Apollo Informal Investment
VC Fund
Edinburgh, United Kingdom
Apollo Informal Investment is a VC fund in Edinburgh focused on Software and Health Care. Apollo is an angel syndicate based in Edinburgh. Founded in 2013, their mission is to provide seed investment to new startups based in Scotland and to provide exciting investment opportunities for their members. They operate on a volunteer basis, with local business leaders giving their time to prepare companies for investment. They invest in companies on a one-off basis, and seek to provide early stage financing which is critical to getting off the ground whilst building a diverse portfolio for their members. They are passionate about growing young businesses, and they continue to develop their partnerships with larger scale investment firms across the UK to enable onward funding where required. They believe their model provides a great ‘light touch’ model for investors wanting to try something new and a great opportunity for local entrepreneurs.
- Total investments:
- 16
- Last investment:
- Lead investor:
- 56%
Last updated:
For AI agents: llms.txt
Industries Apollo Informal Investment invests in
Stages Apollo Informal Investment invests in
Countries Apollo Informal Investment invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $46k–$1.2M
Investment Focus
Industry
- Software 3 (19%)
- Health Care 3 (19%)
- SaaS 2 (13%)
- FinTech 2 (13%)
- Marketing 2 (13%)
Stage
- Seed 10 (63%)
- Pre-Seed 2 (13%)
- Angel 1 (6%)
- Venture - Series Unknown 1 (6%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Alexander Quayle
Director
|
Director | Total investments: 0 | Find email | |
Michiel Smith
Gate Keeper
|
Gate Keeper | Total investments: 4 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Gutsy Health is a health and wellness website. | $403.1K / Venture - Series Unknown / Jan 05, 2026 | ||
| Safe and comfortable respirators for any face. | $851.4K / Seed / Mar 31, 2025 | ||
| Lentitek is a cell and gene therapy company that is finding solutions to make exceptional cures available to more people. Lentitek is working on strategies to increase viral yield by tenfold or more. | $902.3K / Seed / Mar 05, 2025 | ||
| Lentitek is a cell and gene therapy company that is finding solutions to make exceptional cures available to more people. Lentitek is working on strategies to increase viral yield by tenfold or more. | $310.3K / Seed / May 30, 2023 | ||
| Safe and comfortable respirators for any face. | $276.5K / Pre-Seed / Apr 28, 2023 | ||
| Dialexy is providing an innovative platform for faster and easier translation of official documents for everyone. | Seed / Oct 18, 2022 | ||
| ŌGI Bio is a newly formed start-up company from The University of Edinburgh with the mission to revolutionize the way that microbes are grown and managed. | $1.2M / Seed / May 16, 2022 | ||
| We're the marketplace that brings together businesses looking to fund growth with lenders that have the vision to help them succeed.We believe in entrepreneurs who dream big and want to do more. We’re inspired by brave business men and women whose ambition pushes them to go further. We see finance as a powerful tool to unlock a smallbusiness’s full potential, so we fuel business growth by giving entrepreneurs access to the very best finance the market has to offer.We help businesses go further. | Seed / Jan 01, 2018 | ||
| GetGuided is capturing the big missed data of private tours and activities by making the search, booking and management of suppliers easy and efficient for DMCs and Incoming Operators. Our solution allows DMCs and Incoming Operators to have their exclusive closed system, where they can distribute custom tour requests to their own digitalisedatabase of local guides in a single click; receive the bids and offers by the guides directly. An easy-to-use dashboard accessible by each DMC employee via their personal token, helps them to manage active requests and bookings; track the previous bookings; communicate to the suppliers directly and consistently; instantly share the active bookings with colleagues and capture essential data monthly/quarterly/yearly. Besides managing their own supply, GetGuided also offers a verified public pool of suppliers to our partners to reach out to and book from, if needed. Registered suppliers who are willing to reach to other industry players such as Hotels, Travel Agencies and MICE companies can use our commission-free marketplace to advertise their ready-to-book private verified tours and activities publicly.Our AI and ML algorithms will turn all the captured data from transactions and bookings on the platforms into valuable reports useful for clients, suppliers and all other industry players. | $45.6K / Seed / Feb 01, 2017 | ||
| Torafugu tech is an analytics business focusing on life insurance to increase product personalisation and improve the health and wellbeing of its members. Currently the consumer pays a ‘one size fits all’ premium for their life insurance. With the increasing popularity of wearables, the insurance industry now has new hardware. Apple watches,fitbits, Google fit etc provide time-dependent data, which, analysed correctly, can give insurers better control of back book risk. Using data from mobile apps and wearables, their digital health platform utilises state-of-the-art AI analytics, combined with the provision of expert knowledge and behaviour nudges to help members live a healthier, happier and more productive life.Their engine starts working by providing streamlined customer data and AI-based analytics to life insurers to supercharge conversions from price comparison websites. Ultimately, they envision their new engines will be used by a variety of businesses that rely on health information or are involved in health and health-tech that look to harness the power of wearables and more. Our processes allow real-time tracking of complex data and introduce machine learning excellence for use in healthcare. | Seed / Jan 01, 2017 | ||
| See all 16 investments → | |||
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FAQ
What does Apollo Informal Investment invest in?
Apollo Informal Investment invests primarily in Software, Health Care and SaaS startups, most often at Seed and Pre-Seed stage. Most of the 16 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Apollo Informal Investment invest in?
Apollo Informal Investment typically joins rounds of $46k–$1.2M at Seed. These are whole funding-round sizes, not Apollo Informal Investment's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Apollo Informal Investment took part in.
How do I contact Apollo Informal Investment?
Public channels for Apollo Informal Investment include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Apollo Informal Investment?
The team at Apollo Informal Investment includes Alexander Quayle (Director) and Michiel Smith (Gate Keeper). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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