ADvantage
VC Fund
Jerusalem, Israel
ADvantage is a VC fund in Jerusalem focused on Sports and eSports. ADvantage Sports Tech Fund invests in early-stage technology companies aimed at shaping the future of sports. ADvantage is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform, OurCrowd. ADvantage is leveraging a strong global network to sourceleading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports (eSports, fantasy, and new sports).
- Total investments:
- 12
- Last investment:
- Lead investor:
- 67%
- Fund size:
- $50M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries ADvantage invests in
Stages ADvantage invests in
Countries ADvantage invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Series A
- $5M–$25M
- Series B
- $10M–$15M
Investment Focus
Industry
- Sports 3 (25%)
- eSports 3 (25%)
- Mobile Apps 3 (25%)
- Apps 2 (17%)
- Gaming 2 (17%)
Stage
- Series A 5 (42%)
- Series B 2 (17%)
- Funding Round 2 (17%)
- Seed 1 (8%)
- Debt Financing 1 (8%)
Country
- United States 5 (42%)
- Israel 2 (17%)
- India 1 (8%)
- Portugal 1 (8%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Alexander Bente
Partner
|
Partner | Total investments: 1 | Find email | |
Christoph Sonnen
Partner
|
Partner | Total investments: 5 | Find email | |
Jeremy Pressman
Partner
|
Partner | Total investments: 6 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Recapp is a sports-video platform that creates a single, scrollable feed by compiling and arranging game highlights from various leagues. | $11M / Feb 03, 2026 | ||
| Ladder is a strength training app that provides a workout plan, every single day. Fitness-seekers can access a complete strength training program on their phone, learn from an expert coach, and engage with a community that shares a passion for fitness. The company is based in Austin, Texas. | $90M / Debt Financing / Nov 20, 2024 | ||
| Ladder is a strength training app that provides a workout plan, every single day. Fitness-seekers can access a complete strength training program on their phone, learn from an expert coach, and engage with a community that shares a passion for fitness. The company is based in Austin, Texas. | $15M / Series B / Nov 19, 2024 | ||
| Greenfly is an enterprise SaaS company and the leader in advocacy marketing. The Greenfly digital media exchange platform enables organizations to fuel brand love by tapping the social media power of their advocates. Emotional connection is the key to building a brand that people love. You can’t buy it – brand love is earned through genuineinteractions, personal connections and real word-of-mouth. Sports, media, entertainment, social causes, and agent-driven organizations depend on Greenfly’s advocacy marketing platform to easily share short-form media. When advocates share great photos and videos on their social profiles, it creates personal engagement with the brand’s customers. Organizations can extend their organic social media reach by 1,000% or more, and brand advocacy can be more effective and much less expensive than social advertising.Greenfly started helping sports and entertainment brands in 2014, and has been named one of the fastest-growing organizations in California by Inc. magazine. Headquartered in Santa Monica, California, Greenfly has sales offices across the U.S. and Europe. | $14M / Venture - Series Unknown / Apr 04, 2024 | ||
| Rooter is an Indian game streaming platform that organizes multiple esports tournaments and owns many gaming IPs. It focuses on the massive mobile gaming market of more than 350 mn gamers. Conceptualized in 2016, Rooter was initially set up by Piyush and Dipesh Agarwal to build a strong community of sports fans around the world. But soon afterthe outbreak of COVID-19, Rooter forayed into game streaming to build one of the country’s biggest communities of gamers as well. Rooter has reached out to more than 23 mn users with an average user watching Live game streams daily for 26 mins. Rooter also runs the biggest community program to build the next million game streamers in India. Today Rooter is the biggest streaming platform in India available across Android, iOS, and Desktop. | $16M / May 18, 2023 | ||
| RealFevr is a fast-growing and innovative global fantasy marketplace that delivers the world’s best fantasy sports experience with +500k active users in Europe, LATAM and Middle East. | $9.9M / Series A / Oct 31, 2022 | ||
Flexia
|
Flexia is a connected fitness company that brings the Pilates studio experience into living room with their professional-grade Pilates machine called Reformer and online studio of classes for all levels. | $4M / Seed / Apr 05, 2022 | |
| TAPPP makes it easy for consumers to access sports content and bet by unlocking multiple payment options. TAPPP has made MLB and NFL streaming products available across the largest physical and digital retailers in the US. TAPPP is now extending those payment options for sports betting, making it safer and easier for millions of customers to top uptheir accounts using cash. Headquartered in New York City, TAPPP's mission is to make sports content more engaging and accessible to fans. | $10M / Series B / Apr 05, 2022 | ||
| Rooter is an Indian game streaming platform that organizes multiple esports tournaments and owns many gaming IPs. It focuses on the massive mobile gaming market of more than 350 mn gamers. Conceptualized in 2016, Rooter was initially set up by Piyush and Dipesh Agarwal to build a strong community of sports fans around the world. But soon afterthe outbreak of COVID-19, Rooter forayed into game streaming to build one of the country’s biggest communities of gamers as well. Rooter has reached out to more than 23 mn users with an average user watching Live game streams daily for 26 mins. Rooter also runs the biggest community program to build the next million game streamers in India. Today Rooter is the biggest streaming platform in India available across Android, iOS, and Desktop. | $25.1M / Series A / Jan 12, 2022 | ||
| GreenPark Sports provides digital experiences and games for sports and esports fans. Its flagship product is a native, free-to-play mobile game played over the top of sporting events, where fans battle to become the undisputed “Best Fans” of their league and season. The company was founded in 2018 and is headquartered in Burlingame, California. | $14M / Series A / Dec 02, 2020 | ||
| See all 12 investments → | |||
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FAQ
What does ADvantage invest in?
ADvantage invests primarily in Sports, eSports and Mobile Apps startups, most often at Series A and Series B stage. Most of the 12 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does ADvantage invest in?
ADvantage typically joins rounds of $5M–$25M at Series A and $10M–$15M at Series B. These are whole funding-round sizes, not ADvantage's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds ADvantage took part in.
How do I contact ADvantage?
Public channels for ADvantage include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at ADvantage?
The team at ADvantage includes Alexander Bente (Partner), Christoph Sonnen (Partner) and Jeremy Pressman (Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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