Beth Ferreira
Managing Director @ FirstMark
New York, United States
Beth Ferreira is a Series A investor at FirstMark in New York focused on E-Commerce and Software. Beth Ferreira is based out of New York, New York, and is the general partner of Serena Ventures. Beth previously worked at FirstMark as a managing director. Beth Ferreira attended The Wharton School.
- Total investments:
- 15
- Last investment:
- Lead investor:
- 47%
Last updated:
For AI agents: llms.txt
Industries Beth Ferreira invests in
Stages Beth Ferreira invests in
Countries Beth Ferreira invests in
Contacts
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Investment Focus
Industry
- E-Commerce 4 (27%)
- Software 3 (20%)
- Retail 2 (13%)
- Marketplace 2 (13%)
- Risk Management 2 (13%)
Stage
- Series A 7 (47%)
- Series B 2 (13%)
- Seed 1 (7%)
- Pre-Seed 1 (7%)
- Series C 1 (7%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Rebel is a modern marketplace that takes the haggle and the hassle out of parenting by enabling the buy and sell of overstock, open box, and quality used baby gear. A certified pending B Corporation, the business is centered around minimizing the “stuff burden” for the next generation. Rebelstork’s founder Emily saw a huge void in the dating babyindustry and built Rebel to address the rapidly changing consumer needs in this space and the need to encourage the circular economy. | $18M / Series A / Sep 19, 2024 | ||
| EvolutionIQ is an artificial intelligence transformation for insurance carriers. AI Guidance for Disability and General Liability Carriers. By reducing reserves and losses, cycle times, adverse events, lowering expenses, and increasing customer satisfaction, the company's platform improves claims processing, tracks team productivity, anddetects fraud trends, allowing clients to receive a fraud detection dashboard and making insurance more fair, transparent, and affordable. | $7M / Series B / Feb 28, 2023 | ||
| EvolutionIQ is an artificial intelligence transformation for insurance carriers. AI Guidance for Disability and General Liability Carriers. By reducing reserves and losses, cycle times, adverse events, lowering expenses, and increasing customer satisfaction, the company's platform improves claims processing, tracks team productivity, anddetects fraud trends, allowing clients to receive a fraud detection dashboard and making insurance more fair, transparent, and affordable. | $21M / Series A / Apr 12, 2022 | ||
| Alloy is a no-code tool for creating automated workflows. It is a YC-backed e-commerce automation platform to help in reclaiming time and focus on growth. It was founded in 2019 and is based in San Francisco, California. | $20M / Series A / Feb 22, 2022 | ||
| Kinter empowers leading organizations to supplement their workforce with AI Accountants that execute the accounting close. Trusted by global leaders including Amazon, Mastercard, and UPS, Kinter is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at kinter.ai | $20M / Series A / Feb 22, 2022 | ||
| Archive is a technology company that builds customized resale programs for brands to take ownership of their secondhand markets. We work with brands such as The North Face, Oscar de la Renta, and Marimekko to create bespoke, authentic resale experiences that keep clothing in wear longer, while simultaneously bringing in a new revenue stream,building customer loyalty, and driving new customer acquisition. Our world-class technology and design teams offer infinite flexibility to build a unique experience tailored to each brand, and our logistics expertise enables a variety of resale models including peer-to-peer, take-back, returns, and brand-owned inventory. | $1.3M / Pre-Seed / Jan 25, 2022 | ||
| Workit Health is the industry-leading provider of clinically proven telemedicine treatment for substance use disorder, offering online therapy, medication-assisted treatment, psychiatric support, and primary care via the Workit Health mobile app. Workit brings the gold standard of substance use treatment into the privacy of people’s homes at themoment they’re ready for help, allowing people to find long-term freedom from drugs and alcohol with minimal disruption to their daily life. | $90M / Series C / Oct 21, 2021 | ||
| CognitOps is a computer software company that specializes in the fields of SaaS, warehouse management, predictive analytics, and machine learning. The company is driven by its mission is to create software to help people and systems make more productive decisions. | $11M / Series A / May 06, 2021 | ||
| Workit Health is the industry-leading provider of clinically proven telemedicine treatment for substance use disorder, offering online therapy, medication-assisted treatment, psychiatric support, and primary care via the Workit Health mobile app. Workit brings the gold standard of substance use treatment into the privacy of people’s homes at themoment they’re ready for help, allowing people to find long-term freedom from drugs and alcohol with minimal disruption to their daily life. | $12M / Series B / Dec 15, 2020 | ||
| Founded in 2012, Justworks makes it easier to start, run, and grow a business. Through our software and as a partner, we help our entrepreneurs take care of their teams, streamline their operations, and navigate the complex aspects of managing a workforce with confidence. Our flexible platform empowers them to assemble powerful self-servicecapabilities to meet their payroll, tax, HR, and compliance needs. Plus, we’ve got their back with 24/7 human support, on-demand expertise, and access to high-quality benefits designed for the modern workforce. | $50M / Series E / Jan 28, 2020 | ||
| See all 15 investments → | |||
Co-Investors
About FirstMark
FirstMark is an early-stage venture capital firm based in New York City, backing exceptional founders making their mark on the world. FirstMark has proudly invested in founders of remarkable businesses like Pinterest, Shopify, DraftKings, Discord, Airbnb, Stubhub, Riot Games, and dozens more.
FirstMark Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Adam Nelson
Managing Director
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Amish Jani
Founder and Partner
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Catherine Ulrich
Venture Partner
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Daniel Gaisin
Vice President of Finance
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Lisa Xu
Principal
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FAQ
What does Beth Ferreira invest in?
Beth Ferreira invests primarily in E-Commerce, Software and Retail startups, most often at Series A and Series B stage. Most of the 15 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Beth Ferreira?
Public channels for Beth Ferreira include LinkedIn, X (Twitter) and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Beth Ferreira last invest?
The most recent investment recorded for Beth Ferreira closed in Sep 2024. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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