AFSquare
VC Fund
Culver City, United States
AFSquare is a VC fund in Culver City focused on Software and Social Media. The mission of AF Square is to discover companies whose business model disrupts the status quo. We seek partnerships with companies that will benefit from our decades of experience and connections in a wide array of industries -- from Entertainment to Technology to Finance to Sports to Politics. AF Square, partnered with [Atom Factory](http://www.crunchbase.com/organization/atom-factory) provides an extra boost of expertise and counsel to help companies reach key people, reach more customers, and reach new goals.
- Total investments:
- 27
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries AFSquare invests in
Stages AFSquare invests in
Countries AFSquare invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $800k–$7M
- Angel
- $1.3M–$1.7M
- Series A
- $1M–$15M
Investment Focus
Industry
- Software 5 (19%)
- Social Media 5 (19%)
- Music 4 (15%)
- Mobile Apps 4 (15%)
- News 3 (11%)
Stage
- Series A 10 (37%)
- Seed 9 (33%)
- Angel 3 (11%)
- Series B 2 (7%)
- Funding Round 2 (7%)
Country
- United States 20 (74%)
- Canada 1 (4%)
- Israel 1 (4%)
- Sweden 1 (4%)
- Australia 1 (4%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Troy Carter
Founder, Managing Partner
|
Founder, Managing Partner | Total investments: 54 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| theSkimm is the daily newsletter that simplifies the headlines for the educated professional who knows enough to know she needs more. They do the reading for you and explain it with fresh editorial content, breaking down what you need to know to start the conversation. | $1.6M / Seed / Apr 14, 2014 | ||
| Gusto develops web-based payroll solution for small- and medium-sized businesses. It operates an online platform that provides payroll, benefits, human resources, and integration services for employers and employees in the United States.Gusto offers health benefits and workers’ compensation benefits that include medical insurance, commuterbenefits, and 401(k) contributions as well as workers’ compensation insurance plans, time tracking, and integration services, and access to employees for processing payroll from web-enabled devices such as smartphones and tablets. It also provides access to employees and contractors to browse their previous pay stubs, review their payroll forms, verify their personal details, and statistics about their pay, tax payments and federal forms filing services, and security and support services.Gusto serves startups, coffee shops, doctors, creative agencies, lawyers, and boutiques. Edward Kim, Joshua Reeves, and Tomer London founded ZenPayRoll in 2011 that became Gusto, with its headquarters in San Francisco in California with an additional office in Denver in Colorado. | $20M / Series A / Feb 19, 2014 | ||
| StyleSeat is a platform that connects beauty and wellness professionals with clients. Professionals can use it to showcase their work, manage their business, and attract new clients. The platform also allows clients to discover services and book appointments. | $10.2M / Series A / Jan 22, 2014 | ||
| Mindie is a new way to share life through music video, in seconds. Choose the track of your choice and record video while the music is playing! Any video gets insanely better with music. | $1.2M / Seed / Jan 16, 2014 | ||
| Wash.io is a wash and fold laundry service that picks up dirty laundry, cleans it, and delivers it back to its owners. | $2.3M / Seed / Jan 14, 2014 | ||
| Misfit is focused on developing great wearable products: things that people would want to wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people to be more active and develop healthy habits. Misfit’sfirst product is the Shine, an elegant personal activity tracker that can instantly sync with a smartphone just by placing the device on the screen. Misfit was founded in 2011 and headquartered in Burlingame, California. | $15.2M / Series B / Dec 04, 2013 | ||
| Kidaptive is an innovative education and technology company dedicated to empowering children, parents, educators, and other key stakeholders through powerful adaptive learning tools. By enabling personalized learning for each child, we aim to increase engagement, optimize learning, and improve outcomes for kids worldwide.At Kidaptive, we knowthat learning happens everywhere. We also know that the first few years of life are when learning can have the greatest impact, not only in regards to what children learn but also in regards to their attitudes towards learning. We’re passionate about creating personalized learning experiences that encourage a love of learning, and we aim to support those early teachers who are most likely to inspire it: parents. Through innovative technology, applied psychometrics, and a learning sciences team anchored by Stanford University, we seek to empower a whole new generation of learners. | $10.1M / Series B / Nov 14, 2013 | ||
| Buddy Technologies Limited (ASX:BUD) helps customers of any size to “make every space smarter”, by way of two subsidiaries: Buddy Platform and LIFX. Within Buddy Platform, Buddy Cloud and Buddy Ohm are the company’s core offerings that empower its customers to fully leverage digital technologies and their impact in a strategic and sustainable way.Buddy Cloud enables ubiquitous access to and storage of data from any environment – recreational vehicles, schools, commercial buildings or an entire city – in support of smarter, healthier spaces. Buddy Ohm is a resource monitoring solution that simplifies building operations and provides peace of mind by harnessing real-time utility and operational data to reduce or mitigate risk and improve operations, savings and sustainability.For more than six years, LIFX has established a leading market position as a provider of smart lighting solutions. The company’s suite of Wi-Fi enabled lights are currently used in nearly one million homes, viewed as second only to lighting giant, Philips Hue. LIFX products are sold in over 100 countries worldwide, directly and via distribution and sales partnerships with leading retailers and ecommerce platforms including Amazon, Google, Apple, JB Hi-Fi, Bunnings, Officeworks, MediaMarkt, Saturn and Best Buy (in both the US and Canada).Buddy is headquartered in Adelaide, Australia, with offices in Seattle, Melbourne, Silicon Valley and Shenzhen.For more information, visit www.buddy.com and www.lifx.com. | $2M / Series A / Oct 18, 2013 | ||
| Spotify is a commercial music streaming service that provides restricted digital content from a range of record labels and artists. Users can browse through the interface by artist, album, genre, playlist, record label, and direct searches.It also enables individuals to create, share, and edit playlists with other users. If users wantrecommendations, they can integrate their system with Last.fm, an application that provides music recommendations based on listening history. The radio feature installed in Spotify creates random playlists for its users that are related to preferred artists.Spotify is available for mobile device platforms such as Android, Blackberry, Boxee, iOS, Linux, MeeGo, Squeezebox, Windows mobile, and more. | $100M / Series E / Nov 15, 2012 | ||
| Genius is an online media platform that brings music intelligence to the masses. Powered by its community, in-house creative team, and the artists themselves, Genius serves music knowledge to over 100 million people each month on Genius.com and everywhere music fans connect across the internet. Founded in 2009, Genius began as a platform forannotating rap lyrics. Over the years, it has expanded its mission to include more than hip-hop, and more than just lyrics. Every song has a story that needs to be told, and the biggest names in music—including Frank Ocean, Lorde, and Lin-Manuel Miranda—come to Genius to give the world insight into their art. | $15M / Series A / Oct 03, 2012 | ||
| See all 27 investments → | |||
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FAQ
What does AFSquare invest in?
AFSquare invests primarily in Software, Social Media and Music startups, most often at Series A and Seed stage. Most of the 27 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does AFSquare invest in?
AFSquare typically joins rounds of $800k–$7M at Seed, $1.3M–$1.7M at Angel and $1M–$15M at Series A. These are whole funding-round sizes, not AFSquare's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds AFSquare took part in.
How do I contact AFSquare?
Public channels for AFSquare include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at AFSquare?
The team at AFSquare includes Troy Carter (Founder, Managing Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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