# Tzvika Sobel

> Tzvika Sobel is a seed investor at Wellborn Ventures (Tel Aviv) backing Software and Fitness. See 14 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Wellborn Ventures](https://shizune.co/investors/profile/wellborn-ventures-2)
- Location: Tel Aviv, Israel
- Total investments: 14
- Last investment: Apr 2023
- Lead investor: 0%
- Last updated: Aug 2026

Tzvika Sobel is a seed investor at Wellborn Ventures in Tel Aviv focused on Software and Fitness. Tzvika Sobel - Partner @ Wellborn Ventures

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 6 | 43% |
| Fitness | 2 | 14% |
| Big Data | 2 | 14% |
| Wellness | 2 | 14% |
| Analytics | 2 | 14% |

37 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 9 | 64% |
| Series A | 3 | 21% |
| Pre-Seed | 1 | 7% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 6 | 43% |
| Israel | 4 | 29% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Evermile | We’re Evermile, and we’re redefining the way retailers manage local deliveries. Offering a solid delivery service has always been a challenge for smaller retailers. Now that customer expectations are higher than ever, and delivery performance can make or break a store, many business owners feel like they don't stand a chance. But withEvermile, they do. The Evermile Platform empowers merchants to provide the delivery experience today's customers expect. They can offer more delivery options, streamline the delivery process, and gain the control and flexibility they need to boost revenues and customer loyalty. It's a game changer.Built by former Via and Optibus executives, we’re proud to leverage mobility-grade optimization technology and purpose-designed workflows to empower small, locally-owned businesses. Through Evermile, we’re helping them create a new standard in local retail delivery for millions of customers who want to continue buying locally. | $6M | Seed | Apr 19, 2023 |  |
| Reeco | #1 Shopping Solution for the hospitality industry | $8M | Seed | Mar 28, 2023 |  |
| WINN.AI | Winn.AI handles all of your sales busywork so you can type less and win more. | $17M | Seed | Sep 15, 2022 |  |
| Reeco | #1 Shopping Solution for the hospitality industry | $1.9M | Seed | Jun 01, 2021 |  |
| Shopic | Shopic provides a Frictionless Shopping experience for medium and large grocery stores. | $7.8M | Series A | May 14, 2020 |  |
| Vi | Vi is the world’s leading Enterprise-AI for digital health.Our cloud-based SaaS product, Vi Engage, supercharges the reach and efficiency of health experts, so they can provide more value to the masses by delivering the right content to the right people at the right time.Vi also produces engaging fitness & wellness experiences that focus onactive play and real-time coaching, including the award-winning Vi Trainer app, adaptive coaching experiences through a partnership with Bowflex JRNY, and exciting movement-powered games like Torch and Torch Royal for the iPhone. |  | Series A | Jan 03, 2018 |  |
| Vi Labs | VI is the leading Enterprise-AI platform in the health sector. Vi helps health enterprises leverage Data & AI to maximize member health outcomes and financial returns | $20M | Series A | Jan 03, 2018 |  |
| SecuredTouch | SecuredTouch is a pioneer in behavioral biometrics for mobile, delivering continuous authentication technologies to strengthen security and reduce fraud while improving customers digital experience.SecuredTouch seamlessly collects and analyzes a dynamic set of over 100 different behavioral parameters like keyboard-typing, scroll-velocity, touchpressure and finger size to automatically create a unique user behavioral profile.Our mobile-optimized solutions require no enrollment, they are easy to implement, and provide real time alerts when suspicious activity is detected from login to logout.Application- and device-based solutions are in use at clients around the world, including major financial institutions. | $3.5M | Seed | Feb 07, 2017 |  |
| Vi | Vi is the world’s leading Enterprise-AI for digital health.Our cloud-based SaaS product, Vi Engage, supercharges the reach and efficiency of health experts, so they can provide more value to the masses by delivering the right content to the right people at the right time.Vi also produces engaging fitness & wellness experiences that focus onactive play and real-time coaching, including the award-winning Vi Trainer app, adaptive coaching experiences through a partnership with Bowflex JRNY, and exciting movement-powered games like Torch and Torch Royal for the iPhone. |  | Seed | Mar 24, 2016 |  |
| ciValue | ciValue empowers retailers and suppliers to collaborate to grow customer wallet share, by leveraging their customer data and insights in a fast, scalable, and personalized manner. Leveraging data science and proprietary algorithms, ciValue offers advanced and action-driven customer and retail intelligence insights resulting in revenue uplift.ciValue offers unique Omnichannel Personalization, Data Monetization, and Supplier Collaboration solutions for Grocery, Drug, and Specialty Retail. Was recognized in 2019 as a Gartner Cool Vendor in Retail for Excellent Execution of Customer Expectations.Designed for the unique demands of high-frequency retail, ciValue delivers a self serve collaboration platform to help retailers and suppliers understand their customers’ needs and deliver a truly personalized experience. Up and running within 6-8 weeks, ciValue is a fast time-to-value SaaS platform, with the power to create targeted, segmented and personalized offers within hours. Offering omnichannel personalization, retail Intelligence, and Digital experience. ciValue enables continuous personalization and on-demand targeting for millions of customers and opens lucrative supplier collaboration opportunities, empowering retailers to grow customer revenues by 2-6% and increase share of wallet and lifetime value. | $2.4M | Seed | Mar 24, 2016 |  |

10 of 14 investments shown.

## Co-investors
- [Cerca Partners](https://shizune.co/investors/profile/cerca-partners) — VC Fund, 4 deals together
- [Square Peg Capital](https://shizune.co/investors/profile/square-peg-capital) — VC Fund, 4 deals together
- [Triventures](https://shizune.co/investors/profile/triventures) — VC Fund, 4 deals together
- [FGI Capital Partners](https://shizune.co/investors/profile/fgi-capital-partners) — VC Fund, 2 deals together
- [Joy Ventures](https://shizune.co/investors/profile/joy-ventures) — VC Fund, 2 deals together
- [Net Capital Ventures](https://shizune.co/investors/profile/net-capital-ventures) — VC Fund, 2 deals together

## About Wellborn Ventures

VC Fund · Tel Aviv, Israel

Wellborn is seeking companies and game-changing ideas to invest in that will shake up the industry and brighten our technological future. By teaming up with innovative and passionate entrepreneurs Wellborn's mission is to facilitate the transformation of seed and early stage companies into category global leaders. Through collaboration,professional guidance and strategic support our team is dedicated to converting visionary ideas into mature successful brands in order to transform existing markets as well as enabling the creation of new ones. Wellborn is focused on investing in the sectors of: Information technology Software / Cloud / Big Data Cyber Security / Internet / Mobile If you strive to be an industry leader and are seeking financial aid and company backing, contact us and let the revolution begin.

1 contacts available at Wellborn Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Tzvika Sobel | Partner | https://shizune.co/investors/profile/tzvika-sobel-1983 |

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## FAQ

### What does Tzvika Sobel invest in?

Tzvika Sobel invests primarily in Software, Fitness and Big Data startups, most often at Seed and Series A stage. Most of the 14 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Tzvika Sobel last invest?

The most recent investment recorded for Tzvika Sobel closed in Apr 2023. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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