# The Merchant Club

> The Merchant Club is a VC fund in New York backing Wellness, E-Commerce and Consumer Goods. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 5
- Last investment: Aug 2023
- Lead investor: 60%
- Last updated: Aug 2026
- Website: https://themerchant.club/

The Merchant Club is an international members club that brings together families seeking direct co-investment opportunities.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Wellness | 2 | 40% |
| E-Commerce | 2 | 40% |
| Consumer Goods | 2 | 40% |
| Pet | 1 | 20% |
| Coffee | 1 | 20% |

10 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 2 | 40% |
| Seed | 1 | 20% |
| Series A | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Jinx | Jinx is a dog wellness brand that primarily sells dog foods online. It delivers optimal nutritional health dogs need to eat a high-quality protein medley from both animal and plant sources in the right proportions. Jinx online shop provides nutrition options with purposeful ingredients that they can recognize.The company was founded in 2019 witha mission to build a community of like-minded dog parents that take pride in how they care and connect with their fur babies. | $17.9M | Series B | Aug 17, 2023 |  |
| Bravo Sierra | Bravo Sierra is the first military-native performance wellness company, pioneering a user-driven performance personal care and nutrition organization developed within the U.S. military community. Powered by the insight generated through social manufacturing including direct collaboration with its core community of 1,000 U.S. military active dutyservice members, the company delivers performance goods with unprecedented responsiveness and accuracy for those who serve and for the benefit of all. Designed to support and enhance today's ultra-active lifestyle and engineered with critically relevant innovation and stress-tested in the field, the products include first-to-market technologies and formulas that are clean, vegan, and cruelty-free. Bravo Sierra is built around a revenue share model contributing 5% of all sales to the Morale Welfare and Recreation (MWR) program, which offers a complete range of community support and quality of life programs for members of the U.S. Armed Forces, their families, retirees, and veterans. | $17M | Series B | Aug 18, 2022 |  |
| Jinx | Jinx is a dog wellness brand that primarily sells dog foods online. It delivers optimal nutritional health dogs need to eat a high-quality protein medley from both animal and plant sources in the right proportions. Jinx online shop provides nutrition options with purposeful ingredients that they can recognize.The company was founded in 2019 witha mission to build a community of like-minded dog parents that take pride in how they care and connect with their fur babies. | $28M | Series A | Nov 16, 2021 |  |
| Bruvi | Bruvi is a breakthrough single-serve coffee system, with patent pending technology and proprietary, eco-friendly B-Pods®. Bruvi brews filter coffee, true espresso and Americanos, as well as the first cold brew from a single-serve brewer. Bruvi will offer sustainably sourced craft coffee from house brands and from some of the most popular third waveroasters. | $7M | Seed | Sep 21, 2021 |  |
| Bruvi | Bruvi is a breakthrough single-serve coffee system, with patent pending technology and proprietary, eco-friendly B-Pods®. Bruvi brews filter coffee, true espresso and Americanos, as well as the first cold brew from a single-serve brewer. Bruvi will offer sustainably sourced craft coffee from house brands and from some of the most popular third waveroasters. | $7M | Seed | Jul 01, 2021 |  |

5 of 5 investments shown.

## Co-investors
- [AccelFoods](https://shizune.co/investors/profile/accelfoods) — VC Fund, 3 deals together
- [AF Ventures](https://shizune.co/investors/profile/af-ventures) — VC Fund, 3 deals together
- [9Yards Capital](https://shizune.co/investors/profile/9yards-capital) — VC Fund, 2 deals together
- [Cambridge Companies](https://shizune.co/investors/profile/cambridge-companies-2) — VC Fund, 2 deals together
- [M1](https://shizune.co/investors/profile/m1) — VC Fund, 2 deals together
- [Miroma Ventures](https://shizune.co/investors/profile/miroma-ventures) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

## FAQ

### What does The Merchant Club invest in?

The Merchant Club invests primarily in Wellness, E-Commerce and Consumer Goods startups, most often at Series B and Seed stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did The Merchant Club last invest?

The most recent investment recorded for The Merchant Club closed in Aug 2023. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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