# William Adams

> William Adams is a seed investor at The Black Eyed Peas backing Information Technology and Music. See 12 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [The Black Eyed Peas](https://shizune.co/investors/profile/the-black-eyed-peas)
- Location: London, United Kingdom
- Total investments: 12
- Last investment: Jul 2026
- Lead investor: 0%
- Last updated: Aug 2026
- X (Twitter): https://twitter.com/iamwill
- Website: http://will.i.am/
- Facebook: https://www.facebook.com/william/

William Adams is a seed investor at The Black Eyed Peas in London focused on Information Technology and Music. William Adams, is a multi-faceted entertainer and creative innovator, and a seven-time Grammy Award winner. Known for his work with The Black Eyed Peas, who have sold 31 million albums and 58 million singles worldwide, he also works with some of the industry’s biggest names including Michael Jackson, Rihanna, Usher, Nicki Minaj, Britney Spears,David Guetta, and film composer Hans Zimmer.i.am+ is the developer of the dial, the first smart band device with an onboard, untethered mobile phone capability powered by AneedA, and Artificial Intelligence (AI)-focused operating system.  Fusing the worlds of technology and fashion, will.i.am and team also developed i.am+ EPs Bluetooth Wireless Headphone.  EPs feature magnetic earpieces, when clipped together, transform the listening device into a stylish necklace made of spun metal and woven fabric that incorporates a microphone connected to AneedA for making calls and finding music, both hands-free.Frontman and founder of The Black Eyed Peas will.i.am has released three songs from his upcoming solo cd, #willpower on Interscope Records, due out in April, 2013. The three singles from the cd released in 2012 were: “This is Love” featuring Eva Simons; and “Scream & Shout” that has gone to number one on iTunes and radio play charts in dozens of countries. In 2013, he released his latest single “#ThatPower” featuring Justin Bieber. will.i.am is the first recording artist to send a song to Mars in conjunction with NASA’s Curiosity Mars Space Lab. Space and music industry firsts were achieved on August 28, 2012 when “Reach For The Stars (Mars Edition)” was played back from Mars during a youth education event hosted by NASA’s Jet Propulsion Laboratory.His songs and imagery have entertained and inspired millions, and the power of his words resonated deeply in his song “Yes They Can” that mobilized an entire generation to action during the 2008 presidential campaign. Demonstrating that music, brands and causes can be intertwined to entertain and inform, “Yes They Can” garnered an Emmy Award for “Best New Approaches in Daytime Entertainment” as well as a CLIO award in the Interactive category.In addition to his music career, will.i.am is very active in front of, and behind the camera. His educational TV special “i.am.mars: Reach For The Stars”, a behind-the-scene look at the artistic and scientific elements involved in sending a song to Mars aired on Discovery’s SCIENCE Channel in August, 2012. In 2011, will.i.am executive produced and starred in his first prime time TV special “i.am FIRST: Science is Rock and Roll” to get young people excited about math and science education, as well as technology and science-related careers. In front of the camera, will.i.am returned in 2013 for a second season as a Coach on reality TV hit show “The Voice” UK on BBC One.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3M–$15M |
| Series A | $5M–$38M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Information Technology | 4 | 33% |
| Music | 2 | 17% |
| Software | 2 | 17% |
| Blockchain | 2 | 17% |
| Cryptocurrency | 2 | 17% |

40 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 33% |
| Series A | 4 | 33% |
| Pre-Seed | 1 | 8% |
| Series C | 1 | 8% |
| Series E | 1 | 8% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 5 | 42% |
| Sweden | 2 | 17% |
| Brazil | 1 | 8% |
| Canada | 1 | 8% |
| Israel | 1 | 8% |

