# W Capital Partners

> W Capital Partners is a VC fund in New York backing Software and Marketing. See 35 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 35
- Last investment: Apr 2022
- Lead investor: 34%
- Fund size: $251M
- Last fund: May 2018
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/w-capital-partners
- Website: http://www.wcapgroup.com

W Capital Partners is a private equity fund, based in New York City, that provides exit flexibility for private equity shareholders and growth capital for private companies.The firm offers liquidity solutions for investors looking to monetize minority investments in private equity-backed companies. W Capital works with private equity firms,venture capital firms, financial institutions, corporations, company founders and lenders to structure liquidity transactions that range from $5-$50 million for a single company position to $50-$250 million for a portfolio of company interests. The firm also invests primary capital to support portfolio company growth concurrent with liquidity transactions as well as over the duration of an investment. W Capital invests across three stages of investment: late-stage venture capital, growth equity and buyout. The firm has a diversified approach to portfolio construction with investments across several industry sectors including: business services, consumer / retail, communications, financial services, healthcare, industrial, internet & media and software & services.

## Contacts

5 contacts available for W Capital Partners. Shizune tracks 9 team members at W Capital Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/w-capital-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 11 | 31% |
| Marketing | 6 | 17% |
| Information Technology | 5 | 14% |
| Advertising | 4 | 11% |
| Manufacturing | 4 | 11% |

74 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 8 | 23% |
| Series E | 6 | 17% |
| Series D | 5 | 14% |
| Private Equity | 5 | 14% |
| Series F | 3 | 9% |

10 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 25 | 71% |
| Hong Kong | 1 | 3% |
| Switzerland | 1 | 3% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Blake Heston | Managing Director | 4 | https://shizune.co/investors/profile/the-b-train |
| Chris Howard | Associate | 0 | https://shizune.co/investors/profile/chris-howard-3 |
| Colleen Keeley | Administration | 0 | https://shizune.co/investors/profile/colleen-keeley |
| David S. Wachter | Managing Partner | 0 | https://shizune.co/investors/profile/david-s-wachter |
| John Lambrech | Chief Financial Officer | 0 | https://shizune.co/investors/profile/john-lambrech |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| impact.com | impact.com the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, andagencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, Levi's and 1-800-Flowers, visit www.impact.com. | $100M | Private Equity | Apr 27, 2022 |  |
| Workfront | Workfront is a cloud-based Enterprise Work Management solution that helps marketing teams, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaboratingon all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc. | $280M | Secondary Market | Mar 13, 2019 |  |
| Billtrust | Billtrust is a provider of cloud-based software and integrated payment processing solutions that simplify and automate B2B commerce. Accounts receivable (AR) is broken and relies on conventional processes that are outdated, inefficient, manual and largely paper-based. Billtrust is at the forefront of the digital transformation of AR, providingmission-critical solutions that span credit decisioning and monitoring, online ordering, invoicing, cash application and collections. Billtrust's solutions integrate with a number of ecosystem players, including financial institutions, enterprise resource planning (ERP) systems, and accounts payable (AP) software platforms, to help customers recognize revenue more quickly and efficiently. Customers use Billtrust's platform to transition from expensive paper invoicing and check acceptance to efficient electronic billing and payments, which accelerates revenue capture, generates cost savings, and provides a better user experience. | $4M | Secondary Market | Jan 01, 2018 |  |
| Payoneer | Payoneer is a financial technology company that enables small and medium-sized enterprises to transact and thrive. |  | Series E | Dec 05, 2017 |  |
| GroundTruth | GroundTruth is a global location technology company that drives results with real data. They believe in the power of place. Build your brand, increase sales and more by building off what real people are doing in the real world, mapped using their proprietary Blueprints technology. GroundTruth delivers superior consumer insights by seeing morepeople and places than anyone else, with an unrivaled first-party database of 95 million active monthly users and 17 million active daily users, across 100 million places and points of interest. GroundTruth currently serves 21 countries globally. | $42.5M | Series E | Nov 14, 2016 |  |
| FreshDirect | Fresh Direct is a fresh food and grocery delivery service, offering their services primarily to customers in the New York metropolitan area. | $189M | Private Equity | Sep 26, 2016 |  |
| US-Pan Asia IoT Superhighway | US-Pan Asia IoT Superhighway helps companies excel in IoT, wearables, and emerging technologies. US-Pan Asia IoT Superhighway bridges the gaps in the startup community and connect dispersed efforts and resources. It began operation in 2016, with its headquarters in Hong Kong. | $4.5M | Angel | Jan 20, 2016 |  |
| ReadWrite Labs | ReadWrite Labs is a computer software that helps businesses and companies to grow and serves as a research analyst for the internet of things industry. Its software specializes in digital transformation, mobility, infrastructure, and the internet of things. ReadWrite Labs was founded in 2013 and headquartered in San Francisco, California. | $4.5M |  | Jan 18, 2016 |  |
| Ravn Air Group | Ravn Alaska is a regional airline headquartered in Anchorage, Alaska, that offers scheduled service between Anchorage, Fairbanks, Bethel, Cordova, Homer, Valdez, Kenai, Kodiak and over 100 smaller Alaskan communities. It also offers service for passenger groups and odd-sized cargo up to 6,000 pounds, and is licensed for charters throughout Canadaand the continental United States. |  | Private Equity | Aug 03, 2015 |  |
| Inspirato | Launched in 2011, Inspirato is the innovative luxury travel subscription company that provides affluent travelers access to a managed and controlled portfolio of hand-selected vacation options, delivered through a subscription model to ensure the service and certainty that affluent customers demand. The Inspirato Collection includes branded luxuryvacation homes available exclusively to subscribers and guests, accommodations at five-star hotel and resort partners, and custom travel experiences. In 2019, Inspirato improved travel by introducing Inspirato Pass, the world’s first luxury travel subscription inclusive of nightly rates, taxes, and fees. | $20M | Series C | Sep 23, 2014 |  |

