Axel Johnson
VC Fund
New York, United States
Axel Johnson is a VC fund in New York focused on E-Commerce and Solar. Axel Johnson is the corporate home for a collection of diverse industry-leading businesses. In 2011, Axel Johnson Inc. companies had revenues of approximately $4.0 billion and employed in excess of 1,000 people. AJI is a private investment company, founded in 1920, and owned by the Johnson family of Stockholm, Sweden.
- Total investments:
- 11
- Last investment:
- Lead investor:
- 55%
Last updated:
For AI agents: llms.txt
Industries Axel Johnson invests in
Stages Axel Johnson invests in
Countries Axel Johnson invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $600k–$3.8M
- Post-IPO Equity
- $20M–$34M
Investment Focus
Industry
- E-Commerce 3 (27%)
- Solar 2 (18%)
- Internet 2 (18%)
- Software 2 (18%)
- Health Care 2 (18%)
Stage
- Seed 3 (27%)
- Funding Round 2 (18%)
- Post-IPO Equity 2 (18%)
- Venture - Series Unknown 2 (18%)
- Series E 1 (9%)
Country
- Sweden 5 (45%)
- United States 2 (18%)
- France 1 (9%)
- Norway 1 (9%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Axel Johnson
Founder
|
Founder | Total investments: 1 | Find email | |
Michael Milligan
Chief Executive Officer
|
Chief Executive Officer | Total investments: 0 | Find email | |
|
Sofie Borg
Project Manager
|
Project Manager | Total investments: 1 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Battling global warming by reducing methane emissions from cows | $1.9M / Mar 24, 2026 | ||
| Improvin' is a sustainability performance platform helping agri-food companies measure, report and reduce greenhouse gas emissions and enhance biodiversity in their own value chain. At scale."There’s a lot of thinking. A lot of talking, pondering, and considering. In the area of sustainable agriculture, there seems to be a constantpanel discussion of things that might be. Maybe. Maybe in 2030.But we’re not in the business of “what might be”. We’re in the business of finding real solutions for real problems. Actual technology, actual value for actual people that can work for food brands, processors, and growers here and now. We have created a platform that enables all these different actors to clear the fog in what needs to be done: Be both environmentally positive and profitable at the same time. Together, and on their own. A platform simple enough that almost anyone can use it, yet able to accelerate the transition to sustainable agriculture. Making the future of crops, farmlands, and farming not a dimmed-out question-mark, but a clear-cut, measurable, verified, reportable, and incentivized direction – for all to follow.A new wave of agriculture and sustainability. Hand in hand.Sustainable living on earth. Field by field. | $3.8M / Seed / May 09, 2023 | ||
| To homeowners, Otovo is the easiest way to get solar panels on the roof and batteries in the home. We are a marketplace organizing a network of hundreds of local, high quality energy installers that we have vetted thoroughly. We use our proprietary technology to analyse the potential of any home and advise precisely about the ideal project.Founded in Oslo in 2016, our team consists of engineers, programmers and technical consultants located in Oslo, Stockholm, Paris, Madrid, Warsaw, Milan, Berlin, Barcelona and Lisbon. We have sold and completed thousands of solar energy projects across Europe and aim to become the continent’s no.1 residential solar energy company. Otovo is financially solid, being backed by some of Scandinavia’s major investment entities, notably Axel Johnson of Sweden, Norway’s municipal pension fund (KLP), and Nysnø, the Norwegian green sovereign investment fund. | $20.2M / Post-IPO Equity / Jan 25, 2023 | ||
| To homeowners, Otovo is the easiest way to get solar panels on the roof and batteries in the home. We are a marketplace organizing a network of hundreds of local, high quality energy installers that we have vetted thoroughly. We use our proprietary technology to analyse the potential of any home and advise precisely about the ideal project.Founded in Oslo in 2016, our team consists of engineers, programmers and technical consultants located in Oslo, Stockholm, Paris, Madrid, Warsaw, Milan, Berlin, Barcelona and Lisbon. We have sold and completed thousands of solar energy projects across Europe and aim to become the continent’s no.1 residential solar energy company. Otovo is financially solid, being backed by some of Scandinavia’s major investment entities, notably Axel Johnson of Sweden, Norway’s municipal pension fund (KLP), and Nysnø, the Norwegian green sovereign investment fund. | $28M / Feb 22, 2022 | ||
