Chris Cable
Director - Data, Analytics and Strategic Planning @ Diageo
Chris Cable is a seed investor at Diageo focused on Blockchain and Information Technology. Chris Cable is the Director of Diageo’s Insights and Analytics practice in North America where he oversees the implementation of cutting-edge technologies to measure and evaluate over $700m of annual advertising spend. Chris has worked across industries spanning finance, commercial, strategy and marketing in the US, UK and Australia. Chris'work led to Diageo winning the 2018 ANA Genius award for Analytics adoption in North America.
- Total investments:
- 6
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Chris Cable invests in
Stages Chris Cable invests in
Countries Chris Cable invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
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Round size
- Seed
- $150k–$4.5M
- Pre-Seed
- $1.5M–$2.8M
Investment Focus
Industry
- Blockchain 3 (50%)
- Information Technology 2 (33%)
- Cryptocurrency 1 (17%)
- Trading Platform 1 (17%)
- Decentralized Finance (DeFi) 1 (17%)
Stage
- Seed 2 (33%)
- Pre-Seed 2 (33%)
- Series B 1 (17%)
- Initial Coin Offering 1 (17%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Fireplace
|
Fireplace is a trading terminal platform that combines marketplaces, pricing, and execution by using real-time data, graphing and trade processing. | $1.5M / Pre-Seed / Feb 17, 2026 | |
RockSolid Network
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RockSolid Network is a DeFi protocol offering institutional-grade liquid vaults and white-label vault solutions. | $2.8M / Pre-Seed / Sep 09, 2025 | |
Flowty
|
Flowty is a peer-to-peer (P2P) collateralized NFT lending marketplace that enables borrowers to access liquidity using Flow-based NFTs as collateral and lenders to generate interest income by funding loans secured by NFTs. | $4.5M / Seed / Apr 22, 2022 | |
Unique Network
|
Unique Network is a scalable blockchain for composable NFTs with advanced economies. | $11.3M / Series B / Oct 25, 2021 | |
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Unique Network
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Unique Network is a scalable blockchain for composable NFTs with advanced economies. | $11.3M / Initial Coin Offering / Oct 25, 2021 | |
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Unique Network
|
Unique Network is a scalable blockchain for composable NFTs with advanced economies. | $150K / Seed / Sep 25, 2021 |
Co-Investors
About Diageo
Diageo is a premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer, and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, and Guinness.
Diageo Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Ravi Rajagopal
Finance Director, Europe
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Andrea Harrison
Consumer Data, North America
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Chris Cable
Director - Data, Analytics and Strategic Planning
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David Cutter
President, Global Supply & Procurement and Chief Sustainability Officer
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Jason Acker
Digital Director
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FAQ
What does Chris Cable invest in?
Chris Cable invests primarily in Blockchain, Information Technology and Cryptocurrency startups, most often at Seed and Pre-Seed stage. Most of the 6 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Chris Cable's check size?
Chris Cable typically joins rounds of $150k–$4.5M at Seed and $1.5M–$2.8M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Chris Cable participates in.
How do I contact Chris Cable?
Public channels for Chris Cable include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Chris Cable last invest?
The most recent investment recorded for Chris Cable closed in Feb 2026. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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