# William MARLA

> William MARLA is a seed investor at Goodlord (London) backing FinTech and Financial Services. See 13 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Goodlord](https://shizune.co/investors/profile/goodlord)
- Location: London, United Kingdom
- Total investments: 13
- Last investment: May 2019
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/williamreeve/
- X (Twitter): http://twitter.com/wreeve

William MARLA is a seed investor at Goodlord in London focused on FinTech and Financial Services. William Reeve is a serial entrepreneur and business angel based in London. He serves as non-executive Director for a variety of high-growth businesses including DealChecker.co.uk, Graze, iAnnounce, True Knowledge, and Zoopla. William co-founded Fletcher Research in 1997, which rapidly became the UK's leading internet research business.He sold it to Forrester Research (NASDAQ:FORR) in 1999.William co-founded ScreenSelect in 2003. ScreenSelect grew rapidly and took over a variety of other businesses, before rebranding as LOVEFiLM.com in 2006. LOVEFiLM.com is now the leading international online film rental business. It is backed by Amazon.com, Arts Alliance, Balderton Capital, DFJ Esprit, and Index Ventures.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $219k–$2M |
| Series A | $2.3M–$4.3M |
| Series B | $6.5M–$20M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 6 | 46% |
| Financial Services | 3 | 23% |
| Information Technology | 3 | 23% |
| SaaS | 2 | 15% |
| Internet | 2 | 15% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 38% |
| Series B | 4 | 31% |
| Series A | 2 | 15% |
| Series C | 1 | 8% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 9 | 69% |
| Czech Republic | 1 | 8% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Twisto | Twisto is a payment app for the mobile-first era. Connected with a Mastercard and Apple Pay-compatible, the Twisto account enables customers to pay for their online purchases with just one click, deal with bills and invoices by taking a photo of them within the app, and pay just about anywhere else with the card, a special payment bracelet or ApplePay.On top of that, the account comes with the best exchange rate possible for international payments. Twisto aggregates the payments in a neatly designed mobile app, and customers pay them all at once at the end of each month. | $15.4M | Series B | May 09, 2019 |  |
| MoveWise | Movewise helps vendors sell properties at a high price. | $637K | Seed | Apr 25, 2019 |  |
| Onfido, an Entrust company | Onfido digitally proves a user’s real identity using AI technology, by verifying their photo ID and comparing it to their facial biometrics. It means users and businesses can verify their online identities anywhere and anytime, without compromising on experience, inclusion, privacy or security. Onfido powers over 1,500 fintech, banking, andmarketplace clients globally—helping them onboard more users while reducing risk. Identity underpins all transactions, and over the coming years, access to everything will be based on every user's ability to easily and securely prove their legal identity. This will change how we think of access—everything from opening a bank account to self-checking-in to a hotel, and ultimately voting. | $24.2M | Series C | Sep 27, 2017 |  |
| Smart Pension | Founded by experienced finance and technology professionals we are uniquely designed to support UK businesses. Our Master Trust is regulated by The Pensions Regulator and the company has been awarded a 5-star rating by independent reviewers for the past three years.Although relatively new to the UK pension market, we are proven innovators andpotential future leaders of the industry. In June 2018 we were named Master Trust Offering of the Year at the European Pension Awards. In the last 12 months, we were also voted FinTech Innovation of the Year and overall winners at the Digital Leaders Awards, as well as winning three ‘The Rewards’ Pension and Payroll Industry awards in one night, including best Workplace Pension Provider.Our Employee app will transform the future of pension saving for a new generation. It allows users to pick and choose the most suitable investment funds, track their pension balance in real-time on their phone and increase contribution levels when they can afford to do so - engaging people with their pensions like never before.For more information please visit www.SmartPension.co.uk. | $19.6M | Series B | Jun 05, 2017 |  |
| Smart | Smart develops software designed to provide a range of pension services, including providing its own pension scheme and developing custom enterprise software for international markets. Their goal is to transform retirement, savings, and financial well-being for people of all ages all over the world. | $19.6M | Series B | Jun 05, 2017 |  |
| Tide | Tide is a business finance platform supplying a range of tools to handle company financial operations. It provides business accounts, invoicing, expense management, accounting integrations, payroll, and tools for savings and payments. Tide enables business registration, offers plans suited to different business sizes, and facilitates access tobusiness loans and credit services. It allows users to make and receive payments, set up virtual or physical cards, issue invoices and connect with accounting systems. It also includes support services like fraud protection, help center resources, and business tips. | $2M | Seed | Jul 25, 2016 |  |
| Smart Pension | Founded by experienced finance and technology professionals we are uniquely designed to support UK businesses. Our Master Trust is regulated by The Pensions Regulator and the company has been awarded a 5-star rating by independent reviewers for the past three years.Although relatively new to the UK pension market, we are proven innovators andpotential future leaders of the industry. In June 2018 we were named Master Trust Offering of the Year at the European Pension Awards. In the last 12 months, we were also voted FinTech Innovation of the Year and overall winners at the Digital Leaders Awards, as well as winning three ‘The Rewards’ Pension and Payroll Industry awards in one night, including best Workplace Pension Provider.Our Employee app will transform the future of pension saving for a new generation. It allows users to pick and choose the most suitable investment funds, track their pension balance in real-time on their phone and increase contribution levels when they can afford to do so - engaging people with their pensions like never before.For more information please visit www.SmartPension.co.uk. | $4.3M | Series A | Jun 03, 2016 |  |
| Satago | Based in London, England, Satago offers a cashflow solution that gets businesses paid faster, identifies risk, and advances payment on overdue invoices. It connects into companies' accounting software after which it automates the process of chasing customers for payment, helping them create automatic invoices, reminders and payment requests,as well as integrated credit reporting so users can see what payments are at risk. Satago also has credit data on companies to help educate users about who are good customers, and who should maybe be avoided. | $1M | Seed | May 14, 2014 |  |
| SportPursuit | SportPursuit is the UKs first sport-specific flash sales website featuring top quality sports products and services from the world's best brands. During their 7 days flash sales, members receive exclusive access to sales at up to 70% off RRP in a fun, content rich, personalised environment.SportPursuit works very closely with its brandpartners to help enhance their brand image through push marketing to their large targeted member base of sports enthusiasts, encouraging brand engagement and trial. | $6.5M | Series B | Feb 09, 2014 |  |
| Thread | Thread operates as an online personal styling platform designed to help men find clothes. The platform offers a combination of human stylist and machine learning algorithms, where they receive personalized information from human stylists and suggestions from an algorithm that understands the customer's preferences over time, helping men todress well without having to go shopping. |  | Seed | Dec 01, 2013 |  |

