# WPP

> WPP is a VC fund in London backing Advertising and Software. See 48 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 48
- Last investment: Jun 2025
- Lead investor: 31%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/wpp
- X (Twitter): http://twitter.com/WPP
- Website: http://www.wpp.com
- Facebook: http://www.facebook.com/WPP

WPP is a creative transformation company. WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.

## Contacts

5 contacts available for WPP. Shizune tracks 10 team members at WPP. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/wpp?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series B | $5M–$40M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 18 | 38% |
| Software | 12 | 25% |
| Analytics | 9 | 19% |
| Marketing | 9 | 19% |
| Information Technology | 7 | 15% |

72 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 9 | 19% |
| Corporate Round | 9 | 19% |
| Series B | 7 | 15% |
| Series A | 6 | 13% |
| Series C | 4 | 8% |

12 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 25 | 52% |
| United Kingdom | 4 | 8% |
| China | 2 | 4% |
| Spain | 2 | 4% |
| Italy | 1 | 2% |

10 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Paul Richardson | Group Finance Director | 0 | https://shizune.co/investors/profile/paul-richardson-3 |
| Andrew Scott | Chief Operating Officer | 0 | https://shizune.co/investors/profile/andrew-scott-476b |
| Eric Lau | Vice President, Strategic Partnerships | 0 | https://shizune.co/investors/profile/eric-lau-cf2f |
| Giuseppe Stigliano | Member of the Leadership Team | 2 | https://shizune.co/investors/profile/giuseppe-stigliano |
| Jim Bricker | Choreograph - VP of Engineering | 0 | https://shizune.co/investors/profile/jim-bricker |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Anzu.io | Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS,partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/ |  | Venture - Series Unknown | Jun 12, 2025 |  |
| Stability AI | Stability AI is an artificial intelligence-driven visual art startup that designs and implements open AI tools. The company focuses on creating open models for various media types, including image, video, 3D, and audio, with applications also targeting enterprise-level needs. Stability AI fosters a vibrant community involving experts and partnersworldwide, enhancing collaboration in developing AI tools. |  | Corporate Round | Mar 05, 2025 |  |
| Anzu.io | Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS,partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/ | $28M | Series B | Jun 27, 2023 |  |
| Majority | Not a multicultural agency. An agency for the culture. We are built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture. And when you move culture, you move product. Not a company with a mission. A mission with acompany: To accelerate the normalization of diverse faces powering the best creative companies in the world. Because when it’s normalized, you can see it. And when you can see it, you can be it. That is a generational legacy that is bigger than advertising. Not another coastal agency. An Atlanta agency. We are founded in the ATL, where the minority is the majority. Where local culture profoundly influences global pop culture. Where the Hollywood of the South collides with the Silicon Valley of the South. Atlanta culture drives black culture, which drives pop culture, which is America’s greatest renewable resource and global export. Not mediums deciding the best ideas. Ideas deciding the best medium. We ignite diverse lived experiences into cultural disruption that can take many forms, including: advertising, strategic planning, digital, branded entertainment, design, product innovation, experiences, art and activism. Our only agenda is that the best idea wins. (Yea this is a lot of site copy, thanks for persevering.) |  | Corporate Round | Jun 20, 2023 |  |
| PulPac | PulPac provides disruptive manufacturing technology for low-cost, high-performance fiber-based packaging. The Swedish company focuses on developing its dry-molded fiber technology for use as a viable, sustainable option for the packaging industry.PulPac allows its customers to replace single-use plastics with a sustainable and cost-competitivealternative globally. | $33.3M | Venture - Series Unknown | Nov 08, 2022 |  |
| Anzu.io | Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS,partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/ | $20M | Series B | Mar 30, 2022 |  |
| PulPac | PulPac provides disruptive manufacturing technology for low-cost, high-performance fiber-based packaging. The Swedish company focuses on developing its dry-molded fiber technology for use as a viable, sustainable option for the packaging industry.PulPac allows its customers to replace single-use plastics with a sustainable and cost-competitivealternative globally. | $4.2M | Venture - Series Unknown | Aug 31, 2021 |  |
| Anzu.io | Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS,partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/ | $9M | Series A | Feb 02, 2021 |  |
| Makers | Makers is an ecosystem that connects brands and the most important marketing leaders in Latim America. | $300K | Seed | Jan 10, 2020 |  |
| Anzu.io | Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS,partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/ | $6.5M | Series A | Aug 06, 2019 |  |

10 of 48 investments shown.

## Co-investors
- [BITKRAFT Ventures](https://shizune.co/investors/profile/bitkraft-ventures) — VC Fund, 4 deals together
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund, 3 deals together
- [DryFiber Holding](https://shizune.co/investors/profile/dryfiber-holding) — VC Fund, 3 deals together
- [Emmis Communications](https://shizune.co/investors/profile/emmis-communications) — VC Fund, 3 deals together
- [Hummer Winblad Venture Partners](https://shizune.co/investors/profile/hummer-winblad-venture-partners) — VC Fund, 3 deals together
- [NBCUniversal](https://shizune.co/investors/profile/nbcuniversal) — VC Fund, 3 deals together

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## FAQ

### What does WPP invest in?

WPP invests primarily in Advertising, Software and Analytics startups, most often at Funding Round and Corporate Round stage. Most of the 48 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is WPP's check size?

WPP typically joins rounds of $5M–$40M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds WPP participates in.

### How do I contact WPP?

Public channels for WPP include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at WPP?

The team at WPP includes Paul Richardson (Group Finance Director), Andrew Scott (Chief Operating Officer) and Eric Lau (Vice President, Strategic Partnerships), among 10 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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