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Bettina Buechel, Professor of Strategy and Organization at International Institute for Management Development

Bettina Buechel

Professor of Strategy and Organization @ International Institute for Management Development

Geneva, Switzerland

Bettina Buechel is a seed investor at International Institute for Management Development in Geneva focused on Drones and Robotics. Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her current research topics include strategy implementation, new business development, strategic alliances and change management.She is Director of the public program Orchestrating Winning Performance as well as several partnership programs. She has workedextensively with companies such as Nestlé, Allianz, Evonik, Commerzbank, Nilfisk-Advance and others in developing strategic priorities, implementating strategic initiatives and managing change.Professor Büchel is of German origin. She received her bachelor of economics and public administration at the University of Constance, Germany, her Masters of Human Resources and Industrial Relations at Rutgers University, USA and her PhD at the University of Geneva, Switzerland. After obtaining her PhD, she worked as an Assistant Professor at the Asian Institute of Technology in Bangkok where she was teaching MBA and PhD students from across Asia.

Total investments:
5
Last investment:
Lead investor:
60%

Last updated:

Industries Bettina Buechel invests in

DronesRoboticsSecurityDrone ManagementConsumer Electronics

Stages Bettina Buechel invests in

SeedSeries ASeries B

Countries Bettina Buechel invests in

Switzerland

Investment Focus

Industry

  • Drones 1 (20%)
  • Robotics 1 (20%)
  • Security 1 (20%)
  • Drone Management 1 (20%)
  • Consumer Electronics 1 (20%)

Stage

  • Seed 1 (20%)
  • Series A 1 (20%)
  • Series B 1 (20%)

Investments

CompanyDescriptionRoundLinks
Flyability Flyability
Flyability is a Swiss company building safe drones for inaccessible places. By allowing drones to be used safely inside cities, buildings, and in contact with people, it enables new interactions and services with UAVs and solves the two most critical issues of one of the fastest growing industries: collision and injury risks. The company’s mainmarket is in industrial inspection where it avoids sending people in dangerous and confined spaces for the inspection of Power Generation, Oil & Gas or Maritime infrastructures. It is also active in Search & Rescue and Security to assess emergency situations without putting humans at risk. Flyability is the winner of the 1M USD Drones for Good Award and over 11 other technology and business prizes. Read more on www.flyability.com. Series B / May 06, 2019
Flyability Flyability
Flyability is a Swiss company building safe drones for inaccessible places. By allowing drones to be used safely inside cities, buildings, and in contact with people, it enables new interactions and services with UAVs and solves the two most critical issues of one of the fastest growing industries: collision and injury risks. The company’s mainmarket is in industrial inspection where it avoids sending people in dangerous and confined spaces for the inspection of Power Generation, Oil & Gas or Maritime infrastructures. It is also active in Search & Rescue and Security to assess emergency situations without putting humans at risk. Flyability is the winner of the 1M USD Drones for Good Award and over 11 other technology and business prizes. Read more on www.flyability.com. $11M / Series B / Nov 12, 2018
Flyability Flyability
Flyability is a Swiss company building safe drones for inaccessible places. By allowing drones to be used safely inside cities, buildings, and in contact with people, it enables new interactions and services with UAVs and solves the two most critical issues of one of the fastest growing industries: collision and injury risks. The company’s mainmarket is in industrial inspection where it avoids sending people in dangerous and confined spaces for the inspection of Power Generation, Oil & Gas or Maritime infrastructures. It is also active in Search & Rescue and Security to assess emergency situations without putting humans at risk. Flyability is the winner of the 1M USD Drones for Good Award and over 11 other technology and business prizes. Read more on www.flyability.com. $4.3M / Series A / Jul 02, 2016
Flyability Flyability
Flyability is a Swiss company building safe drones for inaccessible places. By allowing drones to be used safely inside cities, buildings, and in contact with people, it enables new interactions and services with UAVs and solves the two most critical issues of one of the fastest growing industries: collision and injury risks. The company’s mainmarket is in industrial inspection where it avoids sending people in dangerous and confined spaces for the inspection of Power Generation, Oil & Gas or Maritime infrastructures. It is also active in Search & Rescue and Security to assess emergency situations without putting humans at risk. Flyability is the winner of the 1M USD Drones for Good Award and over 11 other technology and business prizes. Read more on www.flyability.com. $2.9M / Seed / Nov 13, 2015
Flyability Flyability
Flyability is a Swiss company building safe drones for inaccessible places. By allowing drones to be used safely inside cities, buildings, and in contact with people, it enables new interactions and services with UAVs and solves the two most critical issues of one of the fastest growing industries: collision and injury risks. The company’s mainmarket is in industrial inspection where it avoids sending people in dangerous and confined spaces for the inspection of Power Generation, Oil & Gas or Maritime infrastructures. It is also active in Search & Rescue and Security to assess emergency situations without putting humans at risk. Flyability is the winner of the 1M USD Drones for Good Award and over 11 other technology and business prizes. Read more on www.flyability.com. Seed / Jan 29, 2015

Co-Investors

International Institute for Management Development

About International Institute for Management Development

VC Fund · Lausanne, Switzerland

IMD business school is located in Lausanne, Switzerland.

International Institute for Management Development Contacts

NameEmailPhoneSocials
Bettina Buechel
Bettina Buechel Professor of Strategy and Organization
Boris Manhart
Boris Manhart Guest Speaker
Carlos Cordon
Carlos Cordon Professor
Gerrit Sindermann
Gerrit Sindermann Mentor MBA Program, Guest Speaker Digital Finance Program
Jonas Tyle Petersen Co-founder

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FAQ

What does Bettina Buechel invest in?

Bettina Buechel invests primarily in Drones, Robotics and Security startups, most often at Seed and Series A stage. Most of the 5 investments tracked by Shizune back companies in Switzerland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did Bettina Buechel last invest?

The most recent investment recorded for Bettina Buechel closed in May 2019. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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