# West Coast Capital

> West Coast Capital is a VC fund backing E-Commerce and Advertising. See 16 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Dundonald, United Kingdom
- Total investments: 16
- Last investment: Jul 2023
- Lead investor: 63%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/west-coast-capital-usc-limited
- Website: http://www.westcoastcapital.co.uk

West Coast Capital is a Private Equity Partnership that backs strong management teams in the retail, brands and property arenas. They are to take significant equity positions in order to accelerate growth by funding both expansion and consolidation in these principal markets.

## Contacts

5 contacts available for West Coast Capital. Shizune tracks 4 team members at West Coast Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/west-coast-capital?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 19% |
| Advertising | 3 | 19% |
| Retail | 2 | 13% |
| Internet | 2 | 13% |
| Software | 2 | 13% |

24 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 25% |
| Series B | 4 | 25% |
| Series A | 2 | 13% |
| Series C | 2 | 13% |
| Funding Round | 2 | 13% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 5 | 31% |
| United States | 4 | 25% |
| Canada | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Paul Davidson | Partner | 5 | https://shizune.co/investors/profile/paul-davidson |
| Sir Tom Hunter | Founding Partners | 3 | https://shizune.co/investors/profile/sir-tom-hunter |
| James McMahon | Founding Partners | 0 | https://shizune.co/investors/profile/jim-mcmahon |
| Sharon Seales | Chief Operating Officer | 0 | https://shizune.co/investors/profile/sharon-seales-970d |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Ellipses Pharma | Ellipses Pharma is a drug development business specializing in the creation of novel cancer drugs and therapies. Ellipses invests in cancer assets, not companies. Its goal is to bring these exceptional assets into the clinic as soon as possible in order to create more possibilities, run more studies, and save more lives. |  | Private Equity | Jul 10, 2023 |  |
| Abound | Abound is super app where money, commerce and content transcend geographical boundaries. |  | Seed | Jan 01, 2023 |  |
| Blippar | Blippar is a technology company specializing in Augmented Reality and Computer Vision (AI). Blippar’s vision is to enhance everyday life with Augmented Reality and give you more from the world you see – more entertainment, more information, more value.Since 2011, Blippar has been pushing the boundaries of what is possible in AR and has helpedthousands of brands, retailers and agencies use AR /AI across the consumer journey to deepen customer engagement, drive footfall and increase sales. Blippar gives access to an AR ecosystem with products and professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client's own app or rich media banners (no app required).Blippar's technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences.Blippar has been recognized as one of the fastest growing companies by CNN, Forbes, etc. and listed 3 years in a row on CNBC's list of most disruptive companies as well as named top Business Innovator by Bloomberg and most innovative AR/VR company by Fast Company.Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames. | $5M | Seed | Mar 23, 2021 |  |
| TVSquared | TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact,measure outcomes and optimize performance across TV content everywhere. | $5.5M | Series C | May 01, 2019 |  |
| Wormhole Labs | Wormhole Labs Inc.™ has developed and patented a globally scalable new technology platform called Wormhole™, which allows people and businesses anywhere in the world to ‘teleport’ to each other to interact, socialize, play and shop, as if they are actually present and physically walking around anywhere in the world. | $8M | Seed | Mar 27, 2019 |  |
| TVSquared | TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact,measure outcomes and optimize performance across TV content everywhere. | $8.4M | Series B | Apr 09, 2018 |  |
| TVSquared | TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact,measure outcomes and optimize performance across TV content everywhere. | $6.5M | Series A | Feb 20, 2017 |  |
| TVSquared | TVSquared is the global leader in TV attribution, bringing scale, speed, control and accuracy to advertisers in more than 70 countries. Powered by viewership and response data from millions of households and billions of ad impressions, the ADvantage analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact,measure outcomes and optimize performance across TV content everywhere. | $2.9M | Seed | Aug 08, 2016 |  |