| To homeowners, Otovo is the easiest way to get solar panels on the roof and batteries in the home. We are a marketplace organizing a network of hundreds of local, high quality energy installers that we have vetted thoroughly. We use our proprietary technology to analyse the potential of any home and advise precisely about the ideal project.Founded in Oslo in 2016, our team consists of engineers, programmers and technical consultants located in Oslo, Stockholm, Paris, Madrid, Warsaw, Milan, Berlin, Barcelona and Lisbon. We have sold and completed thousands of solar energy projects across Europe and aim to become the continent’s no.1 residential solar energy company. Otovo is financially solid, being backed by some of Scandinavia’s major investment entities, notably Axel Johnson of Sweden, Norway’s municipal pension fund (KLP), and Nysnø, the Norwegian green sovereign investment fund. | $33.7M / Post-IPO Equity / Feb 22, 2022 | ||
| In Sun We Trust develops a groundbreaking technology to simulate solar panel benefits for residential rooftops based on satellite data, and an efficient online process for guiding homeowners from interest through contract signing to physical installation. | $18.7M / Venture - Series Unknown / Feb 28, 2020 | ||
| Neopenda innovates needs-based medical technologies for high-growth emerging markets. Their solution reduces response time to newborns in distress and helps healthcare workers to save more lives. | $1M / Seed / Apr 11, 2019 | ||
| Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile. Leeroy provides merchants with tools to communicate and interact with the customer in real time leveraging efficiency, revenues and customer experience putting the merchant in the driver seat. The company's platform is aproduction and distribution tool for several different digital channels: in-store with communication by digital signage and by mobile to enhance loyalty. | $4.7M / Venture - Series Unknown / Feb 15, 2019 | ||
| Dustin is an online-based IT partner with operations in the Nordic region and the Netherlands.The company offers IT products with related services and solutions to companies, the public sector and private individuals with the main focus on small and medium-sized companies. Dustin serves as a bridge between the manufacturers' wide range andcustomer needs. The company offers approximately 255,000 products and related services where Dustin's employees help customers find the right solution.Dustin has more than 1,000 employees. Sales for the 2017/18 financial year amounted to SEK 10.3 billion. Just over 90 percent of Dustin's revenues come from the corporate market. Dustin Group has been listed on Nasdaq Stockholm since 2015 and is headquartered in Nacka, Stockholm. | Post-IPO Equity / May 12, 2016 | ||
| Loop54 offers businesses and brands with search engine optimization solutions and services to promote their products and services. It offers its services for ecommerce sites.Loop54 offers a software solution that enables its users to access their services. It also enables them to obtain insights and reports about its productiveness.Loop54 wasfounded in July 2010 and is based in Stockholm, Sweden. | $600K / Seed / Jun 02, 2015 | ||
| See all 11 investments → | |||
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FAQ
What does Axel Johnson invest in?
Axel Johnson invests primarily in E-Commerce, Solar and Internet startups, most often at Seed and Funding Round stage. Most of the 11 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Axel Johnson invest in?
Axel Johnson typically joins rounds of $600k–$3.8M at Seed and $20M–$34M at Post-IPO Equity. These are whole funding-round sizes, not Axel Johnson's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Axel Johnson took part in.
How do I contact Axel Johnson?
Public channels for Axel Johnson include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Axel Johnson?
The team at Axel Johnson includes Axel Johnson (Founder), Michael Milligan (Chief Executive Officer) and Sofie Borg (Project Manager). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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