# Up North

> Up North is a VC fund backing Apps, Gaming and Mobile. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Total investments: 4
- Last investment: Jul 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/23766737
- X (Twitter): https://twitter.com/upnorthmg?lang=en
- Website: https://www.upnorthmgmt.co/

Up North is a diversified entertainment and media company specializing in talent management and brand building.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 1 | 25% |
| Gaming | 1 | 25% |
| Mobile | 1 | 25% |
| Bitcoin | 1 | 25% |
| eSports | 1 | 25% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 1 | 25% |
| Series A | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Lolli | Lolli is a rewards application that allows users to earn bitcoin when shopping online.The company has partnered with 1,000+ top brands to give people the ability to easily earn bitcoin rewards when they shop. When users shop on one of the partner sites, Lolli gets a percentage of each sale. The company then splits that percent with users, sendingbitcoin to users' Lolli wallet.Lolli was founded in 2018 by Alex Adelman and Matt Senter and is headquartered in New York, NY. | $10M | Series A | Jul 28, 2021 | https://www.lolli.com |
| 1v1Me | 1v1Me is an application that allows the user to play one on one matches in their favorite video games for cash. It is a community where anyone can meet and play with other members. The company was founded in 2020 and based in New York. | $2.1M | Pre-Seed | Dec 01, 2020 | https://www.1v1me.com |

2 of 4 investments shown.

## Co-investors
- [Shrug Capital](https://shizune.co/investors/profile/shrug-capital) — VC Fund, 6 deals together
- [Village Global](https://shizune.co/investors/profile/village-global-2) — VC Fund, 6 deals together
- [AngelList](https://shizune.co/investors/profile/angellist) — VC Fund, 3 deals together
- [Crossbeam Venture Partners](https://shizune.co/investors/profile/crossbeam-venture-partners) — VC Fund, 3 deals together
- [Gelt VC](https://shizune.co/investors/profile/gelt-vc) — VC Fund, 3 deals together
- [LightShed Ventures](https://shizune.co/investors/profile/lightshed-ventures) — VC Fund, 3 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

## FAQ

### What does Up North invest in?

Up North invests primarily in Apps, Gaming and Mobile startups, most often at Pre-Seed and Series A stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Up North last invest?

The most recent investment recorded for Up North closed in Jul 2021. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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