# Xiaohongshu

> Xiaohongshu is a VC fund in Shanghai backing E-Commerce and Beauty. See 15 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Shanghai, China
- Total investments: 15
- Last investment: Apr 2026
- Lead investor: 53%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/xiaohongshu
- X (Twitter): https://twitter.com/xiaohongshu
- Website: https://www.xiaohongshu.com
- Facebook: https://www.facebook.com/%E5%B0%8F%E7%BA%A2%E4%B9%A6RED-893983464019864

Xiaohongshu is a lifestyle-sharing platform for users to share positive energy and good life through the sharing of text, pictures, and videos. Xiaohongshu offers an overseas shopping tip app. Xiaohongshu started its business by helping overseas travelers to draft a shopping list before they hit the roads. But with the aggregation of more UGCcontent, the service is transforming into a community for those who are passionate about fashion and shopping and want to know more about these fields even though they do not have overseas traveling plans on their schedules.

## Contacts

5 contacts available for Xiaohongshu. Shizune tracks 4 team members at Xiaohongshu. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/xiaohongshu?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $1.4M–$15M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 20% |
| Beauty | 2 | 13% |
| Fashion | 2 | 13% |
| Consumer Goods | 2 | 13% |
| Food and Beverage | 2 | 13% |

26 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 33% |
| Series A | 4 | 27% |
| Series B | 3 | 20% |
| Corporate Round | 2 | 13% |
| Venture - Series Unknown | 1 | 7% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| China | 12 | 80% |
| Hong Kong | 1 | 7% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Charlwin Mao Wenchao | Co-Founder and CEO | 0 | https://shizune.co/investors/profile/charlwin-mao-wenchao |
| Linda Zeng | Head of PR & Public Affairs | 0 | https://shizune.co/investors/profile/linda-zeng |
| Miranda Qu | Co-Founder | 0 | https://shizune.co/investors/profile/miranda-qu |
| Yutong Zhang | Seed and Series A investor | 8 | https://shizune.co/investors/profile/yutong-zhang |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| XTEINK | XTEINK is an e-ink screen that magnetically attaches to the back of your phone. | $14.6M | Series A | Apr 24, 2026 |  |
| Lanestar | Lanestar is a company specializing in "outdoor intelligent cooling technology." |  | Series A | Jan 29, 2026 |  |
| RheoFit | RheoFit is a wellness technology firm offering AI-powered smart massagers for muscle recovery and full-body relaxation. |  | Seed | Oct 24, 2025 |  |
| Yunwang Innovation | Yunwang Innovation is formed by marathon runners, rehabilitation therapist, industrial designers creating solutions for recovery. |  | Seed | Oct 17, 2025 |  |
| The order is coming | The order is coming provides PMS system services. It helps hotels and homestays exert commercial value. They provide homestay management system supports hotels, apartments, access to ctrip, fliggy order data management, and wechat services. |  | Corporate Round | Mar 15, 2024 |  |
| Moonshot AI | Dark Side of the Moon is an AI large-scale model company. | $1B | Series B | Feb 19, 2024 |  |
| Senser | Senser is a global luxury fashion platform that provides brand dominated experiential shopping as well as online boutique products. |  | Series B | Aug 16, 2023 |  |
| M Stand | M Stand is a trendy coffee chain brand that offers a fusion of creative special notes and boutique coffee, enriching the body feeling of a cup of boutique coffee with aesthetic design, and insisting on building a diverse and beautiful space experience field with "one store, one design". It was founded in 2017 and is based in Shanghai,China. |  | Series B | Jun 02, 2023 |  |
| Benwei Xianwu | Benwei Xianwu is a meat brand company. Their products such as black pork original sausage, refreshing black pepper sausage, garlic flavor mellow sausage, rich cheese flavored sausage, crayfish sausage, cumin crunchy sausage, secret spicy crispy bone sausage, black truffle and beef sausage, raw coconut chicken sausage, chicken sausage with manyvegetables, and glutinous rice sausage. | $1.4M | Series A | May 18, 2022 |  |
| Cinnabar Technology | Cinnabar Technology is a fashion apparel brand, focusing on the field of apparel. |  | Venture - Series Unknown | Apr 11, 2022 |  |

10 of 15 investments shown.

## Co-investors
- [Boyu Capital](https://shizune.co/investors/profile/boyu-capital) — VC Fund, 2 deals together
- [Crystal Stream Capital](https://shizune.co/investors/profile/crystal-stream) — VC Fund, 2 deals together
- [X Capital](https://shizune.co/investors/profile/x-capital) — VC Fund, 2 deals together
- [ZhenFund](https://shizune.co/investors/profile/zhenfund) — VC Fund, 2 deals together
- [Alibaba Group](https://shizune.co/investors/profile/alibaba) — VC Fund, 1 deal together
- [Brill Capital](https://shizune.co/investors/profile/brill-capital) — VC Fund, 1 deal together

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## FAQ

### What does Xiaohongshu invest in?

Xiaohongshu invests primarily in E-Commerce, Beauty and Fashion startups, most often at Seed and Series A stage. Most of the 15 investments tracked by Shizune back companies in China. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Xiaohongshu's check size?

Xiaohongshu typically joins rounds of $1.4M–$15M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Xiaohongshu participates in.

### How do I contact Xiaohongshu?

Public channels for Xiaohongshu include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Xiaohongshu?

The team at Xiaohongshu includes Charlwin Mao Wenchao (Co-Founder and CEO), Linda Zeng (Head of PR & Public Affairs) and Miranda Qu (Co-Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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