# Urs Cete

> Urs Cete is a Series A investor at 1745 Ventures (New York) backing Advertising and SaaS. See 16 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [1745 Ventures](https://shizune.co/investors/profile/bertelsmann-digital-media-investments)
- Location: New York, United States
- Total investments: 16
- Last investment: Dec 2020
- Lead investor: 44%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/urscete/
- X (Twitter): http://twitter.com/ucete
- Website: http://www.bdmifund.com/index.html

Urs Cete is a Series A investor at 1745 Ventures in New York focused on Advertising and SaaS. Urs Cete is the Managing Partner at BDMI - Bertelsmann Digital Media Investments. Urs Cete attended HHL Leipzig Graduate School of Management.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 7 | 44% |
| SaaS | 4 | 25% |
| Marketing | 4 | 25% |
| Software | 3 | 19% |
| Digital Media | 3 | 19% |

38 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 19% |
| Series B | 3 | 19% |
| Series C | 3 | 19% |
| Seed | 2 | 13% |
| Funding Round | 2 | 13% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 5 | 31% |
| United Kingdom | 3 | 19% |
| Spain | 1 | 6% |
| Germany | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Zephr | Zephr (formerly known as Blaize) helps leading media businesses and brands gear-up for the subscription economy. Our identity, access management and customer experience platform makes the swift deployment of personalized trial, sell and upsell journeys easy – all at unprecedented speed and scale. Using the Zephr dynamic paywall technology,non-technical teams can design, test and deploy new reader registration, trial, subscription and retention journeys instantly using intuitive, code-free drag-and-drop tools. | $8M | Series A | Dec 03, 2020 |  |
| Whisbi | Whisbi provides a mobile-first mobile-first conversational sales & marketing platform for B2C enterprises.Their solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.Whisbi combines all contact channels likevideo-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the right channel for the right customer at the right time.The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. Simple inclusion of the solution on websites provides the ability to drive a truly omnichannel customer experience that significantly increases online conversion rates.They offer a world-class conversational platform for sales & marketing and are able to share industry-specific insights & expertise. They have unparalleled experience working closely with global enterprises in telecommunications, automotive, travel, and insurance & banking. | $5.5M |  | Oct 11, 2019 |  |
| Wibbitz | Wibbitz is an automated video creation company that empowers any team to produce professional short form video. The Wibbitz online platform makes it quick and easy to create video for social media, news & entertainment coverage, marketing, communications, recruitment, events and more. Creators have access to customizable video templates,drag-and-drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks. The Wibbitz Lightbox API solution enables video creation capabilities within any website or application to engage and retain users with video. Wibbitz powers video for leading brands including Bloomberg, Reuters, Bertelsmann, NBC Universal, HubSpot, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London. |  | Convertible Note | Sep 19, 2019 |  |
| Wibbitz | Wibbitz is an automated video creation company that empowers any team to produce professional short form video. The Wibbitz online platform makes it quick and easy to create video for social media, news & entertainment coverage, marketing, communications, recruitment, events and more. Creators have access to customizable video templates,drag-and-drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks. The Wibbitz Lightbox API solution enables video creation capabilities within any website or application to engage and retain users with video. Wibbitz powers video for leading brands including Bloomberg, Reuters, Bertelsmann, NBC Universal, HubSpot, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London. |  | Convertible Note | May 13, 2019 |  |
| Whisbi | Whisbi provides a mobile-first mobile-first conversational sales & marketing platform for B2C enterprises.Their solution creates an opportunity for Sales & Marketing professionals to increase sales conversion, improve live engagement and provide a differentiating online customer experience.Whisbi combines all contact channels likevideo-call, chat, chatbot, click-to-call or a traditional phone call into one centralized data-driven UI for your customers. Enhanced by a BI engine, Whisbi provides the right channel for the right customer at the right time.The Whisbi solution easily integrates with existing infrastructures, ranging from call centers to physical stores and virtual showrooms. Simple inclusion of the solution on websites provides the ability to drive a truly omnichannel customer experience that significantly increases online conversion rates.They offer a world-class conversational platform for sales & marketing and are able to share industry-specific insights & expertise. They have unparalleled experience working closely with global enterprises in telecommunications, automotive, travel, and insurance & banking. | $1.1M |  | Dec 13, 2018 |  |
| boostr | boostr is a CRM management software that offers ad sales management services to its users.boostr features forecasting, delivery pacing, pipeline management, sales activity, revenue management, and client and contact management. Delivery pacing offers notifications regarding ad campaigns. Pipeline management offers automation services to its users.Sales activity offers client activity capture services. | $2.2M | Seed | Sep 20, 2018 |  |
| AMA - A Million Ads | A Million Ads personalises digital audio advertising. Think Spotify ads that know your name, or Classic FM ads on your Sonos that know if its raining outside. Their ads are more context aware and relevant to the listener, and so perform a lot better. They have delivered over 100 campaigns across Europe for brands including Audible, Deliveroo,Carphone Warehouse, Asda and Nissan, are working with four of the six major advertising agencies and have partnerships with Global Radio's DAX and Pandora (the world’s largest ad-funded music streaming service). | $3M | Seed | Jun 25, 2018 |  |
| Wibbitz | Wibbitz is an automated video creation company that empowers any team to produce professional short form video. The Wibbitz online platform makes it quick and easy to create video for social media, news & entertainment coverage, marketing, communications, recruitment, events and more. Creators have access to customizable video templates,drag-and-drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks. The Wibbitz Lightbox API solution enables video creation capabilities within any website or application to engage and retain users with video. Wibbitz powers video for leading brands including Bloomberg, Reuters, Bertelsmann, NBC Universal, HubSpot, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London. | $20M | Series C | Oct 23, 2017 |  |
| ZergNet | ZergNet is the only content recommendation company focused on sending incremental traffic & unique visitors to our partners at scale. In exchange for implementing our content recommendation module, we promote your content on our publishing partners including: Conde Nast, Time, NBC, AOL, Viacom, Warner Bros, Rodale, Wenner, Fox, American Mediaand most major media companies.Return traffic can be specifically targeted to areas you care about - video, sponsored sections, galleries, etc. Our larger partners get hundreds of thousands of new unique visitors every day from us - driving a significant increase in sales revenue. | $6M |  | Oct 22, 2015 |  |
| Skimlinks | Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive throughmonetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more. | $16M | Series C | Feb 04, 2015 |  |

