# West Capital Advisors

> West Capital Advisors is a VC fund in Chicago backing Software and SaaS. See 31 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Chicago, United States
- Total investments: 31
- Last investment: Jul 2016
- Lead investor: 3%
- Last fund: May 2014
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/west-capital-advisors-llc
- X (Twitter): https://twitter.com/WestCapAdv
- Website: http://www.westcapadv.com
- Facebook: https://www.facebook.com/West-Capital-Advisors-195599383837811

West Capital Advisors is a VC fund in Chicago focused on Software and SaaS. West Capital Advisors provides full-cycle corporate innovation, venture, and strategic development advisory services focused on providing the access necessary to achieve both strategic impact and business transformation. In parallel, the firm manages the West Capital Partners program, a venture asset class investment vehicle for high net worthindividuals and family offices. West Capital Advisors was founded in 2011 and headquartered in Chicago, Illinois.

## Contacts

5 contacts available for West Capital Advisors. Shizune tracks 3 team members at West Capital Advisors. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/west-capital-advisors-llc?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 8 | 26% |
| SaaS | 6 | 19% |
| Analytics | 3 | 10% |
| Health Care | 3 | 10% |
| B2B | 2 | 6% |

36 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 7 | 23% |
| Series B | 4 | 13% |
| Series D | 2 | 6% |
| Funding Round | 2 | 6% |
| Convertible Note | 2 | 6% |

8 stages tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Kim Longi | Operations Manager | 0 | https://shizune.co/investors/profile/kim-longi |
| Madeleine Ludlow | Founder | 0 | https://shizune.co/investors/profile/madeleine-ludlow-2 |
| Mark Richey | Founder and Managing Director | 0 | https://shizune.co/investors/profile/mark-richey |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| HubLogix | HubLogix is a SaaS based solution that empowers online retailers to automate logistics process throughout the order lifecycle. We work with some of the the leading commerce platforms (e.g. Channel Advisor, Magento, Shopify, Amazon, etc.) and a growing eco-system of third party logistics providers and distributors to make sure orders go from cart todoorstep as efficiently as possibly. |  | Series A | Jul 08, 2016 |  |
| Aquilon Energy Services | Aquilon Energy Services is a Chicago-based software company providing innovative solutions for the fast-paced, complex and data intensive energy industry.The Aquilon team blends experienced technology and industry experts with strong track records of building and bringing to market reliable, collaborative solutions.Their partners, boardmembers and network of early advisors connect the team to the industry enabling us to deliver valuable solutions for today’s wholesale energy companies. | $13.9M |  | Jul 06, 2016 |  |
| 4moms | 4moms develops robotics technology-based products that cater to the prenatal to preschool needs of children. It has introduced robotics technology to the juvenile industry, creating products that meet parents’ real needs. Its team is comprised on over forty engineers, designers, and developers.4moms has put its products in over 500 stores in 24countries. It develops and markets products for the 8.9 billion U.S. dollars juvenile products industry. Based in Pittsburgh, P.A. |  |  | May 16, 2016 |  |
| OnShift | OnShift delivers cloud-based human capital management software and proactive services to solve everyday workforce challenges in healthcare. Our suite of products for hiring, scheduling and employee engagement drives quality care, lower costs and higher performance by empowering providers to staff consistently and efficiently. Intuitive design,predictive analytics and customer success management are why thousands of post-acute care and senior living organizations rely on OnShift. | $18M | Series D | Apr 13, 2016 |  |
| Label Insight | Label Insight collects, aggregates and analyzes CPG label data to allow the government, retailers, manufacturers and app developers a comprehensive view of food labels. This includes allergens, additives, ingredient, and claims analysis. | $10M | Series B | Feb 11, 2016 |  |
| Poppin | Poppin is a furniture design company that specializes in customization services, space planning services, and installation services. Its service also offers fully customized design solutions for companies, businesses, and organizations. It was founded in 2009 and headquartered in New York, United States. |  | Series D | Jan 26, 2016 |  |
| 4moms | 4moms develops robotics technology-based products that cater to the prenatal to preschool needs of children. It has introduced robotics technology to the juvenile industry, creating products that meet parents’ real needs. Its team is comprised on over forty engineers, designers, and developers.4moms has put its products in over 500 stores in 24countries. It develops and markets products for the 8.9 billion U.S. dollars juvenile products industry. Based in Pittsburgh, P.A. |  |  | Sep 29, 2015 |  |
| Label Insight | Label Insight collects, aggregates and analyzes CPG label data to allow the government, retailers, manufacturers and app developers a comprehensive view of food labels. This includes allergens, additives, ingredient, and claims analysis. |  | Convertible Note | Aug 28, 2015 |  |
| Oversight | Founded in 2003, Oversight Systems, Inc. is a privately-held, Atlanta-based software company whose continuous transaction monitoring solutions help Fortune 500 companies in a variety of industries solve problems related to governance, risk and compliance. Oversight Systems is anchored by a team of professionals who have helped to commercializenetwork and operating system security; who have secured the largest financial networks in the world; and who have helped to audit some of the most sensitive and mission-critical applications in the world. The Oversight team has revolutionized the way Management, Boards, Auditors, and Shareholders approach ongoing regulatory compliance and the underlying costs and benefits. |  | Series C | Jun 16, 2015 |  |
| Poppin | Poppin is a furniture design company that specializes in customization services, space planning services, and installation services. Its service also offers fully customized design solutions for companies, businesses, and organizations. It was founded in 2009 and headquartered in New York, United States. |  | Series C | May 21, 2015 |  |

10 of 31 investments shown.

## Co-investors
- [Draper Triangle](https://shizune.co/investors/profile/draper-triangle-ventures) — VC Fund, 8 deals together
- [Fifth Third Bank](https://shizune.co/investors/profile/fifth-third-bancorp) — VC Fund, 5 deals together
- [Early Stage Partners](https://shizune.co/investors/profile/early-stage-partners) — VC Fund, 4 deals together
- [Shasta Ventures](https://shizune.co/investors/profile/shasta-ventures) — VC Fund, 4 deals together
- [Burch Creative Capital](https://shizune.co/investors/profile/burch-creative-capital) — VC Fund, 3 deals together
- [First Round Capital](https://shizune.co/investors/profile/first-round-capital) — VC Fund, 3 deals together

## Similar investors

### Similar stage
- [Sequoia Capital](https://shizune.co/investors/profile/sequoia-capital) — VC Fund
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund

## FAQ

### What does West Capital Advisors invest in?

West Capital Advisors invests primarily in Software, SaaS and Analytics startups, most often at Series C and Series B stage. Most of the 31 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact West Capital Advisors?

Public channels for West Capital Advisors include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at West Capital Advisors?

The team at West Capital Advisors includes Kim Longi (Operations Manager), Madeleine Ludlow (Founder) and Mark Richey (Founder and Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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