Freeman Cherry
Co-founding Partner @ Hiro Capital
London, United Kingdom
Freeman Cherry is a venture - series unknown investor at Hiro Capital in London focused on Gaming and Mobile. Rated ‘Britain’s Coolest Female Founder’ by Business Insider, Cherry is the co-founder of global community and e-commerce brand LoveCrafts and has spent 10 years working with venture backed tech companies including Mimecast and New Voice Media, among others. Cherry spent 7 years at Computacenter Plc leading strategy and M&A, and building a newsoftware division which grew to £250m turnover in 3 years. She was previously at The Boston Consulting Group and has a first class degree in history from Cambridge University. Cherry is a contributor to Tech Nation’s ‘Upscale: what it takes to scale a start up, by the people who’ve done it’. Cherry has 3 kids, one dog, one husband and makes a great martini. Cherry leads Hiro’s deal pipeline and focuses on games media, platform and software investments.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 100%
Last updated:
For AI agents: llms.txt
Industries Freeman Cherry invests in
Stages Freeman Cherry invests in
Countries Freeman Cherry invests in
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Investment Focus
Industry
- Gaming 2 (50%)
- Mobile 2 (50%)
- PC Games 2 (50%)
- Video Games 2 (50%)
- Software 1 (25%)
Stage
- Venture - Series Unknown 2 (50%)
- Seed 1 (25%)
- Series B 1 (25%)
Country
- Israel 1 (25%)
- Sweden 1 (25%)
- Belgium 1 (25%)
- United States 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Incredibuild develops an acceleration platform for development processes - compilations, CI/CD builds, testing, and more. The company’s distributed processing and unique build caching acceleration solutions turbocharge both dev cycles and iteration frequency, enhancing product quality, lowering time-to-market, and raising customer satisfaction– all while dramatically reducing computing costs on-prem and in the cloud.The Incredibuild story begins with two developers, Uri Mishol and Uri Shaham, who were fed up with wasting precious time on excruciatingly slow builds. They designed a Virtualized Distributed Processing™ solution that recruits idle CPUs to accelerate builds and other dev workloads. This was back in 2002. Fast forward to today, and Incredibuild boasts over a quarter million users from some 2,500 global organizations, including twenty Fortune 100 companies. | $35M / Series B / Jun 27, 2022 | ||
| Snowprint Studios is a collective of games industry veterans for the everyday mobile gamer developers of Legend of Solgard. It also the likes of King, DICE, Rovio, Unity, Zynga and elsewhere that is creating a new mid-core games category that brings together the old and the new while tapping their combined skills to deliver well-crafted mechanics,aesthetics, characters and more. Snowprint Studios aims to take the gameplay experience to richer, deeper levels while making mobile mid-core free-to-play games accessible. The company was founded in 2015 and is based in Stockholm Sweden. | Venture - Series Unknown / Feb 26, 2021 | ||
| Happy Volcano is an award-winning game development studio currently working on You Suck at Parking, the only racing game where the goal is to stop. Previously released The Almost Gone, a narrative exploration game and Pixel Picasso, an augmented reality memory game. | Venture - Series Unknown / Feb 26, 2021 | ||
| Double Loop Games is a mobile studio dedicated to making delightful, relaxing experiences for the biggest audience in games. | Seed / Feb 26, 2021 |
Co-Investors
About Hiro Capital
Hiro Capital is a Luxembourg / London technology Venture Capital fund which invests in European and UK innovators in Games, Esports and Digital Sports. Hiro Capital generally invests at the post-seed Series A and B stages. We invest both in front-end Content creators in Games, Esports and Digital Sports and in deep tech sector-specificapplications of Cloud, Mobile, Streaming, Big Data, AI, Wearables, AR and VR technologies.
Hiro Capital Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Livingstone Ian
Co-Founder and Partner
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Luke Alvarez
Founder, General Partner
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Freeman Cherry
Co-founding Partner
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Jason Willig
Operating Director
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FAQ
What does Freeman Cherry invest in?
Freeman Cherry invests primarily in Gaming, Mobile and PC Games startups, most often at Venture - Series Unknown and Seed stage. Most of the 4 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Freeman Cherry?
Public channels for Freeman Cherry include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Freeman Cherry last invest?
The most recent investment recorded for Freeman Cherry closed in Jun 2022. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Nov 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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