# Umberto Bottesini

> Umberto Bottesini is a Series A investor at BlackSheep Ventures backing Marketing and E-Commerce. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [BlackSheep Ventures](https://shizune.co/investors/profile/blacksheep-ventures)
- Location: Milano, Italy
- Total investments: 5
- Last investment: Jan 2025
- Lead investor: 80%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/umbertobottesini

Umberto Bottesini is a Series A investor at BlackSheep Ventures in Milano focused on Marketing and E-Commerce. With over 20 years of experience in the digital industry as entrepreneur and manager Umberto Bottesini is a pioneer in Europe in data driven marketing and a great expert of MadTech with 3 exits in the field. Umberto Bottesini covered executive assignments for several international companies. He starts his career working for technology consultingfirms such as IBM and Teradata; in 2005 he held the role of manager at Fullsix Group, part of WPP Group. In 2008 he co-founded and led as a CEO Simple Agency which became in a few years the largest digital marketing agency in Italy, holding the role of Ceo until the acquisition by Dentsu, a global leader in media & communications services. From 2017 he simultaneously held the positions of Chief Data Officer of the Group and General Manager of Amnet, the business unit dedicated to the programmatic advertising. In November 2018 he was definitely appointed Chief Digital and Data Officer of the Group, position that he held till February 2020. From March 2020 is the Founder and Managing Partner of BlackSheep Ventures, the first european venture capital firm with an entrepreneurial background that invests in MadTech, namely high potential technology-based companies focused on AI, Big Data, Automation and its b2b applications for the Marketing & Advertising industry. Since 2014 Umberto is the Founder and Ceo of Qreative, a private investment vehicle that creates, identifies and invests in start-up or scale-up companies united by the same mission: applying emerging technology and deep automation to solve real life or business problems of today. He's also contract professor of Digital Communication at ALMA - Università Cattolica of MIlan.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $5.3M–$10M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Marketing | 2 | 40% |
| E-Commerce | 2 | 40% |
| Customer Service | 2 | 40% |
| PaaS | 1 | 20% |
| SaaS | 1 | 20% |

19 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 60% |
| Seed | 1 | 20% |
| Angel | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Italy | 4 | 80% |
| United Kingdom | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Spoki | Spoki helps businesses increase sales thanks to WhatsApp.Emails are no more a valid communication channel between businesses and customers. Spoki helps businesses engage their customers using WhatsApp during the whole customer journey: marketing, sales and customer support.Spoki is a WhatsApp conversational platform that allows you to: - sendbulk marketing messages to thousands customers with a click - integrate WhatsApp with: - Ecommerce to notify abandoned cart, tracking number and order status - Marketing Automation Tools or CRM to add it to sales funnels - Social and Digital ADS to catch users in the exact moment expressing their interest in products and services - create automations and chatbots, for customer support or whatever you can think ofIf you are confident with the results you get today with emails, you'll be amazed at what you can achieve with Spoki. | $5.7M | Series A | Jan 21, 2025 |  |
| Qapla' SPA SB | Track Shipping for eCommerce and other commercial activities. Reduce the cost of customer support and add a Amazon grade tracking feature on every website. | $5.3M | Series A | Oct 16, 2023 |  |
| Acadèmia.tv | Acadèmia.tv is an e-learning platform that offers online classes on cooking conducted by various professional chefs. Acadèmia.tv's teachers are among the most illustrious exponents of this world, and through their courses, they transmit recipes and philosophies accumulated over time. Acadèmia.tv's mission is to make cooking more inclusiveand accessible to all. | $1.4M | Angel | Dec 02, 2022 |  |
| AdTonos | AdTonos is a programmatic audio advertising platform that connects advertisers with publishers. The marketplace offers multiple ad placements from well-known pre-rolls, through to mid-rolls and real-time ad replacement for live streaming. This provides advertisers with vast reach across digital audio channels, while radio stations, podcasters ormusic streaming services profit from the use of an effective tool that supports them in growing their revenues from online advertising. Brands have, at their fingertips, an easy-to-reach audience of more than 15 million unique online audio listeners from the UK and worldwide and potential of at least 200 million ad playouts a month. AdTonos is supported by the UK’s Department of International Trade, helping the company to scale globally, and is a member of IAB UK, IAB Europe and the European Association of Commercial Radios, which represents commercial radio at the European Parliament. | $2M | Seed | Aug 30, 2022 |  |
| Domyn | Domyn develops AI models and applications for regulated industries. Their flagship product, Crystal, allows organizations to accelerate AI deployments and enhance governance, facilitating adoption in production. Incorporating robust key security features and controls designed for highly confidential and mission-critical use cases, Crystal hasgained the trust of Fortune 500 companies. iGenius is also working with NVIDIA to build Colosseum, one of the world’s largest AI supercomputers. | $10.1M | Series A | Jul 15, 2022 |  |

5 of 5 investments shown.

## Co-investors
- [CDP Venture Capital](https://shizune.co/investors/profile/cdp-venture-capital) — VC Fund, 2 deals together
- [Apside](https://shizune.co/investors/profile/apside-893d) — VC Fund, 1 deal together
- [Corvus Ventures](https://shizune.co/investors/profile/corvus-ventures-e980) — VC Fund, 1 deal together
- [Finint Investments](https://shizune.co/investors/profile/finint-partners-srl) — VC Fund, 1 deal together
- [NovaCapital](https://shizune.co/investors/profile/novacapital) — VC Fund, 1 deal together

## About BlackSheep Ventures

VC Fund · Milano, Italy

Blacksheep Ventures is the first european venture capital firm with an entrepreneurial background that invests in MadTech, namely high potential technology-based companies focused on AI, Big Data, Automation and its b2b applications for the Marketing & Advertising industry, from seed to Round B and other early stages. We believe the marketingprovider of the future is a software: automated, intelligent, easy. And led by humans.

5 contacts available at BlackSheep Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Giovanni Strocchi | Co-founder and Venture Partner | https://shizune.co/investors/profile/giovanni-strocchi |
| Marco Caradonna | Co-Founder & Managing Partner | https://shizune.co/investors/profile/marco-caradonna |
| Sandro Moretti | Co-Founder & Managing Partner | https://shizune.co/investors/profile/sandro-moretti |
| Umberto Bottesini | Co-Founder & Managing Partner | https://shizune.co/investors/profile/umberto-bottesini |
| Marcello Giordani | Junior Partner | https://shizune.co/investors/profile/marcello-giordani |

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## FAQ

### What does Umberto Bottesini invest in?

Umberto Bottesini invests primarily in Marketing, E-Commerce and Customer Service startups, most often at Series A and Seed stage. Most of the 5 investments tracked by Shizune back companies in Italy. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Umberto Bottesini's check size?

Umberto Bottesini typically joins rounds of $5.3M–$10M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Umberto Bottesini participates in.

### When did Umberto Bottesini last invest?

The most recent investment recorded for Umberto Bottesini closed in Jan 2025. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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