# SWAT Equity Partners

> SWAT Equity Partners is a VC fund in New York backing E-Commerce and Fashion. See 22 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 22
- Last investment: Aug 2024
- Lead investor: 9%
- Last fund: Nov 2016
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/swat-equity-partners
- Website: http://www.swatequitypartners.com/

SWAT Equity Partners is a venture capital firm for emerging entrepreneurial consumer brands. It was started by Mark Hauser, Sarah Foley, and Richard Kirshenbaum in 2016 to focus on identifying and investing in early-stage breakthrough consumer companies. New York-based SWAT Equity Partners currently has one fund invested in by a group offamilies as limited partners, and focuses on seed and Series A investments. The fund has made 19 investments over the past four years, including Banza, Supergoop, Foodstirs and Knix.

## Contacts

5 contacts available for SWAT Equity Partners. Shizune tracks 2 team members at SWAT Equity Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/swat-equity-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 5 | 23% |
| Fashion | 4 | 18% |
| Women's | 4 | 18% |
| Consumer Goods | 4 | 18% |
| Lifestyle | 3 | 14% |

50 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 10 | 45% |
| Series B | 4 | 18% |
| Venture - Series Unknown | 4 | 18% |
| Seed | 3 | 14% |
| Funding Round | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 18 | 82% |
| Canada | 1 | 5% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Sarah Foley | Managing Director | 0 | https://shizune.co/investors/profile/sarah-foley |
| Mark Hauser | Founding Partner | 5 | https://shizune.co/investors/profile/mark-hauser |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Aerflo | Aerflo a transportable method of carbonating sparkling water. | $10M | Venture - Series Unknown | Aug 28, 2024 |  |
| Stix | Stix is a female-founded, no-judgment health brand with the products, content, and community to make informed decisions. Venture for America alumnae Cynthia Plotch and Jamie Norwood created Stix because buying a high-quality pregnancy or ovulation test should be easy and judgment-free, no matter the result they looking for. Stix tests are over 99%accurate, fairly priced, and delivered in a discreet envelope. Stix also offers The Library, the ultimate resource for your most googled health questions. | $1.5M | Venture - Series Unknown | Apr 21, 2022 |  |
| Dipsea | Dipsea is part original content studio, part technology company. Dipsea's short, immersive audio stories set the mood, spark the imagination, and transport its listeners. | $8.2M |  | Apr 29, 2021 |  |
| Stix | Stix is a female-founded, no-judgment health brand with the products, content, and community to make informed decisions. Venture for America alumnae Cynthia Plotch and Jamie Norwood created Stix because buying a high-quality pregnancy or ovulation test should be easy and judgment-free, no matter the result they looking for. Stix tests are over 99%accurate, fairly priced, and delivered in a discreet envelope. Stix also offers The Library, the ultimate resource for your most googled health questions. | $3.5M | Seed | Apr 21, 2021 |  |
| Songclip (Audiobyte) | Songclip™ is a new licensed music format built specifically for texting, social posts, and quick communication. Songclip’s multi-patented networked product solution, the Songclip API, integrates seamlessly into social platforms, mobile apps, and virtual marketplaces to drive expression, monetization, and music streaming. Songclip operates theworld’s foremost searchable library of 5-30 second meta-tagged music clips, in partnership with the music industry. For more information, visit songclip.com | $11M | Venture - Series Unknown | Mar 10, 2021 |  |
| Womaness | Womaness️ develops and offers a collection of modern menopause products. Womaness changes the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between), trusted advice on symptoms from hot flashes to sleep issues to fine lines, and support from an inspired community of women. | $4M | Seed | Mar 01, 2021 |  |
| Dipsea | Dipsea is part original content studio, part technology company. Dipsea's short, immersive audio stories set the mood, spark the imagination, and transport its listeners. | $8.2M | Series A | Mar 01, 2021 |  |
| Frank Financial Aid | Frank’s online platform streamlines and simplifies the Free Application for Federal Student Aid (FAFSA®) application process. Its mission is to help students reach their greatest potential by getting the most value from their education. Frank aims to assist each student and help them get their maximum financial aid. | $5M | Venture - Series Unknown | Apr 13, 2020 |  |
| 305 Fitness | We empower people to express themselves louder and love themselves harder. We believe in the transformative power of community. Our hero product -- a dance cardio workout with a live DJ. Come take class in one of our 7 flagship studios or from a certified instructor, who licenses the brand as an entpreneur and teaches 305 in rented studio space,gyms, and outdoor spaces. Founded by Sadie Kurzban in 2012, 305 Fitness is based in New York. |  | Series A | Nov 22, 2019 |  |
| Zeel | Zeel delivers Massage On Demand:registered: - top-quality massages from licensed, vetted massage therapists to homes, hotels, workplaces, and events in as little as an hour, or up to a month in advance. With Zeel, customers enjoy a massage in the comfort, convenience, safety, and privacy of the place and time of their choosing, 7 days a week, 365days a year, with start times as early as 8 am and as late as 10:30 pm. Services by app for iPhone or Android . Our first service offering is Massage On Demand:registered:. Zeel has been offering Massage On Demand since December 2012, launching the app on April 2, 2013. Massage On Demand:registered: is disrupting the $15B US and $80B global massage market.The Zeel app allows customers to get massage at their home, hotel, workplace or event in as little as an hour, or up to a month in advance. They choose between a soothing Swedish and invigorating deep tissue massage. Customers pay a set price (including tax & tip), charged to their credit card on file. All therapists are fully vetted in person, licensed in their state of practice, insured (minimum of $1M), background-checked and trained by the Zeel team to reach the highest levels of customer service and experience. In September 2013, Zeel launched Massage Zeelot, the first-ever same-day, on-demand massage subscription service. Customers receive at least one in-home, on-demand Zeel Massage per month at a preferred rate, along with a free professional-grade massage table, theirs to keep. |  | Series B | Apr 19, 2019 |  |

10 of 22 investments shown.

## Co-investors
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund, 2 deals together
- [Chegg](https://shizune.co/investors/profile/chegg) — VC Fund, 2 deals together
- [DGNL Ventures](https://shizune.co/investors/profile/dgnl-ventures) — VC Fund, 2 deals together
- [Gaingels](https://shizune.co/investors/profile/gaing) — VC Fund, 2 deals together
- [Resolute Ventures](https://shizune.co/investors/profile/resolute-vc) — VC Fund, 2 deals together
- [RiverPark Ventures](https://shizune.co/investors/profile/riverpark-ventures) — VC Fund, 2 deals together

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## FAQ

### What does SWAT Equity Partners invest in?

SWAT Equity Partners invests primarily in E-Commerce, Fashion and Women's startups, most often at Series A and Series B stage. Most of the 22 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact SWAT Equity Partners?

Public channels for SWAT Equity Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at SWAT Equity Partners?

The team at SWAT Equity Partners includes Sarah Foley (Managing Director) and Mark Hauser (Founding Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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