# Beth Ferreira

> Beth Ferreira is a Series A investor at Serena Ventures backing E-Commerce and Software. See 15 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Serena Ventures](https://shizune.co/investors/profile/serena-ventures)
- Location: New York, United States
- Total investments: 15
- Last investment: Sep 2024
- Lead investor: 47%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/bethmferreira
- X (Twitter): http://twitter.com/bethferreira
- Website: https://x.com/bethferreira
- Facebook: https://www.facebook.com/bethferreira

Beth Ferreira is a Series A investor at Serena Ventures in New York focused on E-Commerce and Software. Beth Ferreira is based out of New York, New York, and is the general partner of Serena Ventures. Beth previously worked at FirstMark as a managing director. Beth Ferreira attended The Wharton School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 27% |
| Software | 3 | 20% |
| Retail | 2 | 13% |
| Marketplace | 2 | 13% |
| Risk Management | 2 | 13% |

36 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 7 | 47% |
| Series B | 2 | 13% |
| Seed | 1 | 7% |
| Pre-Seed | 1 | 7% |
| Series C | 1 | 7% |

7 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Rebels | Rebel is a modern marketplace that takes the haggle and the hassle out of parenting by enabling the buy and sell of overstock, open box, and quality used baby gear. A certified pending B Corporation, the business is centered around minimizing the “stuff burden” for the next generation. Rebelstork’s founder Emily saw a huge void in the dating babyindustry and built Rebel to address the rapidly changing consumer needs in this space and the need to encourage the circular economy. | $18M | Series A | Sep 19, 2024 |  |
| EvolutionIQ | EvolutionIQ is an artificial intelligence transformation for insurance carriers. AI Guidance for Disability and General Liability Carriers. By reducing reserves and losses, cycle times, adverse events, lowering expenses, and increasing customer satisfaction, the company's platform improves claims processing, tracks team productivity, anddetects fraud trends, allowing clients to receive a fraud detection dashboard and making insurance more fair, transparent, and affordable. | $7M | Series B | Feb 28, 2023 |  |
| EvolutionIQ | EvolutionIQ is an artificial intelligence transformation for insurance carriers. AI Guidance for Disability and General Liability Carriers. By reducing reserves and losses, cycle times, adverse events, lowering expenses, and increasing customer satisfaction, the company's platform improves claims processing, tracks team productivity, anddetects fraud trends, allowing clients to receive a fraud detection dashboard and making insurance more fair, transparent, and affordable. | $21M | Series A | Apr 12, 2022 |  |
| Alloy Automation | Alloy is a no-code tool for creating automated workflows. It is a YC-backed e-commerce automation platform to help in reclaiming time and focus on growth. It was founded in 2019 and is based in San Francisco, California. | $20M | Series A | Feb 22, 2022 |  |
| Alloy Automation | Alloy is a no-code tool for creating automated workflows. It is a YC-backed e-commerce automation platform to help in reclaiming time and focus on growth. It was founded in 2019 and is based in San Francisco, California. | $20M | Series A | Feb 22, 2022 |  |
| Kinter.ai | Kinter empowers leading organizations to supplement their workforce with AI Accountants that execute the accounting close. Trusted by global leaders including Amazon, Mastercard, and UPS, Kinter is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at kinter.ai | $20M | Series A | Feb 22, 2022 |  |
| Archive | Archive is a technology company that builds customized resale programs for brands to take ownership of their secondhand markets. We work with brands such as The North Face, Oscar de la Renta, and Marimekko to create bespoke, authentic resale experiences that keep clothing in wear longer, while simultaneously bringing in a new revenue stream,building customer loyalty, and driving new customer acquisition. Our world-class technology and design teams offer infinite flexibility to build a unique experience tailored to each brand, and our logistics expertise enables a variety of resale models including peer-to-peer, take-back, returns, and brand-owned inventory. | $1.3M | Pre-Seed | Jan 25, 2022 |  |
| Workit Health | Workit Health is the industry-leading provider of clinically proven telemedicine treatment for substance use disorder, offering online therapy, medication-assisted treatment, psychiatric support, and primary care via the Workit Health mobile app. Workit brings the gold standard of substance use treatment into the privacy of people’s homes at themoment they’re ready for help, allowing people to find long-term freedom from drugs and alcohol with minimal disruption to their daily life. | $90M | Series C | Oct 21, 2021 |  |
| CognitOps | CognitOps is a computer software company that specializes in the fields of SaaS, warehouse management, predictive analytics, and machine learning. The company is driven by its mission is to create software to help people and systems make more productive decisions. | $11M | Series A | May 06, 2021 |  |
| Workit Health | Workit Health is the industry-leading provider of clinically proven telemedicine treatment for substance use disorder, offering online therapy, medication-assisted treatment, psychiatric support, and primary care via the Workit Health mobile app. Workit brings the gold standard of substance use treatment into the privacy of people’s homes at themoment they’re ready for help, allowing people to find long-term freedom from drugs and alcohol with minimal disruption to their daily life. | $12M | Series B | Dec 15, 2020 |  |

10 of 15 investments shown.

## Co-investors
- [Bain Capital Ventures](https://shizune.co/investors/profile/bain-capital-ventures) — VC Fund, 5 deals together
- [Andreessen Horowitz](https://shizune.co/investors/profile/andreessen-horowitz) — VC Fund, 3 deals together
- [First Round Capital](https://shizune.co/investors/profile/first-round-capital) — VC Fund, 3 deals together
- [Foundation Capital](https://shizune.co/investors/profile/foundation-capital) — VC Fund, 3 deals together
- [Hawke Ventures](https://shizune.co/investors/profile/hawke-ventures) — VC Fund, 3 deals together
- [The Blue Venture Fund](https://shizune.co/investors/profile/bluecross-blueshield-venture-partners) — VC Fund, 2 deals together

## About Serena Ventures

VC Fund · San Francisco, United States

Serena Ventures focuses on early-stage companies and giving them the opportunity to be heard. Serena Ventures extends relationships, encourages collaboration among portfolio companies, and expands partnership opportunities across my vast network.

3 contacts available at Serena Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Alison J Rapaport Stillman | Partner | https://shizune.co/investors/profile/alison-j-rapaport |
| Beth Ferreira | General Partner | https://shizune.co/investors/profile/beth-ferreira |
| Serena Williams | Founder & Partner | https://shizune.co/investors/profile/serena-williams |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Beth Ferreira invest in?

Beth Ferreira invests primarily in E-Commerce, Software and Retail startups, most often at Series A and Series B stage. Most of the 15 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Beth Ferreira last invest?

The most recent investment recorded for Beth Ferreira closed in Sep 2024. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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