Bracken Darrell
CEO @ VF
San Francisco, United States
Bracken Darrell is a pre-seed investor at VF in San Francisco focused on Software and FinTech. Bracken Darrell joined Logitech as president in 2012 and became chief executive officer a year later. In this role he has led a transformation of Logitech. He is a proponent of the importance of the liberal arts and design in business, especially of their role in innovating product experiences for consumers. He is an English major from HendrixCollege. Bracken brings to Logitech experience in product and brand building through design. He has worked around the world on iconic brands like Old Spice, Gillette and Braun, for which he was president. He has spent time at P&G, GE, Gillette, and Whirlpool. Since he took over five years ago, Logitech has been a top performer on the SIX Swiss stock exchange and on the NASDAQ. The company’s stock price and profits have more than quadrupled in the same period.
- Total investments:
- 9
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Bracken Darrell invests in
Stages Bracken Darrell invests in
Countries Bracken Darrell invests in
Round sizes
Round size
- Seed
- $500k–$2.5M
- Pre-Seed
- $265k–$4.3M
Investment Focus
Industry
- Software 3 (33%)
- FinTech 2 (22%)
- Wellness 2 (22%)
- Financial Services 2 (22%)
- Artificial Intelligence 2 (22%)
Stage
- Pre-Seed 4 (44%)
- Seed 3 (33%)
- Series B 1 (11%)
Country
- United States 5 (56%)
- Switzerland 1 (11%)
- United Kingdom 1 (11%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
First Voyage
|
First Voyage is a consumer AI startup focused on habit formation and self-care. | $2.5M / Seed / Dec 15, 2025 | |
AERA Health
|
AERA Health is a start-up in preventive health technology. The mission is to motivate the next generation of healthcare professionals to realise their full potential and make a positive difference in the world. | $4.3M / Pre-Seed / Mar 20, 2023 | |
Clyn
|
Clyn connects you to housekeepers and cleaners you can trust while providing them with tools to scale their businesses. | $265K / Pre-Seed / Feb 13, 2023 | |
Workstream
|
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely onWorkstream to hire, retain, and pay their teams. Learn more at workstream.us. | $60M / Series B / Sep 29, 2022 | |
Oarbt
|
3D software for e-commerce | Pre-Seed / Aug 08, 2022 | |
Upgrade Boutique
|
Upgrade Boutique is a managed marketplace that provides beauty products and services. The company connects with consumers that seek custom wigs, extensions, and curated beauty products with a network of stylists and colorists. Upgrade Boutique was founded in 2019 by Britney Winters and is headquartered in Houston, Texas. | $1M / Seed / May 03, 2022 | |
For Them
|
Redefining wellness for the queer community. | $2M / Pre-Seed / Jul 21, 2021 | |
|
Oarbt
|
3D software for e-commerce | Pre-Seed / Jan 01, 2021 | |
EnrichHER
|
EnrichHER Funding is fueling the growth of women-led businesses by enabling female founders to secure capital in an affordable and non-dilutive way. Similar to Kiva, they provide investors with an opportunity to lend to small businesses. EnrichHER Loans range from $50,000 to $75,000 and are made to pre-screened women-led companies. | $500K / Seed / May 21, 2020 |
Co-Investors
About VF
VF Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Bracken Darrell
CEO
|
|||
Brent Hyder
Chief People Officer
|
|||
3 more contacts available
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FAQ
What does Bracken Darrell invest in?
Bracken Darrell invests primarily in Software, FinTech and Wellness startups, most often at Pre-Seed and Seed stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Bracken Darrell's check size?
Bracken Darrell typically joins rounds of $500k–$2.5M at Seed and $265k–$4.3M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Bracken Darrell participates in.
When did Bracken Darrell last invest?
The most recent investment recorded for Bracken Darrell closed in Dec 2025. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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