# VGC Partners

> VGC Partners is a VC fund in London backing E-Commerce and Fashion. See 17 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 17
- Last investment: Oct 2024
- Lead investor: 53%
- Fund size: $68M
- Last fund: Mar 2019
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/vgcpartners/
- Website: https://vgcp.co.uk/

VGC Partners is a growth capital firm based in London, United Kingdom .VGC Partners is backed by a number of institutions and a select group of high net worth individuals who have experience in building consumer, media and technology companies. The firm takes significant minority stakes in private firms. It invests in companies operating in theconsumer and media sectors.

## Contacts

5 contacts available for VGC Partners. Shizune tracks 2 team members at VGC Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/vgc-partners?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $209k–$10M |
| Series A | $196k–$6M |
| Venture - Series Unknown | $1.9M–$6.6M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 18% |
| Fashion | 2 | 12% |
| Computer | 2 | 12% |
| Video Games | 2 | 12% |
| Machine Learning | 2 | 12% |

36 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 9 | 53% |
| Venture - Series Unknown | 3 | 18% |
| Series A | 2 | 12% |
| Series B | 1 | 6% |
| Funding Round | 1 | 6% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 13 | 76% |
| Sweden | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Dan Rookwood | Operating Partner, Head of Brand | 1 | https://shizune.co/investors/profile/dan-rookwood-fb6d |
| Parminder Basran | Founder & Managing Partner | 6 | https://shizune.co/investors/profile/parminder-basran |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Sproud | Sproud is a maker of a range of plant-based milk through a proprietary blend of protein from yellow split peas, GMO-free oils, and syrups, fortified with essential vitamins. All of its products contain low essential amino acids and are free from lactose, gluten, and soy. The company, which employs a team of six. supplies its plant-based milk tosome of the largest hospitality chains of the region, including Espresso House and Clarion Hotel. Sproud has expanded to 15 markets in two years and its products are available across the UK via supermarkets and online retailers such as Waitrose, Ocado, and Amazon, in addition to various independent shops, cafés, and restaurants. |  |  | Oct 29, 2024 |  |
| Simpler | Simpler is an e-commerce platform offering a one-click checkout solution for merchants and consumers to simplify purchases. It allows shoppers to quickly complete purchases by reducing checkout steps, and returning users can finish transactions in seconds. The platform integrates with various payment methods like Apple Pay, Google Pay, PayPal,Klarna, and Revolut, providing flexibility to customers. | $10.1M | Seed | Sep 20, 2024 |  |
| Setmixer | Setmixer records live shows in studio multitrack quality and mixes this within minutes, ready to be released as is on Spotify or synched with video on Instagram or YouTube. This is the new way to record and release music: instant, high quality and with zero upfront cost. | $763.1K | Seed | Jan 24, 2024 |  |
| Pixion Games | Pixion Games is a studio focused on building competitive esports games for mobile device. | $5.5M | Seed | Jun 27, 2023 |  |
| Pixion Games Limited | Pixion Games Limited is a pioneering force in the realm of competitive multiplayer gaming, driven by a steadfast commitment to accessibility, enjoyment, and empowerment. Founded on May 2, 2017, by Kam Punia, our company boasts a dedicated team of 50 individuals passionate about revolutionizing the gaming landscape. At Pixion, we believe thatcompetitive gaming should be inclusive and rewarding for all, which is why we've introduced Lunchtime Esports, a new frontier in snackable competitive gaming experiences. Our blockchain-powered platform, Pixion League, not only fosters intense competition but also ensures that players truly own their rewards, embodying our vision of Play-to-Own gaming. With an annual revenue of $2 million, Pixion Games stands as a beacon of innovation, redefining the boundaries of multiplayer gaming one exhilarating match at a time. | $5.5M | Seed | Jun 27, 2023 |  |
| Humans Not Robots | Humans Not Robots combines artificial intelligence and big data with involvement in clean growth to enable media and broadcast organizations to gain clear insight into the core aspects of their operations. Their analytics and workflow observability to manage a cleaner, cheaper, and faster media supply chain. | $552.6K | Seed | Jun 08, 2023 |  |
| Novel | Novel is a podcast firm that performs comedy, narrative, interview, documentary, mystery, and dramatic shows and provides editorials. | $6M | Series A | Jan 03, 2023 |  |
| RETìníZE | RETìníZE is an AR, VR, multi-screen installations, and software development. | $2.6M | Seed | Mar 16, 2022 |  |
| Kick Game | Kick Game is a fast growing e-commerce & retail company with a rapidly expanding global user base comprised of passionate enthusiasts. Kick Game enables the buying, and soon selling of high-demand consumer products, including sneakers & streetwear. The company has distinguished itself from sneaker resale marketplaces and other competitorsthrough its sourcing ability, excellent customer service and trust in the authenticity of products sold. Kick Game is now an established name in the secondary resale market for brand new, high-end sneakers and apparel. | $4.8M | Venture - Series Unknown | Sep 13, 2021 |  |
| Percival Menswear | Percival Menswear is a contemporary menswear fashion brand. | $4.2M | Series B | May 04, 2021 |  |

10 of 17 investments shown.

## Co-investors
- [Blizzard Fund](https://shizune.co/investors/profile/blizzard-fund) — VC Fund, 2 deals together
- [Eldridge Industries](https://shizune.co/investors/profile/eldridge) — VC Fund, 2 deals together
- [Eldridge Industries](https://shizune.co/investors/profile/eldridgeindustries) — VC Fund, 2 deals together
- [Mechanism Capital](https://shizune.co/investors/profile/mechanism-capital) — VC Fund, 2 deals together
- [Beam](https://shizune.co/investors/profile/merit-circle) — VC Fund, 2 deals together
- [Misfits Gaming Group](https://shizune.co/investors/profile/misfits-gaming) — VC Fund, 2 deals together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [SFC Capital](https://shizune.co/investors/profile/startup-funding-club) — VC Fund
- [Fuel Ventures](https://shizune.co/investors/profile/fuel-ventures-fund) — VC Fund
- [Business Growth Fund](https://shizune.co/investors/profile/business-growth-fund) — VC Fund

## Featured in investor lists
- [Fashion VC Funds in United Kingdom](https://shizune.co/investors/fashion-vc-funds-united-kingdom)
- [Retail VC Funds in United Kingdom](https://shizune.co/investors/retail-vc-funds-united-kingdom)
- [Video Games VC Funds in United Kingdom](https://shizune.co/investors/video-games-vc-funds-united-kingdom)
- [Food and Beverage VC Funds in Sweden](https://shizune.co/investors/food-and-beverage-vc-funds-sweden)
- [Food and Beverage Investors in Sweden](https://shizune.co/investors/food-and-beverage-investors-sweden)
- [Gaming VC Funds in Sweden](https://shizune.co/investors/gaming-vc-funds-sweden)

## FAQ

### What does VGC Partners invest in?

VGC Partners invests primarily in E-Commerce, Fashion and Computer startups, most often at Seed and Venture - Series Unknown stage. Most of the 17 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is VGC Partners's check size?

VGC Partners typically joins rounds of $209k–$10M at Seed, $196k–$6M at Series A and $1.9M–$6.6M at Venture - Series Unknown. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds VGC Partners participates in.

### How do I contact VGC Partners?

Public channels for VGC Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at VGC Partners?

The team at VGC Partners includes Dan Rookwood (Operating Partner, Head of Brand) and Parminder Basran (Founder & Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co