10 of 13 investments shown.

## Co-investors
- [Molten Ventures](https://shizune.co/investors/profile/draper-esprit) — VC Fund, 2 deals together
- [Graze](https://shizune.co/investors/profile/graze) — VC Fund, 2 deals together
- [LOVEFiLM](https://shizune.co/investors/profile/lovefilm) — VC Fund, 2 deals together
- [Crane Venture Partners](https://shizune.co/investors/profile/crane-venture-partners) — VC Fund, 1 deal together
- [CE Innovation Capital](https://shizune.co/investors/profile/creditease-fintech-investment-fund) — VC Fund, 1 deal together
- [E-Merge](https://shizune.co/investors/profile/emerge) — VC Fund, 1 deal together

## About Goodlord

VC Fund · London, United Kingdom

Goodlord offers the cloud-based software to help estate agents, landlords, and tenants manage the rental process.Its cloud-based software digitizes tenancy creation and progression, allowing Goodlord to cut pointless, time-consuming administration for agents while transforming the tenant and landlord experience. Goodlord also provides ashop-front for agents to easily offer services that provide more value to their tenants and landlords, such as insurance and utility services.Philip Mundy, Richard White, and Tom Mundy founded the company in 2014. It was established in London, England.

5 contacts available at Goodlord.

| Name | Title | Profile |
| --- | --- | --- |
| Alex Gidei | Software Engineer | https://shizune.co/investors/profile/alex-gidei |
| Costas Frangeskou | Director of Sales | https://shizune.co/investors/profile/costas-frangeskou |
| Dominik Matyka | Founding Investor | https://shizune.co/investors/profile/dominik-matyka |
| Donovan Frew | Chief Technology Officer | https://shizune.co/investors/profile/donovan-frew |
| Matt Chatters | Finance Director | https://shizune.co/investors/profile/matt-chatters |

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## FAQ

### What does William MARLA invest in?

William MARLA invests primarily in FinTech, Financial Services and Information Technology startups, most often at Seed and Series B stage. Most of the 13 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is William MARLA's check size?

William MARLA typically joins rounds of $219k–$2M at Seed, $2.3M–$4.3M at Series A and $6.5M–$20M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds William MARLA participates in.

### When did William MARLA last invest?

The most recent investment recorded for William MARLA closed in May 2019. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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