# Will Clark

> Will Clark is a seed investor at NPIF – Mercia Equity Finance (Chester) backing Software and SaaS. See 12 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [NPIF – Mercia Equity Finance](https://shizune.co/investors/profile/mercia-equity-finance)
- Location: Chester, United Kingdom
- Total investments: 12
- Last investment: May 2026
- Lead investor: 67%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/will-clark-64154734/

Will Clark is a seed investor at NPIF – Mercia Equity Finance in Chester focused on Software and SaaS. Will joined the Group in 2011, and has over 16 years' experience in venture capital. He is joint Fund Manager for the £57.5m NPIF - Mercia Equity Team which provides support for entrepreneurs to build high-growth innovative companies. The Fund can provide risk capital for new and early-stage startups, both tech and non-tech, together withscale-up capital for ambitious, established growth businesses located throughout Yorkshire, Humber and the Tees Valley. He also has overall responsibility for the North West Fund for Venture Capital and the Mezzanine portfolio.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 5 | 42% |
| SaaS | 2 | 17% |
| Computer | 2 | 17% |
| Geospatial | 2 | 17% |
| Machine Learning | 2 | 17% |

27 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 42% |
| Venture - Series Unknown | 2 | 17% |
| Series A | 1 | 8% |
| Funding Round | 1 | 8% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Envoke | Envoke virtual demo technology assists employees across the organization in qualifying sales leads, training staff, and providing worldwide assistance to maintenance teams. | $2.2M | Seed | May 12, 2026 |  |
| Envoke | Envoke virtual demo technology assists employees across the organization in qualifying sales leads, training staff, and providing worldwide assistance to maintenance teams. | $1.3M | Seed | May 19, 2025 |  |
| Salesfire | Salesfire renders website conversion, online retail tools, machine learning, saas, email, site search and e-commerces services. | $3.5M | Venture - Series Unknown | Nov 12, 2024 |  |
| Pimberly | Pimberly is an innovative, cloud-based, SaaS PIM (Product Information Management), DAM (Digital Asset Management) and Workflow platform. It has been designed to handle unlimited numbers of SKUs and data feeds so is perfect for manufacturers, distributors and retailers. Pimberly seamlessly manages all product data, assets and attributes within afast, scalable, modern browser experience. This enables you to have automatic interfaces with suppliers, customers, resellers, websites, new routes to market and internal systems. | $5.1M | Venture - Series Unknown | Feb 26, 2024 |  |
| Pivigo | Data is and will continue to change our lives. It is generated by us, for us and around us. What will be your role in harnessing it and understanding its value? At Pivigo, we love data, and we are passionate about supporting and connecting people. We support our client organisations with access to the best and brightest freelance data scientistsglobally, to work on short term projects. We also run Europe's largest data science training programme S2DS - Science to Data Science. Over the past six years, we have completed over 170 projects with clients such as Royal Mail, AstraZeneca, British Gas, Barclays, M&S and PwC. | $1.8M | Seed | Jan 31, 2023 |  |
| Slingshot Simulations | Slingshot Simulations a provider of cutting-edge technologies and services, offering scalable simulation and Digital Twin solutions for businesses of all sizes. | $3.7M | Series A | Jan 24, 2023 |  |
| Salesfire | Salesfire renders website conversion, online retail tools, machine learning, saas, email, site search and e-commerces services. | $2.6M | Venture - Series Unknown | Nov 07, 2022 |  |
| SatSense | SatSense provides precise and up-to-date deformation monitoring services using data from satellite radar. Founded by leading academics, Professors Andy Hooper and Tim Wright at the University of Leeds, SatSense offers deformation data at a far greater level of accuracy and granularity compared with other data suppliers.Our ServicesWe helpprotect the things that matter most to people – monitoring potentially harmful movement of large-scale infrastructure such as rail, roads, pipelines and property - and the ground around it. We can conduct historical analyses or ongoing monitoring. | $2.1M | Seed | Apr 13, 2021 |  |
| Slingshot Simulations | Slingshot Simulations a provider of cutting-edge technologies and services, offering scalable simulation and Digital Twin solutions for businesses of all sizes. | $2.1M | Seed | Jan 29, 2021 |  |
| The Link App | The Link App is a smart, fully-featured platform that reinvents client experience across professional services. The company drives businesses forward through on-demand and secure communications between legal professionals and their clients and this is achieved through improving the firm’s client relationships with secure messaging, case tracking,and document sharing. It tackles the stigma that technology damages personal customer service with an app that enables customer experience.The Link App was founded in 2014 and is headquartered in Manchester, United Kingdom. | $450K | Seed | Aug 03, 2018 |  |

10 of 12 investments shown.

## Co-investors
- [Finance Yorkshire](https://shizune.co/investors/profile/finance-yorkshire) — VC Fund, 2 deals together
- [Foresight Group](https://shizune.co/investors/profile/foresight-group) — VC Fund, 1 deal together
- [Northern Gritstone](https://shizune.co/investors/profile/northern-gritstone) — VC Fund, 1 deal together
- [Northern Powerhouse Investment Fund](https://shizune.co/investors/profile/northern-powerhouse-investment-fund) — VC Fund, 1 deal together
- [The Future Fund](https://shizune.co/investors/profile/the-future-fund) — VC Fund, 1 deal together

## About NPIF – Mercia Equity Finance

VC Fund · Henley In Arden, United Kingdom

Mercia Equity Finance is a regional investor that focuses initially on uncovering the hidden value. It uses both of its managed funds and its proprietary capital to invest across four distinct asset classes: venture, private equity, and debt, referred to as their 'Complete Capital Solution’. It aspires to be the first choice for investors,investees, and employees, and, by aspiring to be the first choice, they believe that Mercia will deliver superior returns for business owners, shareholders, and fund investors alike.

2 contacts available at NPIF – Mercia Equity Finance.

| Name | Title | Profile |
| --- | --- | --- |
| Robert Hornby | Investor | https://shizune.co/investors/profile/robert-hornby-a64a |
| Will Clark | Fund Manager | https://shizune.co/investors/profile/will-clark-4f69 |

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### Similar stage
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## FAQ

### What does Will Clark invest in?

Will Clark invests primarily in Software, SaaS and Computer startups, most often at Seed and Venture - Series Unknown stage. Most of the 12 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Will Clark last invest?

The most recent investment recorded for Will Clark closed in May 2026. Shizune tracks 12 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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