# Will Martin

> Will Martin is a seed investor at Portfolio Ventures backing Software and Financial Services. See 104 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Portfolio Ventures](https://shizune.co/investors/profile/portfolio-ventures)
- Location: London, United Kingdom
- Total investments: 104
- Last investment: Sep 2025
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://uk.linkedin.com/in/wjlmartin
- X (Twitter): https://twitter.com/portvent
- Website: http://portfolio.ventures/

Will Martin is a seed investor at Portfolio Ventures in London focused on Software and Financial Services. Will Martin - Founder and Director @ Portfolio Ventures

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $856k–$5.5M |
| Series A | $2.2M–$11M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 26 | 25% |
| Financial Services | 26 | 25% |
| FinTech | 22 | 21% |
| Artificial Intelligence | 19 | 18% |
| SaaS | 16 | 15% |

146 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 62 | 60% |
| Series A | 13 | 13% |
| Funding Round | 12 | 12% |
| Pre-Seed | 9 | 9% |
| Angel | 2 | 2% |

8 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 90 | 87% |
| United States | 2 | 2% |
| Japan | 1 | 1% |
| Isle of Man | 1 | 1% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Yaso | Kuai Commerce is a social commerce solutions for brand acceleration. | $11.1M | Series A | Sep 21, 2025 |  |
| Firenze | Firenze aims to expand financial services by extending investment-backed lending to a wider audience, recognizing its importance in wealth creation and preservation. The founding team aims to democratize Lombard lending, making it accessible to all, while focusing on mass affluent clients. | $3.2M | Seed | Mar 26, 2025 |  |
| Burbank | Burbank's technology creates the most seamless customer experience by enabling authentication of users anytime, at any time, using the widely known "Tap and PIN." Burbank gives companies the ability to produce the remarkable. | $6.5M | Seed | Mar 25, 2025 |  |
| Swap | Swap is a software company that specializes in returns, exchanges, and funding for e-commerce. | $40M | Series B | Mar 04, 2025 |  |
| Bourn | Bourn's technology is designed to automate cash flow management, offering SMEs fast access to capital. | $1.9M | Seed | Feb 26, 2025 |  |
| Prosper | Prosper's offering includes fee-free investments in public market index funds, including fund fees, as well as SIPP and ISA wrappers. | $5M | Seed | Jan 29, 2025 |  |
| Jove Insurance | Jove is an insurtech company to provide flexible bundled insurance for contractors and freelancers | $4.5M | Seed | Nov 29, 2024 |  |
| Heim Health | Heim Health is a healthcare firm using technology to deliver scalable, community-based solutions. | $2.8M | Seed | Nov 19, 2024 |  |
| Passionfruit | Passionfruit is bringing together the next generation of leading independent marketing talent and providing a digital home where they can work, learn and earn, so startups and enterprises can work with them on-demand. | $9M | Series A | Jul 23, 2024 |  |
| Made With Intent | Made With Intent is a segmentation tool that allows data-driven retailers to quickly discern and target customer intent while optimizing marketing strategies. It enables retailers to interact successfully and increase conversions in today's competitive market context. | $1.9M | Seed | May 02, 2024 |  |

10 of 104 investments shown.

## Co-investors
- [Haatch](https://shizune.co/investors/profile/haatch) — VC Fund, 11 deals together
- [Playfair Capital](https://shizune.co/investors/profile/playfair-capital) — VC Fund, 9 deals together
- [Seedcamp](https://shizune.co/investors/profile/seedcamp) — VC Fund, 7 deals together
- [Force Over Mass Capital](https://shizune.co/investors/profile/force-over-mass-capital) — VC Fund, 6 deals together
- [Form Ventures](https://shizune.co/investors/profile/form-ventures) — VC Fund, 5 deals together
- [Ascension](https://shizune.co/investors/profile/ascension-ventures-limited) — VC Fund, 4 deals together

## About Portfolio Ventures

VC Fund · London, United Kingdom

Portfolio Ventures was founded in October 2014 by Will Martin and Will Brooks. They have been involved in raising funding for over 120 early stage companies.They set up Portfolio Ventures to work with high-quality UK startups that have already achieved early traction, are ready to scale and will benefit from access to their network ofsophisticated private and professional investors.

2 contacts available at Portfolio Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Will Martin | Founder and Director | https://shizune.co/investors/profile/will-martin-2 |
| Will Brooks | Founder & Director | https://shizune.co/investors/profile/will-brooks |

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### Similar stage
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### Similar country
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## Featured in investor lists
- [All Angel Investors in United Kingdom](https://shizune.co/investors/angel-investors-united-kingdom)
- [All Angel Investors in Europe](https://shizune.co/investors/angel-investors-europe)
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- [SaaS Angel Investors in United Kingdom](https://shizune.co/investors/saas-angel-investors-united-kingdom)
- [SaaS Angel Investors in Europe](https://shizune.co/investors/saas-angel-investors-europe)
- [Software Angel Investors in Europe](https://shizune.co/investors/software-angel-investors-europe)

## FAQ

### What does Will Martin invest in?

Will Martin invests primarily in Software, Financial Services and FinTech startups, most often at Seed and Series A stage. Most of the 104 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Will Martin's check size?

Will Martin typically joins rounds of $856k–$5.5M at Seed and $2.2M–$11M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Will Martin participates in.

### When did Will Martin last invest?

The most recent investment recorded for Will Martin closed in Sep 2025. Shizune tracks 104 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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