Adidas
VC Fund
Herzogenaurach, Germany
Adidas is a VC fund in Herzogenaurach focused on Apps and Gaming. Adidas strives to be the leading sports brand in the world an ambitious yet realistic goal. One major lever to achieve this is the brand broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows adidas to address multiple consumer needs, tackle market opportunities from variousangles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.
- Total investments:
- 11
- Last investment:
- Lead investor:
- 27%
Last updated:
For AI agents: llms.txt
Industries Adidas invests in
Stages Adidas invests in
Countries Adidas invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Thomas Prommer
|
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Jacqueline Smith-Dubendorfer
|
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Jeremy Roberts
|
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Jithesh Ramachandran
|
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Kasper Rorsted
|
Investment Focus
Industry
- Apps 2 (18%)
- Gaming 2 (18%)
- Sports 2 (18%)
- eSports 2 (18%)
- Ethereum 2 (18%)
Stage
- Seed 3 (27%)
- Series B 2 (18%)
- Grant 1 (9%)
- Series C 1 (9%)
- Funding Round 1 (9%)
Country
- United States 7 (64%)
- Finland 1 (9%)
- Germany 1 (9%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Thomas Prommer
Global SVP Engineering
|
Global SVP Engineering | Total investments: 0 | Find email | |
|
Jacqueline Smith-Dubendorfer
Global VP, Digital Partner Commerce
|
Global VP, Digital Partner Commerce | Total investments: 0 | Find email | |
|
Jeremy Roberts
Head of Wholesale Transformation - North America
|
Head of Wholesale Transformation - North America | Total investments: 0 | Find email | |
|
Jithesh Ramachandran
Senior Business Consultant
|
Senior Business Consultant | Total investments: 0 | Find email | |
|
Kasper Rorsted
CEO
|
CEO | Total investments: 0 | Find email | |
| See all 8 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
DFL Deutsche Fußball Liga
|
DFL Deutsche Fußball Liga is a football Sports club. | $117M / Debt Financing / Apr 29, 2026 | |
Carbon
|
Carbon brings together innovations in software, hardware, and molecular science to deliver industry-leading digital manufacturing solutions. With proprietary Carbon Digital Light Synthesis (DLS) technology and family of programmable liquid resins, manufacturers can unlock new business opportunities such as mass customization, on-demand inventory,and previously impossible product designs. The Carbon Platform allows customers to build uniquely differentiated products while reducing waste and speeding time to market.Carbon was founded by Dr. Joseph DeSimone and Philip DeSimone in 2013. | $60M / Venture - Series Unknown / Nov 12, 2025 | |
BLK Beetles
|
A social enterprise fostering social connection and belonging through community and nature. | $75K / Grant / Dec 03, 2024 | |
Infinited Fiber Company
|
Infinited Fiber Company is a Finnish biotech founded in 2016 to commercialize a breakthrough recycling technology that can turn cellulose-rich raw materials – like cotton-rich textile waste, used cardboard, or wheat or rice straw – into high-quality textile fibers with the look and feel of cotton. The patented technology has been validated byleading brands and is ready to be scaled. Infinited Fiber Company won the Europas 2020 Hottest Sustainability Tech Award, and was listed on the Global 50 to Watch by Cleantech Group in 2019. In 2016 Infinited Fiber Company was selected into WWF’s Climate Solver network. The company is headquartered in Espoo, Finland. | $13.9M / Series B / May 31, 2023 | |
Yuga Labs
|
Yuga Labs is a blockchain technology company that develops NFTs and digital collectibles. It specializes in the fields of blockchain, cryptocurrency, and digital media. Yuga Labs was founded in 2021 by Wylie Aronow and Greg Solano and headquartered in Miami, Florida. | $450M / Seed / Mar 22, 2022 | |
|
Yuga Labs
|
Yuga Labs is a blockchain technology company that develops NFTs and digital collectibles. It specializes in the fields of blockchain, cryptocurrency, and digital media. Yuga Labs was founded in 2021 by Wylie Aronow and Greg Solano and headquartered in Miami, Florida. | $450M / Mar 22, 2022 | |
Bored Ape Yacht Club
|
Bored Ape Yacht Club develops a series of cartoon ape characters for auction in exchange for cryptocurrency. BAYC is a collection of 10,000 Bored Ape NFTs, which are digital collectibles on the Ethereum blockchain. | Seed / Mar 22, 2022 | |
|
Infinited Fiber Company
|
Infinited Fiber Company is a Finnish biotech founded in 2016 to commercialize a breakthrough recycling technology that can turn cellulose-rich raw materials – like cotton-rich textile waste, used cardboard, or wheat or rice straw – into high-quality textile fibers with the look and feel of cotton. The patented technology has been validated byleading brands and is ready to be scaled. Infinited Fiber Company won the Europas 2020 Hottest Sustainability Tech Award, and was listed on the Global 50 to Watch by Cleantech Group in 2019. In 2016 Infinited Fiber Company was selected into WWF’s Climate Solver network. The company is headquartered in Espoo, Finland. | $35.6M / Series B / Jul 05, 2021 | |
GreenPark Sports
|
GreenPark Sports provides digital experiences and games for sports and esports fans. Its flagship product is a native, free-to-play mobile game played over the top of sporting events, where fans battle to become the undisputed “Best Fans” of their league and season. The company was founded in 2018 and is headquartered in Burlingame, California. | $8.5M / Seed / Oct 21, 2019 | |
PlayVS
|
PlayVS is an operator of an eSports platform used to organize competitions in eSports on behalf of high school. Its platform offers to organize online tournaments and wagers for cash and prizes and helps to play and stay up-to-date on high school e-sports programs that enable teen gamers to form teams at their high schools to compete with playersfrom other schools and the battle for titles at state championships. | $30.5M / Series B / Nov 19, 2018 | |
| See all 11 investments → | |||
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FAQ
What does Adidas invest in?
Adidas invests primarily in Apps, Gaming and Sports startups, most often at Seed and Series B stage. Most of the 11 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Adidas?
Public channels for Adidas include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Adidas?
The team at Adidas includes Thomas Prommer (Global SVP Engineering), Jacqueline Smith-Dubendorfer (Global VP, Digital Partner Commerce) and Jeremy Roberts (Head of Wholesale Transformation - North America), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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