# Wheelhouse 360 Partners

> Wheelhouse 360 Partners is a VC fund backing E-Commerce and Retail. See 33 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 33
- Last investment: Oct 2024
- Lead investor: 3%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/wheelhouse-group-llc/
- Website: https://wheel-house.com/#wheelhouse_360

Wheelhouse 360 Partners is a VC fund in New York focused on E-Commerce and Retail. At the nexus of content x commerce, WHEELHOUSE 360 directly invests in and incubates high-growth technology & consumer-facing businesses. Through WHEELHOUSE Entertainment’s TV content production, WHEELHOUSE Labs’ marketing and creative, WHEELHOUSE DNA’s digital capabilities and The Wheelhouses’ talent community, the 360 team provides capitaland brand building execution to its portfolio companies.

## Contacts

5 contacts available for Wheelhouse 360 Partners. Shizune tracks 5 team members at Wheelhouse 360 Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/wheelhouse-62ab?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 6 | 18% |
| Retail | 4 | 12% |
| Fitness | 4 | 12% |
| Wellness | 4 | 12% |
| Fashion | 3 | 9% |

47 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 9 | 27% |
| Series B | 5 | 15% |
| Seed | 3 | 9% |
| Series C | 3 | 9% |
| Convertible Note | 3 | 9% |

6 stages tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Michael Anderson | Principal | 0 | https://shizune.co/investors/profile/michael-anderson-ca74 |
| Doug Elser | Analyst | 0 | https://shizune.co/investors/profile/doug-elser-06a1 |
| Hailey Foreman | Senior Associate | 0 | https://shizune.co/investors/profile/hailey-foreman-daa4 |
| Michael Salerno | Principal | 0 | https://shizune.co/investors/profile/michael-salerno-9409 |
| Tamerat Mulugeta | Associate | 0 | https://shizune.co/investors/profile/tamerat-mulugeta |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Ozlo Sleep | Ozlo Sleep is a science-driven sleep and audio technology company that supports and simplifies sleep rituals for clinical benefits, without the use of medication. | $12M | Venture - Series Unknown | Oct 22, 2024 |  |
| Homage | HOMAGE turns back the clock with shout outs to eclectic moments and personalities in sports, music, politics and popular culture. From Babe Ruth to Larry Bird, our clothing tell stories of triumph, individualism and hustle, preserving the old school and creating new legacies. |  | Venture - Series Unknown | Sep 30, 2024 |  |
| Invisible Universe | Invisible Universe is an internet-first animation studio that develops original character IP on social media and web3 platforms. Its mission is to create the next household name animated franchises faster and more economical than traditional models. We believe the next generation of animated franchises will be born on the internet. | $12M | Series A | Aug 11, 2022 |  |
| Jinx | Jinx is a dog wellness brand that primarily sells dog foods online. It delivers optimal nutritional health dogs need to eat a high-quality protein medley from both animal and plant sources in the right proportions. Jinx online shop provides nutrition options with purposeful ingredients that they can recognize.The company was founded in 2019 witha mission to build a community of like-minded dog parents that take pride in how they care and connect with their fur babies. | $28M | Series A | Nov 16, 2021 |  |
| Jinx | Jinx is a dog wellness brand that primarily sells dog foods online. It delivers optimal nutritional health dogs need to eat a high-quality protein medley from both animal and plant sources in the right proportions. Jinx online shop provides nutrition options with purposeful ingredients that they can recognize.The company was founded in 2019 witha mission to build a community of like-minded dog parents that take pride in how they care and connect with their fur babies. |  | Series A | Nov 09, 2021 |  |
| Rally | Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present.The company is driven by a mission todemocratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York. | $15M | Series B | Oct 13, 2021 |  |
| Athletic Brewing | Athletic Brewing is a food and beverage company that specializes in brewing, healthy living, organic, e-commerce, and direct-to-consumer. It manufactures non-alcoholic craft beer. The company was founded in 2017 and is headquartered in Stratford, Connecticut. |  | Series C | Sep 24, 2021 |  |
| Owl's Brew | Brew Lab Tea creates all-natural loose leaf tea blends, carefully crafted in NYC. Founded in 2013, by tea sommelier Jennie Ripps and Maria Littlefield, Owl's Brew sells two product lines. Owl's Brew Mixer, tea-based craft cocktail mixers, and Owl's Brew Boozy Tea. | $9.2M | Series A | Aug 30, 2021 |  |
| Rally | Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present.The company is driven by a mission todemocratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York. |  | Series B | Jul 21, 2021 |  |
| Rally | Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present.The company is driven by a mission todemocratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York. | $30M | Series B | May 17, 2021 |  |

10 of 33 investments shown.

## Co-investors
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund, 3 deals together
- [TCG](https://shizune.co/investors/profile/the-chernin-group-llc) — VC Fund, 3 deals together
- [35V](https://shizune.co/investors/profile/35v) — VC Fund, 2 deals together
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund, 2 deals together
- [Animal Capital](https://shizune.co/investors/profile/animal-capital) — VC Fund, 2 deals together
- [Tastemaker Capital](https://shizune.co/investors/profile/astemaker-capital) — VC Fund, 2 deals together

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- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Wheelhouse 360 Partners invest in?

Wheelhouse 360 Partners invests primarily in E-Commerce, Retail and Fitness startups, most often at Series A and Series B stage. Most of the 33 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Wheelhouse 360 Partners?

Public channels for Wheelhouse 360 Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Wheelhouse 360 Partners?

The team at Wheelhouse 360 Partners includes Michael Anderson (Principal), Doug Elser (Analyst) and Hailey Foreman (Senior Associate). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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