10 of 35 investments shown.

## Co-investors
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund, 4 deals together
- [Acadia Woods Partners](https://shizune.co/investors/profile/acadia-woods-partners) — VC Fund, 3 deals together
- [Bluecrest Capital Finance](https://shizune.co/investors/profile/bluecrest-capital-finance) — VC Fund, 3 deals together
- [DFJ Growth](https://shizune.co/investors/profile/dfj-growth) — VC Fund, 3 deals together
- [Kleiner Perkins](https://shizune.co/investors/profile/kleiner-perkins-caufield-byers) — VC Fund, 3 deals together
- [Lehman Holdings](https://shizune.co/investors/profile/lehman-brothers) — VC Fund, 3 deals together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund

### Similar stage
- [Bpifrance](https://shizune.co/investors/profile/bpifrance) — VC Fund
- [SFC Capital](https://shizune.co/investors/profile/startup-funding-club) — VC Fund
- [HTGF (High-Tech Gruenderfonds)](https://shizune.co/investors/profile/high-tech-gr%C3%BCnderfonds) — VC Fund

### Similar country
- [Alibaba Entrepreneurs Fund](https://shizune.co/investors/profile/alibaba-entrepreneurs-fund) — VC Fund
- [Animoca Brands](https://shizune.co/investors/profile/animoca-brands-corporation) — VC Fund
- [Gobi Partners](https://shizune.co/investors/profile/gobi-partners) — VC Fund

## Featured in investor lists
- [Internet Investors in Hong Kong](https://shizune.co/investors/internet-investors-hong-kong)
- [Consumer VC Funds in Hong Kong](https://shizune.co/investors/consumer-vc-funds-hong-kong)

## FAQ

### What does W Capital Partners invest in?

W Capital Partners invests primarily in Software, Marketing and Information Technology startups, most often at Funding Round and Series E stage. Most of the 35 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact W Capital Partners?

Public channels for W Capital Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at W Capital Partners?

The team at W Capital Partners includes Blake Heston (Managing Director), Chris Howard (Associate) and Colleen Keeley (Administration), among 9 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co