10 of 16 investments shown.

## Co-investors
- [Active Venture Partners](https://shizune.co/investors/profile/active-venture-partners) — VC Fund, 4 deals together
- [Greycroft](https://shizune.co/investors/profile/greycroft) — VC Fund, 3 deals together
- [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures) — VC Fund, 2 deals together
- [Sussex Place Ventures](https://shizune.co/investors/profile/sussex-place-ventures) — VC Fund, 2 deals together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 1 deal together
- [Ascension](https://shizune.co/investors/profile/ascension-ventures-limited) — VC Fund, 1 deal together

## About 1745 Ventures

VC Fund · New York, United States

BDMI is a venture capital firm headquartered in New York focused on innovative digital media technologies, products, and distribution channels in North America, Europe and Israel. BDMI concentrates on early stage investments in the digital media landscape. The company focuses predominantly on Series A and B investments, but also has a seed fundthat includes about 20 companies. The initial investment range is from $500k to $3m. We look for opportunities where we can accelerate growth through BDMI’s financial and management resources and close connectivity with one or more Bertelsmann divisions. With consolidated revenues of over $25 billion, Bertelsmann is an international media company encompassing television (RTL Group), book publishing (Penguin Random House), magazine publishing (Gruner + Jahr), music (BMG) and media services (Arvato) in more than 60 countries. Due to the vast resources of Bertelsmann SE & Co. KGaA, BDMI is an investor that provides not only capital, but can also support startups by using its network of diverse contacts at Bertelsmann and in the broader media world.

3 contacts available at 1745 Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Sim Blaustein | Partner | https://shizune.co/investors/profile/sim-blaustein |
| Daniel Bok | VC Investor | https://shizune.co/investors/profile/daniel-bok |
| Urs Cete | Co-Founder & Managing Partner | https://shizune.co/investors/profile/urs-cete |

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## FAQ

### What does Urs Cete invest in?

Urs Cete invests primarily in Advertising, SaaS and Marketing startups, most often at Series A and Series B stage. Most of the 16 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Urs Cete last invest?

The most recent investment recorded for Urs Cete closed in Dec 2020. Shizune tracks 16 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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