Ayala Peterburg
Founder and Managing Partner @ S Capital
Tel Aviv, Israel
Ayala Peterburg is a Series A investor at S Capital in Tel Aviv focused on Software and SaaS. Ayala Peterburg is based out of Tel Aviv, Israel and is the Founder and Managing Partner of S Capital. Ayala previously worked at Oribi as a Board Member. Ayala Peterburg attended Reichman University.
- Total investments:
- 19
- Last investment:
- Lead investor:
- 53%
Last updated:
For AI agents: llms.txt
Industries Ayala Peterburg invests in
Stages Ayala Peterburg invests in
Countries Ayala Peterburg invests in
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Investment Focus
Industry
- Software 6 (32%)
- SaaS 4 (21%)
- FinTech 2 (11%)
- Cyber Security 2 (11%)
- Cloud Infrastructure 2 (11%)
Stage
- Series A 9 (47%)
- Seed 7 (37%)
- Series B 2 (11%)
- Funding Round 1 (5%)
Country
- Israel 8 (42%)
- United States 4 (21%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Winn.AI handles all of your sales busywork so you can type less and win more. | $18M / Series A / Feb 11, 2026 | ||
| Legato AI is the first AI Extensibility Layer designed for B2B SaaS systems. | $7M / Seed / Jan 20, 2026 | ||
| Sola Security | $35M / Series A / Sep 04, 2025 | ||
| Seemplicity offers single platform with cyber-security, risk reduction, remediation, automation and remediation workflow. | $50M / Series B / Aug 20, 2025 | ||
| Sola Security | $30M / Seed / Mar 11, 2025 | ||
| The industry's first AI cloud platform to connect, orchestrate, monitor, and troubleshoot connected devices and services at scale. | $30M / Series A / Jan 16, 2024 | ||
| Firmbase is a fintech platform. It has developed a generative AI platform that assists CFOs and finance teams with data-driven budgets and accurate financial forecasts. The SaaS platform monitors the company's performance, identifies and analyzes the main drivers that impact business results. | $12M / Seed / May 09, 2023 | ||
| Winn.AI handles all of your sales busywork so you can type less and win more. | $17M / Seed / Sep 15, 2022 | ||
| Zesty is a real-time cloud management platform that automatically optimizes companies’ cloud infrastructure.Zesty is the only platform that, using machine learning, provides a holistic virtual layer on top of the public cloud providers that seamlessly,s, leverages real-time prediction and dynamically scales the underlying cloud setup to meet theapplication needs. | $75M / Series B / Sep 13, 2022 | ||
| Hourly is an insurtech/fintech that simplifies workers’ comp insurance, payroll, and time tracking for small business owners. They built the platform to manage, pay, and insure the hourly workforce. They bring enterprise-level technology solutions to small and medium-sized businesses.It was founded in 2018 and is headquartered in Palo Alto,California. | $27M / Series A / Jun 01, 2022 | ||
| See all 19 investments → | |||
Co-Investors
About S Capital
S Capital gives Israeli entrepreneurs a set of tools designed to help them in the market. On one hand, S Capital brings with it all of the experience and methods that were acquired while working at one of the best firms on the globe. On the other hand, S Capital is a boutique fund. Today, S Capital uses the advantages of both of these worlds,bringing the knowledge and know-how of an established firm as well as the agility of a boutique firm.It was founded in 2018 and headquartered in Tel Aviv, Israel.
S Capital Contacts
| Name | Phone | Socials | |
|---|---|---|---|
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Ayala Peterburg
Founder and Managing Partner
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Haim Sadger
Founder and Managing Partner
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Michal Agmon Zrihen
Executive Personal Assistant and Head of administarion
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FAQ
What does Ayala Peterburg invest in?
Ayala Peterburg invests primarily in Software, SaaS and FinTech startups, most often at Series A and Seed stage. Most of the 19 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Ayala Peterburg?
Public channels for Ayala Peterburg include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Ayala Peterburg last invest?
The most recent investment recorded for Ayala Peterburg closed in Feb 2026. Shizune tracks 19 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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