# Ziv Ben Barouch

> Ziv Ben Barouch is a Series A investor at Pereg Ventures backing Software and Advertising. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Pereg Ventures](https://shizune.co/investors/profile/pereg-ventures)
- Location: Tel Aviv, Israel
- Total investments: 5
- Last investment: Jun 2022
- Lead investor: 80%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ziv-ben-barouch-aa79a21/

Ziv Ben Barouch is a Series A investor at Pereg Ventures in Tel Aviv focused on Software and Advertising. Ziv has 20 years of experience in leading startups and venture investments. He has experienced the whole startup cycle from start to finish, leading ClearForest’s $40M fundraising and subsequent acquisition by Reuters. He led Spacenet, Inc.’s financial turnaround and participated in its parent company’s $70M NASDAQ offering. Ziv was a SeniorPrincipal at Israel’s largest tech investment group, Viola Group, with over $2.8B under management.Ziv is a board member of several tech companies and was a member of Investec’s (Isr) pension funds investment committee. He was born and raised in Jerusalem and lived in the U.S., where he cultivated a blend of U.S. corporate professionalism and Israeli chutzpah. He is passionate about working closely with entrepreneurs, enjoying both the highs and the lows of the tech cycle. Ziv is currently based in Israel.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 60% |
| Advertising | 2 | 40% |
| Video Conferencing | 2 | 40% |
| Artificial Intelligence | 2 | 40% |
| Mobile | 1 | 20% |

23 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 60% |
| Seed | 1 | 20% |
| Funding Round | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 60% |
| Israel | 2 | 40% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Salesroom | At Salesroom our vision is to become the dominant remote selling platform for mid-market and enterprise B2B account executives. We plan to achieve this goal by combining workflow tools and real-time guidance with a rich video experience, allowing buyers and sellers to bring their whole self to the interaction and build authentic relationships.We're backed by Village Global, Seedcamp, and a group of angels. | $8.5M | Seed | Jun 22, 2022 |  |
| Nutrino | Nutrino is a data platform that gets to know you and your personal biochemistry, then uses that information to determine your FoodPrintTM - the digital signature of how food affects your body. It’s where body analytics meet personalized diet and nutrition.Nutrino offers nutritional values and data through wearables and other technologies likeimage recognition. | $8M | Series A | Apr 10, 2018 |  |
| Discuss.io | Discuss.io is an enterprise-level, smart video platform for conversations that matter. F500 Companies and their partners around the world trust us to enable deep, purposeful connections with their key audiences (such as customers, users, employees) and to securely capture and share qualitative insights that inform marketing, product innovation, CXand other important areas. Originally developed for in-depth, large scale market research, the Discuss.io smart video platform enables companies of all kinds to bring clarity and structure to unfocused video meetings and more securely capture and share insights across their organizations in real time. This provides businesses with a comprehensive solution to securely host, record, transcribe, organize, and translate video meetings, and then unpack conversations to share insights and highlight reels in just minutes. | $5M | Series A | May 23, 2017 |  |
| STAQ | Staq is a reporting and integrations system for ad technology. The company unifies the ad tech stack through connections, for both end customers that are using a best of breed approach as well as the ad tech providers themselves.Through these connections, it helps ad platforms build more into their valuable products so their clients can use themmore effectively.Staq is founded by industry veterans from Advertising.com, The Rubicon Project, Lotame, and Collective. | $5M |  | May 04, 2016 |  |
| Crosswise | Crosswise provides the world’s most authoritative consumer device map to ad tech vendors, consumer brands and premium publishers. Combining data science, Big Data and machine learning, Crosswise identifies which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers. When leveraged for cross-devicetargeted advertising, content personalization and analytics, this data represents a huge source of untapped business potential. | $3M | Series A | Aug 30, 2015 |  |

5 of 5 investments shown.

## Co-investors
- [Seedcamp](https://shizune.co/investors/profile/seedcamp) — VC Fund, 2 deals together
- [Asymmetric Capital Partners](https://shizune.co/investors/profile/asymmetric-capital-partners) — VC Fund, 1 deal together
- [Core Capital](https://shizune.co/investors/profile/core-capital) — VC Fund, 1 deal together
- [Craft Ventures](https://shizune.co/investors/profile/craft-ventures) — VC Fund, 1 deal together
- [Emerge Ventures](https://shizune.co/investors/profile/emerge-4) — VC Fund, 1 deal together
- [Foreword Fund](https://shizune.co/investors/profile/foreword-vc) — VC Fund, 1 deal together

## About Pereg Ventures

VC Fund · New York, United States

Pereg Ventures is a venture capital firm investing in early stage U.S. and Israeli startups, focused on B2B data solutions that accelerate consumer-driven enterprises. Our deep domain expertise and global network of trusted relationships (Nielsen [NYSE: NLSN] and Tata Group among others) opens doors and new possibilities for the startups we workwith.

4 contacts available at Pereg Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Itzhak Fisher | Founder & Managing Partner | https://shizune.co/investors/profile/itzhak-fisher |
| Zacary Sherman | Associate | https://shizune.co/investors/profile/zacary-sherman |
| Ziv Ben Barouch | Founder & Managing Partner | https://shizune.co/investors/profile/ziv-ben-baruch |
| Mark Leiter | Venture Partner | https://shizune.co/investors/profile/mark-leiter |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Ziv Ben Barouch invest in?

Ziv Ben Barouch invests primarily in Software, Advertising and Video Conferencing startups, most often at Series A and Seed stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Ziv Ben Barouch last invest?

The most recent investment recorded for Ziv Ben Barouch closed in Jun 2022. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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