# Urban Gillström

> Urban Gillström is a seed investor in Luxembourg backing Marketing and Journalism. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Location: Luxembourg, Luxembourg
- Total investments: 3
- Last investment: Aug 2023
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/urbangillstrom
- Website: https://greenworlder.com/urban-gillstrom

Urban Gillström is a seed investor in Luxembourg focused on Marketing and Journalism. Our CEO Urban is a C-level executive with three decades of global experience in communications, media and technology. He is responsible for taking the vision to action with the Greenworlder team. He is also a senior advisor in business and private equity and business angel with scalable media platform and sustainable start-ups. On his free time,Urban can be found running, cycling, and spending time with his family.https://greenworlder.com/urban-gillstrom/

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.4M–$3.6M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Marketing | 1 | 33% |
| Journalism | 1 | 33% |
| Social Media | 1 | 33% |
| Digital Media | 1 | 33% |
| Social Network | 1 | 33% |

10 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Finland | 2 | 67% |
| Luxembourg | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Videobot | People spend hours every day watching videos from different sources. Long walls of text can be tiresome to read, and images don’t show the whole picture. With Videobot, you can showcase your products, services, or anything you like with short and easily digestible video clips.Videobot is a revolutionary tool for creating leads and improvinginteraction on your website. It eases purchasing and finding information while making navigation a breeze. At the same time, Videobot makes collecting visitors’ contact information more straightforward than ever, so you don’t need to worry about missing any potential leads. | $2.2M | Seed | Aug 29, 2023 |  |
| Greenworlder | Greenworlder is a social media for sustainability, creating a global community to drive for a sustainable future. Greenworlder is a multisided platform with a social media feed, messaging and group functionalities, B2C marketplace and a dedicated news section based on trusted sources - to inspire for responsible lifestyle. We believe intransparent, trustworthy social media that does not wash their hands from responsibility but instead, does good for the people and planet. | $1.4M | Seed | Mar 01, 2022 |  |
| EatAndTheCity | EatAndTheCity helps international newspapers, magazines, local media & food guides monetise the influence of their content. We enhance the communication between local communities and local media. Their revenue generating restaurant journalism platform for media companies allows users to not only discover but to reserve gastronomic experiences.EatAndTheCity’s white label platform already collaborates with leading companies in Finland and Estonia and Germany. Media and publishing companies are able to leverage their connection with local communities to generate new revenue streams. Combining these features and the business model in cooperation with local media companies differentiates us from the competitors. | $3.6M | Seed | Nov 22, 2017 |  |

3 of 3 investments shown.

## Co-investors
- [Arteel Ventures](https://shizune.co/investors/profile/arteel-ventures) — VC Fund, 1 deal together
- [City Ventures](https://shizune.co/investors/profile/city-ventures) — VC Fund, 1 deal together
- [DMA](https://shizune.co/investors/profile/dma-9ed4) — VC Fund, 1 deal together
- [Expon Capital](https://shizune.co/investors/profile/expon-capital) — VC Fund, 1 deal together
- [Gorilla Ventures Oy](https://shizune.co/investors/profile/gorilla-ventures-oy) — VC Fund, 1 deal together
- [Nordea](https://shizune.co/investors/profile/nordea-bank) — VC Fund, 1 deal together

## Similar investors

### Similar industry
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### Similar stage
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- [Expon Capital](https://shizune.co/investors/profile/expon-capital) — VC Fund
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- [Seeder Fund](https://shizune.co/investors/profile/seeder-fund) — VC Fund

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## FAQ

### What does Urban Gillström invest in?

Urban Gillström invests primarily in Marketing, Journalism and Social Media startups, most often at Seed stage. Most of the 3 investments tracked by Shizune back companies in Finland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Urban Gillström's check size?

Urban Gillström typically joins rounds of $1.4M–$3.6M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Urban Gillström participates in.

### When did Urban Gillström last invest?

The most recent investment recorded for Urban Gillström closed in Aug 2023. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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