| DynamicAction | DynamicAction is the advanced analytics solution specifically built for eCommerce, store, and omnichannel retail teams to take action at the speed of Amazon.Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 1,000 proprietary algorithms to pinpoint margin-eating disconnects inthe business, prescribe precise actions and accurately rank those actions by financial impact. DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store. Retailers across the globe, including Farfetch, Wehkamp, Mulberry, Cole Haan and El Corte Ingles rely on DynamicAction to run more efficient organizations, sell more at full price, mitigate markdowns, reduce waste, capitalize on demand and increase profit.Forrester Research recently recommended DynamicAction as the key prescriptive analytics technology to replace predictive analytics in retail, and the National Retail Federation named DynamicAction the 2017 Digital Commerce Startup of the Year for its ability to "significantly improve or radically alter how retailing is done." Analyst firm Frost & Sullivan declared that by utilizing DynamicAction, “There’s a new way to run retail organizations with a clear understanding of data and immediate actions to improve performance. DynamicAction has Moneyballed retail.”Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us atwww.DynamicAction.com and @DynamicAction on Twitter. | $15M | Series B | Jul 28, 2016 |  |
| DynamicAction | DynamicAction is the advanced analytics solution specifically built for eCommerce, store, and omnichannel retail teams to take action at the speed of Amazon.Connecting and analyzing millions of data points from every part of the retail organization, DynamicAction uses more than 1,000 proprietary algorithms to pinpoint margin-eating disconnects inthe business, prescribe precise actions and accurately rank those actions by financial impact. DynamicAction delivers new metrics, automated diagnostics and both out-of-the-box and ad hoc analytics and visualizations. Since all roads lead to action, DynamicAction constantly alerts retail teams to areas of opportunity and improvement. Through API integration, it then elevates the retailers’ tech stack with transformed data to drive automated decisions and actions online and in-store. Retailers across the globe, including Farfetch, Wehkamp, Mulberry, Cole Haan and El Corte Ingles rely on DynamicAction to run more efficient organizations, sell more at full price, mitigate markdowns, reduce waste, capitalize on demand and increase profit.Forrester Research recently recommended DynamicAction as the key prescriptive analytics technology to replace predictive analytics in retail, and the National Retail Federation named DynamicAction the 2017 Digital Commerce Startup of the Year for its ability to "significantly improve or radically alter how retailing is done." Analyst firm Frost & Sullivan declared that by utilizing DynamicAction, “There’s a new way to run retail organizations with a clear understanding of data and immediate actions to improve performance. DynamicAction has Moneyballed retail.”Headquartered in Silicon Valley, DynamicAction has offices in London, Sofia and Dallas. Connect with us atwww.DynamicAction.com and @DynamicAction on Twitter. | $4.2M | Series A | Jan 28, 2016 |  |

10 of 16 investments shown.

## Co-investors
- [Frog Capital](https://shizune.co/investors/profile/frog-capital) — VC Fund, 4 deals together
- [Cipio Partners](https://shizune.co/investors/profile/cipio-partners) — VC Fund, 2 deals together
- [GP Bullhound](https://shizune.co/investors/profile/gp-bullhound) — VC Fund, 2 deals together
- [4J Studios](https://shizune.co/investors/profile/4j-studios) — VC Fund, 1 deal together
- [Accenture](https://shizune.co/investors/profile/accenture) — VC Fund, 1 deal together
- [Atlanta Ventures](https://shizune.co/investors/profile/atlanta-ventures) — VC Fund, 1 deal together

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## FAQ

### What does West Coast Capital invest in?

West Coast Capital invests primarily in E-Commerce, Advertising and Retail startups, most often at Seed and Series B stage. Most of the 16 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact West Coast Capital?

Public channels for West Coast Capital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at West Coast Capital?

The team at West Coast Capital includes Paul Davidson (Partner), Sir Tom Hunter (Founding Partners) and James McMahon (Founding Partners). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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