6 countries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Neko Health | Neko Health is a Swedish health-tech business. Its ambition is to build a healthcare system that can help people stay healthy by focusing on prevention and early detection. Neko has created a new medical scanning technology concept that allows for comprehensive and non-invasive health data collection that is both convenient and economical for thegeneral people. | $700M | Series C | Jul 15, 2026 |  |
| BrandLovrs | BrandLovrs provides a one-of-a-kind model for gamifying influencer marketing campaigns Brands may use the BrandLovrs platform to collaborate with a large number of producers for scalable and gamified influencer marketing. | $2M | Pre-Seed | Apr 19, 2023 |  |
| Cent | At Cent, we build tools to address the biggest challenges for creatives of all types: aggregating audience, managing distribution, retaining ownership of intellectual property, and monetization.OUR MISSION IS TO ENABLE ANYONE TO MAKE A CREATIVE INCOME.Cent is 100% ad-free. We first launched in 2017 as a social network and informal platform forcreative experimentation. Our original blogging service lives on today as the Community section of our website.In 2020 — as an experiment to show that creative content originally published off the blockchain can be monetized on chain — Cent created Valuables, a marketplace where iconic tweets can be auctioned as NFTs. Jack Dorsey famously sold his first tweet on Valuables for $2.9M USD.Cent Pages, our premium NFT-publishing product, launched in 2022, providing creators with personalized, branded pages that can be customized and styled to suit individual needs. Pages empower creators to build and manage audiences of direct subscribers and notify those subscribers of each new NFT release, with just a few clicks, and no technical knowledge required. | $3M | Seed | Aug 05, 2021 |  |
| VersusGame | VersusGame is a global entertainment mobile gaming product that allows users to put their knowledge of mainstream culture to good use. Thousands of creators and brands, not to mention countless everyday people, have used the platform to drive excitement with an interactive audience actively participating because VersusGames gives them value fortheir time.VersusGame gives creators and brands the platform to promote interactive content to millions of people at once while giving them the chance to play games in 1v1 pairs and gain cash and prizes when they win. VersusGame is the number one prediction platform in the world and is played via the VersusGame app, mobile website, Snapchat and Instagram. | $3M | Seed | Aug 04, 2021 |  |
| Impossible Foods | Impossible Foods focuses on developing plant-based substitutes for meat, dairy, and fish products. It selects specific proteins and nutrients from greens, seeds, and grains to recreate the experience of meats and dairy products. Founded by Patrick Brown and Monte Casino in 2011, Impossible Foods is headquartered in Redwood City, California. | $500M | Series F | Mar 16, 2020 |  |
| Stradigi AI | Stradigi AI is an Artificial Intelligence SaaS company that accelerates time-to-value for data-driven decisions across all business functions. The Kepler AI business platform puts AI capability within reach of business users for game-changing, measurable insights. Any company with data can access automated machine learning workflows to create aproject lifecycle that speeds and scales AI deployment. | $38M | Series A | Nov 12, 2019 |  |
| Impossible Foods | Impossible Foods focuses on developing plant-based substitutes for meat, dairy, and fish products. It selects specific proteins and nutrients from greens, seeds, and grains to recreate the experience of meats and dairy products. Founded by Patrick Brown and Monte Casino in 2011, Impossible Foods is headquartered in Redwood City, California. | $300M | Series E | May 01, 2019 |  |
| Penrose Studios | Penrose is focused on augmented and virtual reality storytelling. Through the process of creation with world class storytellers and technologists, Penrose is inventing and defining the language of real-time cinema for AR and VR. The company is headquartered in San Francisco, California, United States. | $10M | Series A | Jul 11, 2018 |  |
| Honest Dollar | A new stealth startup founded by some of the most innovative individuals in the technology and Financial Services industries. What are we doing? Well it wouldn't be much of a stealth startup if we told you that in the "Company Description. | $3M | Seed | Oct 02, 2015 |  |
| Music Messenger | Shellanoo Group is a technology company specializing in mobile applications, Internet related services and interactive artificial intelligence with cognitive solutions.Introducing a modern way to invest in technology. Shellanoo Group offers investors the range of a diversified IT portfolio with the simplicity of investing in a single company.Shellanoo Group builds, operates and manages products and services that challenge the status quo, all of which are wholly owned by the Company.Founded in mid-2014 in Israel, Shellanoo Group has grown into one of Israel’s more appealing technology firms, combining both business expertise and technological strength. | $5M | Series A | Aug 01, 2014 |  |

10 of 12 investments shown.

## Co-investors
- [O.G. Venture Partners](https://shizune.co/investors/profile/o-g-venture-partners) — VC Fund, 2 deals together
- [Temasek](https://shizune.co/investors/profile/temasek) — VC Fund, 2 deals together
- [Viking Global Investors](https://shizune.co/investors/profile/viking-global-investors) — VC Fund, 2 deals together
- [4equity - Media Ventures](https://shizune.co/investors/profile/4equity-media-ventures) — VC Fund, 1 deal together
- [Ethos Family Office](https://shizune.co/investors/profile/almanack-family-office) — VC Fund, 1 deal together
- [Ambridge Capital](https://shizune.co/investors/profile/ambridge-capital) — VC Fund, 1 deal together

## About The Black Eyed Peas

VC Fund · Georgia, United States

THE BLACK EYED PEASTHE E.N.D.They are the best selling hip-hop group in music today, having sold over 26 million albums worldwide. In fact, they are one of the planet's most popular artists, and have toured more countries than any other artist. will.i.am is not only the group's lead MC and its creative engine, but also an fashiondesigner, actor, social activist, and incredibly sought-after producer who has worked with everyone from U2 to Nas to Flo Rida.The group's singing sensation, Fergie, has, in just a few short years, evolved into an actress, spokeswoman and fashion icon. Taboo and apl.de.ap, who started the group with will.i.am in the early ‘90s, have served as cultural ambassadors and have extended their hands into the worlds of acting and philanthropy. And together, the four parts of The Black Eyed Peas have grown the group into an unparalleled story of accomplishment.But now, the moment has come for The E.N.D.No, it is not time for The Black Eyed Peas to call it quits. The E.N.D. is The Energy Never Dies, the fifth studio album from the Los Angles-based quartet, and the group's most adventurous-sounding effort to date. It is an album that has the unmistakable club bounce and playful lyrical fervor fans have come to expect from the Black Eyed Peas. But it is also an album inspired by the underground world of electro and rock-infused house music, artists like Boyz Noize and DJ David Guetta (who both appear on The E.N.D.), Justice and A-Trak, and a world populated by raucous, all-night dance parties that are bubbling right now in every major city around the globe.The end is more than just a new sound for BEP, says will.i.am. He describes the album's title as not about anything ending at all, but about the transformation of energy at a time of change. "We are in the middle of a really defining time right now," he says. "It's the end of the traditional era of how we experience and consume music and media.It's the end of the stereotype that we could never have a black President. It's the end of the usual ways of receiving information. But it's also the beginning of a whole new cultural birth. So the title, The E.N.D. is not just about a new Black Eyed Peas sound but a celebration that change is happening.

1 contacts available at The Black Eyed Peas.

| Name | Title | Profile |
| --- | --- | --- |
| William Adams | Founder | https://shizune.co/investors/profile/will-i-am |

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## FAQ

### What does William Adams invest in?

William Adams invests primarily in Information Technology, Music and Software startups, most often at Seed and Series A stage. Most of the 12 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is William Adams's check size?

William Adams typically joins rounds of $3M–$15M at Seed and $5M–$38M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds William Adams participates in.

### When did William Adams last invest?

The most recent investment recorded for William Adams closed in Jul 2026. Shizune tracks 12 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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