in the design process. On Alpha’a every artwork can be produced in any size or medium. Companies like society 6 provide affordable solutions which are completely disposable on alpha’a every artwork purchased brings with it the image copyright in perpetuity.Business Model We’re an inverted marketplace, we outsource production of all our works to suppliers in 3 continents.Team Manuela Seve, CEO, 5 years experience in South America’s leading hedge fund. Significant global experience in money management and BD. Longstanding relationships in the art world, through family business and collecting. Renata Thomé, CCO, Masters in modern contemporary Art and market. Worked at Christies & David Zwirner, two of the largest art institutions. Founded global art consultancy Haroldo Tinoco, CTO, Experience as head developer for huge projects, for example: The Voice and Big Brother mobile applications.Financial overview: Q1 2020 =$15k (Mid covid), gross margins 67%, Net Burn for Q1 = $41k, Cash at hand $170k = 11 months of Runway. Raising $1MM, for platform improvements, sales team and operations.Address: Mailing address – 157 Columbus Ave, 4th Floor, New York, NY Email – manuela@alphaainc.com Website – alphaainc.com Videos - https://youtu.be/xrVJ9HVGMSw | Seed / Apr 02, 2021 | ||
| Problem: Filling walls at scale is an expensive, limited and localized process. Options are either expensive art or posters which are detrimental to design concepts. Artists have limited access to the market.Solution: Alpha’a is one of the largest art collectives in the world, but holding no inventory. A cloud based platform that offers thequality of a gallery, with the speed of online, high customization and accessible pricing. Open to all artists, licensing artwork and dropshipping limited edition prints in 3 continents. Why now? The entire art market has had to go online overnight, where we’ve always operated as a virtual platform. We can provide global reach for thousands of artists and art institutions worldwide creating a steady source of revenue for creatives.Market Size The interior and furnishing market have around 96 billion in sales a yearout of which 5% is art. Combination of this and the hospitality industry (number of new hotel rooms under construction) leads to a addressable market of around 6 Billion. Our current client pool has a combined revenue potential of $130MM.Competition & Differentiation Companies like artsy work with the expensive art galleries and art advisors as a white pages, they don’t provide customizable solutions which are essential in the design process. On Alpha’a every artwork can be produced in any size or medium. Companies like society 6 provide affordable solutions which are completely disposable on alpha’a every artwork purchased brings with it the image copyright in perpetuity.Business Model We’re an inverted marketplace, we outsource production of all our works to suppliers in 3 continents.Team Manuela Seve, CEO, 5 years experience in South America’s leading hedge fund. Significant global experience in money management and BD. Longstanding relationships in the art world, through family business and collecting. Renata Thomé, CCO, Masters in modern contemporary Art and market. Worked at Christies & David Zwirner, two of the largest art institutions. Founded global art consultancy Haroldo Tinoco, CTO, Experience as head developer for huge projects, for example: The Voice and Big Brother mobile applications.Financial overview: Q1 2020 =$15k (Mid covid), gross margins 67%, Net Burn for Q1 = $41k, Cash at hand $170k = 11 months of Runway. Raising $1MM, for platform improvements, sales team and operations.Address: Mailing address – 157 Columbus Ave, 4th Floor, New York, NY Email – manuela@alphaainc.com Website – alphaainc.com Videos - https://youtu.be/xrVJ9HVGMSw | Pre-Seed / Jan 02, 2019 | ||
| TRY Studio is a two-sided marketplace that is trying to changing how the world thinks about work by supporting play. The website will be a place for people to list, find, and sign-up for private lessons from someone local. It will be the answer for curious people seeking to learn something new and for enthusiasts to find students (and moretime) to share their passion with. | Venture - Series Unknown / Jan 01, 2019 | ||
| Snappr is the one-stop-shop for visual content creation, including the largest on-demand photography and photo editing marketplace. Snappr Shoots is a self-service application to book photographers. Snappr Workflows is a SaaS product for enterprises to automate their visual content pipeliness. Snappr also provides free tools such as the SnapprPhoto Analyzer, an AI portrait photo-analysis tool. Snappr was founded in 2017 and is headquartered in San Francisco, California. | $2.5M / Seed / Sep 11, 2017 | ||
| Tobly is a B2B equipment rental marketplace built for multi-site facilities managers. | $497K / Convertible Note / Jul 20, 2017 | ||
| Robot.com develops and operates autonomous mobile robots designed to perform real-world tasks across food service, logistics, advertising, inspection, and warehouse operations. The company provides robotic platforms that navigate dynamic indoor and outdoor environments, handle materials, deliver goods, display digital media, and conduct routineinspections with minimal human intervention. Its systems combine autonomous navigation, fleet management software, and remote monitoring to support scalable deployments across multiple use cases. Robot.com offers solutions for commercial kitchens, campuses, sidewalks, warehouses, and urban settings, adapting robot behavior to changing workflows and conditions. | Angel / Jul 01, 2017 | ||
| Upbeat is a software-powered next-generation PR agency that focuses on media marketing for various companies. The company is a team of software engineers and PR professionals working together to bring the old-school PR industry to the modern world. Upbeat turns story ideas to into something presentable by connecting the best stories to the beststorytellers. They also manage email outreach and follow-ups and keep track of pitch's progress with real-time analytics and email updates. And, its software is also an avenue to monitor media opportunities on company's behalf. | $1.5M / Venture - Series Unknown / Jun 07, 2017 | ||
| Forestry.io’s content management system is meant to simplify posting and updating material processes on static websites. The startup offers a full-featured CMS for your static site with support for Jekyll, Hugo and Git that is suitable in creating documentation sites. | $555.9K / Seed / Apr 18, 2017 | ||
| Litimetrics is a legal technology engine for attorneys. They empower attorneys and litigants to make better decisions based on insights about durations, outcomes and behavioral patterns. The insights are based on machine learning and statistics on law firms, attorneys and judges mined from millions of pages of court records. | $320K / Pre-Seed / Apr 06, 2017 | ||
| See all 23 investments → | |||
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FAQ
What does Firstrock Capital invest in?
Firstrock Capital invests primarily in Software, Marketplace and Artificial Intelligence startups, most often at Seed and Pre-Seed stage. Most of the 23 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Firstrock Capital's check size?
Firstrock Capital typically joins rounds of $448k–$3M at Seed and $20k–$1.2M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Firstrock Capital participates in.
How do I contact Firstrock Capital?
Public channels for Firstrock Capital include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Firstrock Capital?
The team at Firstrock Capital includes Andres Barreto (Founder & General Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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