Alex Norman
Venture Partner @ Entrepreneur First
Toronto, Canada
Alex Norman is a seed investor at Entrepreneur First in Toronto focused on Financial Services and FinTech. Alex is a tech entrepreneur, an active angel investor and community builder who is currently the General Partner at N49P, the Canadian Partner of AngelList and the Managing Director of TechToronto. Previously Alex, co-founded, grew, and sold HomeSav. Before HomeSav, Alex worked at Lehman Brothers, McKinsey and several venture-backed start-ups inNYC, the Valley, and London, including Simply Business which recently sold for $400m+ USD.
- Total investments:
- 25
- Last investment:
- Lead investor:
- 36%
Last updated:
For AI agents: llms.txt
Industries Alex Norman invests in
Stages Alex Norman invests in
Countries Alex Norman invests in
Round sizes
Round size
- Seed
- $350k–$3.5M
- Pre-Seed
- $700k–$6M
- Series A
- $8.5M–$9M
Investment Focus
Industry
- Financial Services 6 (24%)
- FinTech 5 (20%)
- Artificial Intelligence 5 (20%)
- Finance 4 (16%)
- Software 4 (16%)
Stage
- Seed 12 (48%)
- Pre-Seed 8 (32%)
- Series A 3 (12%)
- Angel 1 (4%)
- Funding Round 1 (4%)
Country
- Canada 19 (76%)
- Australia 1 (4%)
- United States 1 (4%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Floqer
|
Build workflows that leverage 75+ industry-leading data sources and AI-powered web scraping to enrich prospect data, conduct account-based research, and automate sales motion at scale. | $1.4M / Pre-Seed / Jun 30, 2026 | |
Slate
|
Slate provides embedded lending services that allow platforms to offer business customers access to capital. The platform manages underwriting, compliance, and operations, so the lending process is integrated without heavy engineering work. Businesses can use Slate’s API or white-label components to include one-click loan applications on theirplatforms. Slate handles automated customer communications throughout the loan lifecycle, including payment confirmations and reminders. The service ensures compliance with federal and provincial lending regulations, anti-money laundering rules, and data protection laws. Slate supports lending across major Canadian markets and manages regulatory requirements for all transactions. Platforms can launch embedded lending quickly, giving customers access to funds while Slate handles risk, licensing, and legal obligations. | $932.5K / Pre-Seed / Oct 01, 2025 | |
The Intelligent Search Company
|
The Intelligent Search Company mission to give decision-makers and AI agents. | $2.1M / Pre-Seed / Jan 01, 2025 | |
Baseline
|
Baseline is a full-featured software platform for private lenders to originate and service loans. The company was founded in 2021 and is based in Toronto, Ontario. | $1.6M / Seed / May 14, 2024 | |
EZee Assist
|
EZee Assist provides instant answers to franchisee operational questions. Continue using preferred channels of support and start receiving instant answers and support. | $1.4M / Pre-Seed / Dec 07, 2023 | |
Kento Health
|
Kento Health assists people in managing cardiovascular disease and improving quality of life. | $6M / Pre-Seed / Oct 26, 2023 | |
Quandri
|
Quandri is a digital worker for insurance brokers & agencies. | $8.5M / Series A / Jun 28, 2023 | |
Walnut Insurance
|
Walnut Insurance is a technology firm that provides embedded insurance infrastructure to retailers, financial services providers, and consumer platforms. It has removed the barriers that previously prevented businesses from incorporating insurance into their product. Walnut provides the core infrastructure and access to a diverse set of insuranceproducts that can be embedded into or alongside consumer experiences, similar to how embedded payment and lending work. | $3M / Seed / Dec 14, 2022 | |
|
Quandri
|
Quandri is a digital worker for insurance brokers & agencies. | $1.5M / Seed / Oct 10, 2022 | |
Deskree
|
We’re on a mission to make real context engineering possible by giving AI full system awareness so teams can understand, build, and optimize complex systems with confidence.Our core product, Tetrix, builds a live knowledge graph across your entire stack, connecting code, infrastructure, and services into a single context layer. This letsengineering and AI systems reason about how everything fits together and answer technical questions instantly.Whether it’s spotting cross-service issues before they ship or analyzing how infrastructure changes impact cost and performance, Tetrix turns system complexity into actionable clarity.We believe the next generation of developer experience isn’t just about faster code, it’s about smarter context. | $700K / Pre-Seed / Apr 28, 2022 | |
| See all 25 investments → | |||
Co-Investors
About Entrepreneur First
Entrepreneur First is venture capital and private equity firm.
Entrepreneur First Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Alex Norman
Venture Partner
|
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Jeremy Nahum
Founder in residence
|
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Bill Earner
Venture Partner
|
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Sherry Jiang
Founder in Residence
|
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1 more contact available
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FAQ
What does Alex Norman invest in?
Alex Norman invests primarily in Financial Services, FinTech and Artificial Intelligence startups, most often at Seed and Pre-Seed stage. Most of the 25 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Alex Norman's check size?
Alex Norman typically joins rounds of $350k–$3.5M at Seed, $700k–$6M at Pre-Seed and $8.5M–$9M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Alex Norman participates in.
When did Alex Norman last invest?
The most recent investment recorded for Alex Norman closed in Jun 2026. Shizune tracks 25 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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